World Sleep Day 2026 | The Sleep Pact | Mattress Miracle Brantford
March 13, 2026
World Sleep Day 2026
"Sleep Well, Live Better"
Join Mattress Miracle in celebrating the science of better sleep. Sign the Sleep Pact and transform how you and your partner rest, recover, and reconnect.
SIGN THE SLEEP PACTThe Sleep Crisis Is Real
35%
of couples sleep in separate rooms
Source: AASM, 2023
62 min
of sleep lost per night to a snoring partner
Source: Mayo Clinic Proceedings, 1999
24%
heart attack increase from losing just 1 hour of sleep
Source: Open Heart, 2014
Canada Is the 3rd Most Sleep-Deprived Nation
1 in 3 Canadian adults don't get enough sleep. It costs our economy $21.4 billion per year.
Source: RAND Corporation & Statistics Canada
The Sleep Pact: 3 Levels
Start where you're comfortable. Every level improves your sleep.
The Scandinavian Method
Two separate duvets on one shared bed. The cultural default in Sweden, Norway, and Denmark. Eliminates cover-stealing and lets each partner choose their own warmth level.
Cost: Under $150 for a second duvet set
The Split King Upgrade
MOST POPULARTwo Twin XL mattresses on one king frame with independent adjustable bases. Each partner picks their perfect firmness. Zero motion transfer. Science shows a new mattress improves sleep quality by 55% within 28 days.
The Full Sleep Sanctuary
The complete Sleep Pact Bundle: Split King Restonic mattress with adjustable base, separate duvets, magnesium glycinate supplements, and a local Brantford artisan gift. Everything science says you need for transformative sleep.
The Science Behind The Sleep Pact
Partner Movement Disruption
Co-sleeping increases limb movements by 21%. Partners underestimate their wake time by 4x (actual: 41 min vs perceived: 10 min).
Drews et al., Frontiers in Psychiatry, 2020 | Hasler & Troxel, 2010
Snoring: A Lawnmower in Your Bedroom
Snoring reaches 90-100 dB at the partner's ear. 66% of snorers exceed the WHO threshold for sleep disruption (45 dB). Partners experience 21 arousals per hour.
Sardesai et al., 2003 | Sowho et al., SLEEP, 2020 | Beninati et al., Mayo Clinic, 1999
Temperature Wars Are Biology
50% of couples prefer different temperatures. Women run warmer cores but colder extremities. Cooling sleep surfaces increase men's deep sleep by 22% and women's REM by 25%.
Kingma et al., 2024 | Eight Sleep/PMC, 2024
Better Sleep = Better Relationships
Meta-analysis of 43,860 participants: sleep quality and relationship quality are strongly correlated (r=0.34). Poor sleepers show less gratitude, reduced empathy, and more conflict.
Sleep Medicine Reviews, 2024 | Gordon & Chen, SPPS, 2014
Featured Brand: Restonic
13+
Consecutive Women's Choice Awards
96%
Owner Recommendation Rate
85+
Years of Continuous Operation
25%
More Center Support (Marvelous Middle)
What a New Mattress Actually Does
55%
Better Sleep Quality
48%
Less Back Pain
19.5%
Reduced Stress
28 days
To See Results
Source: Jacobson et al., Journal of Chiropractic Medicine, 2009 (n=59)
About World Sleep Day
World Sleep Day is an annual event organized by the World Sleep Society, celebrated across 80+ countries with 580+ delegates worldwide. The 2026 theme, "Sleep Well, Live Better," calls on everyone to prioritize sleep as a foundation for health.
At Mattress Miracle, we've served Brantford families since 1987. This World Sleep Day, we invite you to sign the Sleep Pact -- a commitment to better rest for you and your partner.
Visit Mattress Miracle Brantford
195 Henry Street, Brantford, ON N3S 5C9
Call us: 519-770-0001
Family-owned since 1987. Free local delivery available.