Quick Answer: Natura makes 7 distinct pillows ranging from the $89 Dream (granulated latex, adjustable) to the $228 Organic Latex (solid Talalay with Grow Wool cover). The right choice depends on whether you want adjustable fill vs solid core, latex vs memory foam, and how much organic certification matters to you. All ship free across Canada.
9 min read
Natura's pillow range can be confusing at first glance. Seven pillows, similar names, overlapping price points, and not always obvious differences between them. We carry the full Natura line at Mattress Miracle and have spent years helping customers navigate these choices. The differences between models are real and meaningful, but they're differences of type rather than quality. Each pillow serves a specific sleep need.
This guide covers the five Natura pillows that don't yet have their own dedicated reviews. For the Exquisite Talalay and Organic Latex pillows, we've already written in-depth articles linked below.
The Natura Lineup at a Glance
All 7 Natura Pillows, Sorted by Price
- Dream (granulated latex, adjustable): Queen $89, King $116
- Dream Mate (shaped latex support): Queen $119, King $131
- Aloe Dream Mate (shaped latex, aloe cover): Queen $124, King $138
- Luscious (memory foam, contouring): Queen $138, King $156
- Exquisite (solid Talalay core): Queen $158, King $179
- Ultimate (organic Talalay core): Queen $168, King $193
- Organic Latex (organic Talalay + Grow Wool): Queen $196, King $228
Three of these are latex (Dream, Dream Mate, Aloe Dream Mate), three are Talalay latex (Exquisite, Ultimate, Organic Latex), and one is memory foam (Luscious). The distinction between "latex" and "Talalay latex" is manufacturing process: Talalay is a specific method that produces a springier, more uniform foam. Standard latex processing (Dunlop) creates a denser, slightly heavier foam. Both are natural rubber.
Natura Dream: Granulated Latex ($89-$116)
The Dream is Natura's entry-level pillow and the only one with granulated (shredded) fill rather than a solid core. Small pieces of natural latex fill the pillow, which you can shape and redistribute by hand to match your preferred loft and firmness.
The practical advantage is adjustability. If you sleep in multiple positions or aren't sure what loft height works for you, the Dream lets you experiment. Push the fill toward the edges for a lower centre, bunch it up for more height, or flatten it for stomach sleeping. No other Natura pillow offers this kind of flexibility.
The trade-off: granulated fill shifts during the night. If you move frequently, the fill redistributes with you, which means the pillow you shaped at 10 p.m. may not be the same shape at 3 a.m. People who prefer consistency over adjustability tend to prefer solid-core models. People who like to fold, scrunch, and reshape their pillow tend to prefer this one.
At $89 for a Queen, it's also the most affordable way to try natural latex and decide whether you want to invest more in a solid-core Natura pillow later.
Natura Dream Mate: Shaped Latex ($119-$131)
The Dream Mate is a solid-shaped latex pillow, not granulated. The latex holds its form throughout the night without shifting, flattening, or requiring reshaping. Where the Dream adapts to you, the Dream Mate supports you with consistent, predictable loft.
The latex in the Dream Mate has the characteristic resilience of natural rubber: it compresses under your head and pushes back with consistent pressure, maintaining the gap between your ear and shoulder for side sleepers, or cradling the natural curve of your neck for back sleepers. It doesn't have the slow-recovery feel of memory foam. Press it and it responds immediately.
This is the pillow we most often recommend to customers at Mattress Miracle who want to move from a polyester or down pillow to latex without spending more than $130. It covers the core latex benefits (responsive support, dust mite resistance, no flattening over time) at a price point that makes sense as a first latex purchase.
Natura Aloe Dream Mate: Latex With Aloe Cover ($124-$138)
The Aloe Dream Mate is the same latex core as the Dream Mate with an aloe vera-enriched fabric cover. The latex performance is identical. The difference is the cover material against your skin.
Aloe vera in fabric is applied as a treatment to the textile fibres, typically during the finishing process. The intent is to provide a smoother, softer surface feel and potential skin-soothing properties for the contact area around your face and neck.
We'll be straightforward about this: the aloe treatment adds $5 to the Queen price. Whether that's worth it depends on whether you value the slightly different fabric feel against your face. The latex performance underneath is the same. If you use a pillowcase (and most people do), the aloe cover is separated from your skin by a layer of fabric, which reduces its direct contact effect. If you sleep directly on the pillow cover without a case, the aloe treatment is more relevant.
Dream Mate vs. Aloe Dream Mate
Same latex core, same support, same durability. The only difference is the aloe-treated cover fabric. At a $5 difference for Queen size, it's a minor decision. If you always use a pillowcase, save the $5 and choose the standard Dream Mate. If you sometimes sleep directly on the pillow surface, the aloe cover provides a softer fabric feel.
Natura Luscious: Memory Foam ($138-$156)
The Luscious is Natura's only memory foam pillow, and it exists for people who specifically want the contouring, slow-response feel that memory foam provides. This is a fundamentally different sleep experience from latex.
Memory foam is viscoelastic: it softens in response to body heat and pressure, slowly conforming to the shape of your head and neck over several seconds. When you move, it takes time to recover. The sensation is of being held in position rather than being pushed back. Some sleepers find this deeply comfortable. Others find it restrictive.
The density of the foam in the Luscious is higher than typical budget memory foam pillows, which means the support is more substantial and the pillow maintains its structure longer before developing permanent compression. Natura's foam doesn't have the chemical smell that cheaper memory foam produces, though all memory foam has some initial odour that dissipates within a few days of unpackaging.
The Heat Trade-Off
Memory foam sleeps warmer than latex. This is a physical property of the material, not a quality issue. Dense, closed-cell viscoelastic foam retains body heat more readily than the open-cell structure of latex. Natura is honest about this on their product page, and we are too: if you run warm at night, latex is the better material choice for you. The Luscious is for sleepers who want memory foam's specific contouring feel and are willing to accept the thermal trade-off. It does not have gel infusion or other cooling modifications.
Natura Ultimate: Premium Organic Talalay ($168-$193)
The Ultimate uses a Talalay latex core made from organically sourced materials. Talalay processing (vacuum expansion followed by flash-freezing before vulcanisation) creates a more uniform, open-cell structure than standard Dunlop latex processing. The result is a springier, lighter feel with better airflow through the foam.
The "organic" designation on the Ultimate refers to the sourcing of the rubber and the materials used in construction. This sits between the standard Exquisite ($158-$179), which is Talalay without organic certification, and the Organic Latex ($196-$228), which adds a Grow Wool cover for temperature regulation on top of organic Talalay.
If you want Talalay latex with organic certification but don't need the wool cover, the Ultimate is the middle option. The sleep feel is very similar to the Exquisite: springy, responsive, cooler than memory foam. The difference is in material sourcing, not in sleep performance.
Trying Before Buying
The difference between granulated latex, solid latex, Talalay latex, and memory foam is difficult to appreciate from descriptions. At our Brantford showroom, we keep display models available for all Natura pillows so you can feel the difference in person. Most customers who come in thinking they want memory foam end up trying latex and changing their mind, or vice versa. The feel is different enough that thirty seconds of testing tells you more than any article can. 441 1/2 West Street, open seven days a week.
Which Natura Pillow Is Right for You
Choose Based on What You Need
- Want adjustability? The Dream ($89) is the only granulated/shredded option. Reshape it to your preference.
- Want solid latex on a budget? The Dream Mate ($119) delivers consistent latex support at the lowest solid-core price.
- Want memory foam contouring? The Luscious ($138) is Natura's only memory foam option. Accept the heat trade-off.
- Want premium Talalay latex? The Exquisite ($158) is solid Talalay at the best value. The Ultimate ($168) adds organic sourcing.
- Want organic materials + temperature regulation? The Organic Latex ($196) combines organic Talalay with a Grow Wool cover for active moisture management.
- Not sure? Start with the Dream Mate at $119. It covers the core latex experience at a price that doesn't hurt if you decide latex isn't for you.
All Natura pillows ship free across Canada and are naturally hypoallergenic and dust mite resistant (the latex ones, specifically). The memory foam Luscious is also hypoallergenic but does not have the same dust mite resistance properties as natural latex.
One note: if you have a confirmed latex allergy, the Dream, Dream Mate, Aloe Dream Mate, Exquisite, Ultimate, and Organic Latex pillows all contain natural rubber latex and are not safe for you. The Luscious (memory foam) is latex-free.
Frequently Asked Questions
What is the difference between granulated and solid latex in a pillow?
Granulated (shredded) latex consists of small pieces that can be shaped and repositioned, allowing you to adjust the pillow's loft and firmness. Solid latex is one continuous piece that maintains its shape without shifting. Granulated offers flexibility; solid offers consistency. The Natura Dream is granulated. The Dream Mate, Exquisite, Ultimate, and Organic Latex are all solid cores.
Which Natura pillow is best for side sleepers?
Side sleepers generally need a firmer, higher-loft pillow to fill the gap between the ear and shoulder. The solid-core options (Dream Mate, Exquisite, Ultimate, Organic Latex) all provide consistent height and responsive support that holds the cervical spine in alignment. The Exquisite Talalay is the most common choice among our side-sleeping customers because of its springy push-back and reliable loft.
Is the aloe cover on the Aloe Dream Mate worth the extra cost?
The Aloe Dream Mate costs $5 more than the standard Dream Mate for the Queen size. The latex core is identical. The aloe treatment is on the cover fabric and provides a slightly softer feel against bare skin. If you always use a pillowcase over the pillow, the aloe cover is separated from your skin and offers less direct benefit. For most people, the standard Dream Mate is the practical choice.
Why is the Organic Latex pillow $196 when the Exquisite is $158?
The Organic Latex adds two things: certified organic Talalay latex (requiring traceable sourcing from organic rubber plantations) and a Natura Grow Wool cover for active temperature and moisture regulation. The Exquisite is standard Talalay without organic certification and without the wool cover. The sleep feel of the latex itself is similar. The price difference pays for material sourcing and the functional wool layer.
Can I try all Natura pillows at Mattress Miracle?
Yes. We keep the full Natura pillow range on display at our Brantford showroom at 441 1/2 West Street. The tactile difference between granulated fill, solid Dunlop latex, Talalay latex, and memory foam is significant enough that we always recommend trying them before committing. Most customers narrow their choice to one or two models within a few minutes of testing. We are open seven days a week.
Shop: Pillows at Mattress Miracle
Find Your Natura Pillow at Mattress Miracle
Seven pillows, seven different feels. The best way to choose is to try them. We have been matching Brantford families with the right pillows since 1987, and we are happy to walk you through the differences in person.
441 1/2 West Street, Brantford, Ontario
Mon-Wed 10-6, Thu-Fri 10-7, Sat 10-5, Sun 12-4