Quick Answer: The Brooklinen Super Plush robe is a 100% Turkish cotton bathrobe at 380 GSM that feels like a luxury hotel robe. It retails for approximately $118 to $139 USD. Brooklinen ships to Canada, but expect to pay shipping fees plus duties on arrival. The robe is well-made, gets softer with washing, and is one of the better mid-luxury options available to Canadian buyers.
In This Guide
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Brooklinen started as a direct-to-consumer bedding company in 2014, and they have built a strong reputation for making quality home textiles at prices that undercut traditional luxury brands. Their Super Plush robe is one of their most popular products, showing up on gift guides and "best of" lists regularly. But does it live up to the hype, and is it worth ordering from Canada?
At Mattress Miracle in Brantford, we have been in the natural textiles business since 1997. We understand fabric quality, construction, and what makes one product worth the price while another falls short. This is an honest look at Brooklinen's robe and towel offerings from a Canadian perspective.
About Brooklinen
Brooklinen is a New York-based home textiles company founded by Rich and Vicki Fulop. They launched with bed sheets and have expanded into towels, robes, loungewear, candles, and other home goods. Their model is direct-to-consumer, meaning they sell primarily through their own website (brooklinen.com) and Amazon, cutting out traditional retail markup.
The brand positions itself in the "affordable luxury" space, roughly between IKEA and high-end department store brands. Their products use quality raw materials (Turkish cotton, long-staple cotton) with modern manufacturing, and they are OEKO-TEX Standard 100 certified for safety.
Brooklinen Super Plush Robe: Full Review
| Specification | Details |
|---|---|
| Material | 100% Turkish cotton |
| Weight | 380 GSM |
| Construction | Terry cloth, plush pile |
| Sizes | XS to XL (unisex) |
| Colours | White, cream, smoke grey, and rotating seasonal colours |
| Price (USD) | $118-139 |
| Certification | OEKO-TEX Standard 100 |
| Care | Machine washable |
What We Like
- Hotel-quality feel. The 380 GSM weight hits a smart middle ground. It is thick enough to feel luxurious and absorbent after a shower, but not so heavy that it feels like wearing a blanket. The comparison to a five-star hotel robe is fair.
- Unisex design. The cut works for men and women without looking like it was designed only for one. The shawl collar, two deep pockets, and belted waist are well-proportioned.
- Gets softer with age. Turkish cotton's long-staple fibres get softer with washing rather than stiffer or thinner. After 10 to 15 washes, the robe feels noticeably more broken in.
- Machine washable. No dry cleaning required. Cold wash, tumble dry low. Simple.
- Construction quality. Double-stitched seams, reinforced pockets, and a sturdy belt loop. This is not a robe that falls apart after a year.
What Could Be Better
- Price for Canadians. After conversion, shipping, and potential duties, Canadians are looking at roughly $180 to $220 CAD. That is a significant spend for a bathrobe.
- Drying time. Like all thick terry robes, it takes a while to dry. Air drying can take 12 to 24 hours. A dryer is almost necessary.
- Sizing runs large. Multiple reviewers note that the robe runs generous. If you are between sizes, size down. The XS fits most people who would normally wear a small.
- Limited colour availability. Core colours stay in stock, but seasonal colours sell out quickly and may not be restocked.
Dorothy, Sleep Specialist: "A good robe is part of a healthy sleep routine, not just a bathroom accessory. Putting on a comfortable robe after a warm shower signals to your body that it is time to wind down. We talk a lot about mattresses and pillows, but the rituals around sleep matter too."
8 min read
Brooklinen Towels: What to Know
Brooklinen offers two towel lines that complement the robe:
| Feature | Super Plush Towels | Classic Plush Towels |
|---|---|---|
| Material | 100% Turkish cotton | 100% Turkish cotton |
| Weight | 820 GSM | 650 GSM |
| Feel | Very thick, spa-like, heavy | Medium-thick, softer, lighter |
| Drying speed | Slow (dense pile holds water) | Moderate |
| Bath towel size | 30" x 58" | 30" x 56" |
| Price per pair (USD) | $69-79 | $55-65 |
| Best for | Luxury feel, thick absorbency | Everyday use, faster drying |
The Super Plush towels at 820 GSM are genuinely thick. They absorb quickly and feel substantial in your hands. The trade-off is drying time. In a bathroom without strong ventilation (common in many Canadian homes), these towels can take 24 hours or more to fully dry between uses. If that bothers you, the Classic Plush line at 650 GSM is the more practical choice for daily use.
Both lines are OEKO-TEX certified, machine washable, and available in a range of colours. They are well-made towels that hold up over time. The question, as always for Canadians, is whether the price after shipping and duties is justified compared to what you can buy locally.
Ordering Brooklinen in Canada
Brooklinen ships to Canada from the United States. Here is what Canadian buyers should know:
| Factor | Details |
|---|---|
| Shipping cost | Typically $15-25 USD for standard shipping to Canada |
| Delivery time | 7-14 business days |
| Duties and taxes | May apply. HST/GST charged at the border. Textile duty rates vary. |
| Returns | Accepted, but return shipping from Canada is at your expense |
| Total estimated cost (robe) | $180-220 CAD all-in |
| Amazon.ca option | Some Brooklinen products available with Prime shipping. Prices may differ. |
The Amazon.ca route is often simpler for Canadians. Shipping is faster, returns are easier, and the price sometimes includes duties. Check both brooklinen.com and Amazon.ca before ordering to compare total costs.
For Brantford Shoppers: If you want to feel a Turkish cotton robe before buying, you will not find Brooklinen in local stores. However, HomeSense and Winners in Brantford and Hamilton occasionally carry Turkish cotton robes from other brands at $40 to $80. It is worth checking in person to see if you like the weight and feel before committing to a Brooklinen order online.
Brooklinen vs. Alternatives Available in Canada
| Brand | Material | Price (CAD) | Available in Canada | Notes |
|---|---|---|---|---|
| Brooklinen Super Plush | Turkish cotton, 380 GSM | $180-220 (with shipping/duty) | Online only | Quality construction, softer over time |
| Parachute Classic Robe | Turkish cotton, 350 GSM | $150-200 | Online only | Similar quality, slightly lighter weight |
| Pottery Barn Hydrocotton | Turkish cotton | $100-150 | Online + select stores | Widely available, consistent quality |
| Simons house brand | Turkish cotton | $60-100 | Online + stores | Canadian retailer, good value option |
| IKEA Rockan | Cotton terry | $30-40 | Online + stores | Budget option, thinner, functional |
| HomeSense finds | Varies | $40-80 | In-store only | Treasure hunt. Great value when you find one. |
For Canadians, the honest question is whether Brooklinen is worth the premium over what you can buy locally. The quality is genuinely good, but a Simons Turkish cotton robe at $80 or a lucky HomeSense find at $50 gets you 80% of the experience at half the price. The Brooklinen premium pays for brand cachet, consistent sizing, and a slightly more refined construction.
Brad, Owner, 40+ years of experience: "It is the same principle we use with mattresses. Sometimes the premium brand is worth it, and sometimes a well-made mid-range option does the same job for less. The key is understanding what you are actually paying for. With robes, you are paying for cotton quality, construction, and how it feels after 50 washes, not just on day one."
Who Should (and Should Not) Buy Brooklinen
Good Fit If:
- You want a hotel-quality robe that lasts years and improves with washing
- You do not mind ordering from the US and paying shipping/duties
- You appreciate Turkish cotton specifically and want a known, reviewed brand
- You are buying it as a gift (Brooklinen's packaging is genuinely nice)
Skip It If:
- You want to try before you buy (no Canadian retail locations)
- You are on a budget. There are excellent Turkish cotton robes available in Canada for $60 to $100
- You prefer lightweight robes. The Super Plush is designed to feel substantial
- You want a linen or waffle-weave robe instead of terry (Brooklinen does offer a waffle robe, but the Super Plush is their flagship)
Care Instructions for Brooklinen Products
Robe
- Machine wash cold on a gentle cycle
- Tumble dry on low heat
- Do not use bleach or fabric softener (softener coats the cotton fibres and reduces absorbency)
- Wash separately the first few times, as excess dye may transfer
- The robe will become softer and more absorbent after the first 3 to 5 washes
Towels
- Same care as the robe: cold wash, low heat tumble dry
- Wash new towels before first use to improve absorbency
- Add white vinegar to the rinse cycle occasionally to remove detergent buildup and restore softness
- Avoid leaving damp towels bunched up. Hang to dry between uses to prevent mildew
- For more towel care tips, see our guide on removing mildew smell from towels
The Robe-Sleep Connection
This might seem like a stretch from a mattress store, but hear us out. Sleep researchers consistently find that pre-sleep routines (sometimes called "sleep hygiene rituals") contribute to better sleep quality. A 2015 review in Sleep Medicine Reviews found that consistent bedtime routines, including relaxation activities, significantly improved sleep onset and quality in adults.
A warm shower followed by putting on a comfortable robe is one of the most effective pre-sleep routines because it works with the body's natural thermoregulation. Your core temperature drops after a warm shower, which is a physiological signal for sleep onset. Wrapping up in a comfortable robe during that cool-down period keeps you comfortable while your body prepares for sleep.
It is not about the brand. Any quality robe does the job. But investing in a robe you actually enjoy wearing, rather than a scratchy one you avoid, makes the routine more appealing and more likely to become a habit.
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Call 519-770-0001Frequently Asked Questions
Does Brooklinen ship to Canada?
Yes. Brooklinen ships to Canada through their website (brooklinen.com) with standard international shipping. Expect $15 to $25 USD in shipping fees and possible duties on arrival. Some Brooklinen products are also available on Amazon.ca with Prime shipping, which can be simpler for Canadian buyers.
Is the Brooklinen Super Plush robe worth the price?
For the quality and longevity, yes, it is a good robe. For Canadians specifically, the value equation changes because of shipping costs and duties. At $180 to $220 CAD all-in, it is competing with premium Canadian options from Simons or Pottery Barn that cost less and are easier to return. If you specifically want the Brooklinen brand and are willing to pay the cross-border premium, the quality will not disappoint.
How do Brooklinen towels compare to other Turkish cotton towels?
Brooklinen's Super Plush towels at 820 GSM are among the thickest Turkish cotton towels on the market. They are absorbent, well-constructed, and get softer over time. The main downside is slow drying time due to the dense pile. For everyday use in a humid Canadian bathroom, their Classic Plush line at 650 GSM may be more practical.
What size Brooklinen robe should I order?
The Super Plush robe runs large. Most reviewers recommend sizing down. If you normally wear a medium, try a small. The XS fits most people who typically wear a small. Check Brooklinen's size chart for specific chest and length measurements, and keep in mind that a slightly loose fit is normal for a bathrobe.
Can you buy Brooklinen in Canadian stores?
No. Brooklinen does not have physical retail locations in Canada. You can order through brooklinen.com or find select products on Amazon.ca. For an in-person shopping experience with similar Turkish cotton products, try Simons, Pottery Barn, or HomeSense in your area.
Sources
- Mindell, J.A. et al., "Bedtime routines for young children: A dose-dependent association with sleep outcomes," Sleep Medicine Reviews, vol. 19, 2015.
- OEKO-TEX Association, "STANDARD 100 by OEKO-TEX: Product Certification," OEKO-TEX.com, 2024.
- Apartment Therapy, "I Tested the Brooklinen Super-Plush Robe (My Honest Review)," 2025.
Visit Our Brantford Showroom
Mattress Miracle
441 1/2 West Street, Brantford
Phone: (519) 770-0001
Hours: Mon-Wed 10-6, Thu-Fri 10-7, Sat 10-5, Sun 12-4
A great robe is part of your sleep routine, but it starts with the right mattress. Visit us to explore our Restonic and Sleep In collections, plus pillows, mattress protectors, and bedding accessories. We offer white glove delivery across Brantford, Hamilton, Kitchener, and surrounding communities. Call Brad at (519) 770-0001.
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