Quick Answer: The best Bloom alternative depends on your budget. For under $500, Juno ($449 Queen) from GoodMorning.com offers a 120-night full refund trial and 15-year warranty vs Bloom's restrictive in-store credit return policy. For mid-range, Douglas ($799 Queen) gives you a 365-night trial, 15-year warranty, and gel memory foam from an independent Canadian company. Bloom is Sleep Country's in-house budget brand with 8 models from $319-$959, but their return policy charges a $65 fee and gives in-store credit instead of refunds. If you like Bloom's price point but want better consumer protection, Juno and Douglas are the smarter choices.
8 min read
Why Look Beyond Bloom?
Bloom was created by Sleep Country Canada in 2017 as their in-house bed-in-a-box brand. It is sold through Sleep Country stores, Amazon.ca, and Walmart.ca. The prices are genuinely low, starting at $319 for a Twin. That much is true.
But Bloom exists to keep budget shoppers inside the Sleep Country ecosystem. When you buy Bloom, your money goes to Sleep Country (now owned by Fairfax Financial Holdings, a $30B+ conglomerate). The return policy reflects this: a $65 processing fee and in-store credit instead of a cash refund. You are not really getting your money back. You are getting a coupon for more Sleep Country products.
There are independent Canadian mattress companies offering similar or better products at the same price point with genuinely better consumer protection. Here are your options.
What Bloom Gets Right
We believe in honest assessments, so credit where it is due:
- Price range: $319-$959 for 8 different models covers nearly every budget
- Wide availability: Sleep Country stores, Amazon.ca, Walmart.ca
- Model variety: River ($319), Earth ($439), Mist ($559), Air ($639), Cloud ($719), Sol ($959), Luna ($959), Luna XF ($959)
- CertiPUR-US certified: Meets foam safety standards
- Canadian distribution: Fast shipping through Sleep Country's logistics network
If convenience and rock-bottom pricing are all you care about, Bloom delivers. But if you care about what happens after you buy, keep reading.
What Bloom Gets Wrong
The Return Policy Problem
This is the big one. Bloom's return policy through Sleep Country charges a $65 processing fee and issues in-store credit, not a refund. Compare that to:
- Juno: 120 nights, full cash refund, no fee
- Douglas: 365 nights, full cash refund, no fee
- Endy: 100 nights, full cash refund, no fee
Return Policy Comparison
- Bloom (Sleep Country): $65 processing fee + in-store credit only. You cannot get your money back.
- Juno (GoodMorning.com): 120 nights, full refund to your payment method. No fees.
- Douglas (GoodMorning.com): 365 nights, full refund. No fees.
- Endy (Sleep Country): 100 nights, full refund. No fees. (Yes, Endy's own sister brand has a better return policy than Bloom.)
Read that last point again. Endy, which is owned by the same parent company as Bloom, offers full refunds while Bloom gives you store credit. That tells you something about how Sleep Country positions Bloom in their portfolio. Budget buyers get the worst consumer protection.
No Published Foam Density
Bloom does not publish foam density for any of their 8 models. At the $319-$439 price point, we expect lower-density foam (likely 1.5-2.5 lb/ft3), which typically lasts 3-5 years with nightly use. That is fine for a guest room or temporary setup, but it is worth knowing. Brands that publish their specs (like Novosbed at 3.7-5 lb/ft3 or Silk & Snow at 4 lb/ft3) give you the information to make that call yourself.
Sleep Country Trustpilot: 1.8/5
Bloom itself has no Trustpilot account. Sleep Country, which handles Bloom's customer service and returns, has a 1.8/5 Trustpilot rating. The Better Business Bureau rating is 1.32/5. When things go wrong with your Bloom purchase, Sleep Country's customer service handles it.
Budget Alternatives (Under $500)
Juno ($449 Queen) - Our Top Budget Pick
Juno is made by GoodMorning.com, the Edmonton-based company behind Douglas, Logan & Cove, and Novosbed. It is their budget entry point, designed to compete directly with Bloom's mid-range models.
- Price: $449 Queen (comparable to Bloom Earth at $439)
- Construction: Two-layer foam, 8 inches
- Trial: 120 nights with full cash refund
- Warranty: 15 years (vs Bloom's standard warranty)
- Made in Canada: Yes
- Owner: GoodMorning.com (independent, Edmonton)
For $10 more than Bloom Earth, you get 120 nights to decide (with a full refund if you return it), a 15-year warranty, and a company with GoodMorning.com's track record behind it. The parent company also makes Novosbed (rated 4.9/5 on ResellerRatings), which gives us confidence in their manufacturing quality even at the budget level.
Who Juno Works Best For
- Budget-conscious shoppers who want real refund protection
- First apartment or dorm room setups
- Guest bedrooms that need a decent mattress without overspending
- Anyone under 200 lbs (the 8-inch height is adequate for lighter sleepers)
Bloom River ($319 Queen) - If Price Is Everything
We are not going to pretend $319 for a Queen is easy to beat. If you need the absolute lowest price and you accept the return policy limitations, Bloom River delivers a basic mattress for very little money. Just understand what you are getting: entry-level foam that likely will not last more than 3-4 years with regular use, and no refund if it does not work out.
Mid-Range Alternatives ($500-$1,000)
Douglas ($799 Queen) - Best Overall Alternative
Douglas is where GoodMorning.com really shines. It sits at a higher price point than Bloom's mid-range, but the value gap is enormous:
- Price: $799 Queen
- Construction: Gel memory foam with eco-friendly cover
- Trial: 365 nights with full cash refund (vs Bloom's credit-only policy)
- Warranty: 15 years
- Made in Canada: Yes
- Owner: GoodMorning.com (independent)
You are paying $240 more than Bloom Cloud ($559) but getting a full year to decide, a genuine refund option, and an extra decade of warranty coverage. For $80 more than Bloom Air ($719), the upgrade is obvious.
Endy ($895 Queen) - The Brand Name Option
Endy is also owned by Sleep Country/Fairfax, so your money goes to the same place as Bloom. However, Endy offers a genuinely better product and consumer experience:
- Price: $895 Queen
- Construction: Three-layer foam, 10 inches
- Trial: 100 nights with full cash refund (not store credit like Bloom)
- Warranty: 10 years
- Canada's most recognized bed-in-a-box brand
If you want to stay in the Sleep Country family but want better treatment, Endy is the upgrade. Though at $895, we think Douglas at $799 with its 365-night trial is the better value.
Novosbed ($999 Queen) - The Premium Jump
If you started looking at Bloom Sol, Luna, or Luna XF (all $959), Novosbed at $999 is worth the extra $40:
- Published foam density: 3.7-5 lb/ft3 (premium grade)
- Free Comfort+ firmness adjustment (they send a foam topper if the firmness is not right)
- 120-night trial with full refund
- 15-year warranty
- GoodMorning.com (independent)
- ResellerRatings: 4.9/5 from 388 reviews
For $40 more than Bloom's top models, you get published specs, a firmness guarantee, and a 4.9/5 customer satisfaction rating. That is as close to a no-brainer upgrade as mattress shopping gets.
The In-Person Alternative
Every brand mentioned above, Bloom included, is online-only. You cannot try any of them before buying. You are gambling on a mattress based on website descriptions and review aggregators.
At Mattress Miracle, we carry mattresses starting at $299 that you can lie on for as long as you need. No timer. No sales pressure. If a $449 Juno sounds right on paper, come feel what $449 actually buys in terms of comfort and support. Your back will thank you for the drive.
Try Before You Buy at Mattress Miracle
We carry mattresses from $299 to $2,500 from manufacturers not owned by Sleep Country. Come feel the difference in person. Family-owned in Brantford since 1987.
441 1/2 West Street, Brantford, Ontario
Call 519-770-0001Frequently Asked Questions
Is Bloom a good mattress brand?
Bloom offers genuinely low prices ($319-$959) and wide availability. The mattresses are CertiPUR-US certified and adequately built for their price point. The issues are the return policy ($65 fee, in-store credit only), undisclosed foam density, and Sleep Country's poor customer service ratings (1.8/5 Trustpilot). For the same money, Juno ($449) and Douglas ($799) offer better consumer protection from independent companies.
Who owns Bloom mattress?
Bloom was created by Sleep Country Canada in May 2017 as their in-house bed-in-a-box brand. Sleep Country is now owned by Fairfax Financial Holdings ($30B+ conglomerate) following a $1.7 billion acquisition in October 2024. Bloom is a Sleep Country exclusive also sold through Amazon.ca and Walmart.ca.
Can I return a Bloom mattress for a full refund?
No. Bloom returns through Sleep Country involve a $65 processing fee and in-store credit, not a cash refund. Compare this to Juno (120-night full refund), Douglas (365-night full refund), and even Endy (100-night full refund), which is owned by the same parent company as Bloom but offers better return terms.
What is the best mattress under $500 in Canada?
Juno at $449 for a Queen. It comes with a 120-night full refund trial, 15-year warranty, and is made by GoodMorning.com (the company behind Douglas, Logan & Cove, and Novosbed). Bloom Earth at $439 is $10 cheaper but only offers in-store credit returns. The $10 difference buys you real consumer protection.
How long does a Bloom mattress last?
Without published foam density, we can only estimate. Based on the price point ($319-$959) and industry norms for budget foam mattresses, the lower-end Bloom models (River, Earth) likely last 3-4 years with nightly use. The premium models (Sol, Luna) may last 5-7 years. For comparison, Novosbed publishes 3.7-5 lb/ft3 foam density at $999, which predicts 8-10 years of comfortable use.