We stock about 35 different pillow models at our Brantford showroom (441 1/2 West St). Prices range from $29 for basic microfiber pillows to $189 for Natura organic latex pillows. Most customers buy two pillows - one for their actual sleep position and one for reading in bed or propping up.
Pillow Types We Carry
Down and Feather Pillows ($49-$129) - We stock Canadian Hutterite down pillows and white goose down options. Down is soft and moldable, feather is firmer. The fill power rating (400-800) tells you quality - higher is better. See our down pillow collection.
Latex Pillows ($79-$189) - Natural Talalay latex from Natura or synthetic latex. These are our most durable pillows (5-7 year lifespan). Latex bounces back and sleeps cooler than memory foam. Popular with people who have neck pain. Check our latex pillow options.
Memory Foam Pillows ($39-$99) - We carry Somnia contour pillows and specialty memory foam. These conform to neck shape but can sleep warm. Look for gel-infused models if you sleep hot. Good for side sleepers who need consistent support.
Specialty Pillows ($59-$149) - Body pillows for pregnancy and side sleepers, wedge pillows for acid reflux, ergonomic pillows for neck pain. Dorothy handles most specialty pillow fittings because people often need them for medical reasons. See our body pillow collection.
Budget Pillows ($29-$49) - Microfiber and polyester fill. Good for guest rooms or kids. Not as durable as down or latex (2-3 year lifespan) but very affordable.
How to Choose Pillow Loft Height
Loft is the height of the pillow when you compress it with your head. This matters way more than people realize.
Back sleepers: Need 3-4 inches of loft (medium height). Too high and your neck tilts forward. Too low and your head tilts back. Medium loft keeps your spine straight.
Side sleepers: Need 5-6 inches of loft (high height) to fill the gap between your shoulder and ear. Measure from your shoulder to your ear while lying on your side - that is your required loft. Our support pillows work well for side sleepers.
Stomach sleepers: Need 2-3 inches of loft (low height) or skip the pillow entirely. Too much loft arches your neck backward and causes pain. Many stomach sleepers use no pillow.
The only way to know is testing at our showroom. Lie down in your actual sleep position on one of our mattresses with different pillow lofts. Brad or Dorothy will measure the gap and help you choose. Bring your current pillow if you want us to compare.
Pillow Materials and Lifespan
Down pillows last 5-8 years with proper care (use pillow protector, fluff daily). Latex pillows last 5-7 years and maintain loft better than any other material. Memory foam pillows last 3-5 years before they lose support. Budget polyester pillows need replacing every 2-3 years when they flatten.
All pillows need pillow protectors ($12-$19 each). The protector keeps oils and moisture out of the pillow fill, which extends lifespan significantly. Wash the protector monthly, wash the actual pillow once or twice a year.
Visit our showroom at 441 1/2 West St, Brantford to test different pillow types and lofts. Call 519-770-0001 with questions. Shop Pay financing available. Family owned since 1997.
Pillow Fitting in Brantford
At our West Street showroom, our team helps Brantford and surrounding area customers find the right pillow for their sleep position, preferred firmness, and any health considerations such as neck pain or allergies. We carry a curated selection so every option on our shelves is one we genuinely recommend.
Frequently Asked Questions
How often should I replace my pillows?
Most pillows should be replaced every 1 to 2 years. Over time, pillows lose their loft and support, which can contribute to neck pain and poor sleep. If your pillow folds in half without springing back, it is time for a new one.
What pillow filling is best for allergies?
Latex and synthetic fills are naturally hypoallergenic and resist dust mites, making them excellent choices for allergy sufferers. If you prefer down, look for pillows with a tightly woven shell rated at 233 thread count or higher, which prevents allergen penetration.
Can the wrong pillow cause neck pain?
Yes. A pillow that is too thick or too flat forces your cervical spine out of neutral alignment while you sleep. Side sleepers especially need sufficient loft to fill the gap between their shoulder and head. Our sleep specialists can recommend the right height and firmness for your position.
What is the difference between a pillow protector and a pillowcase?
A pillowcase is a decorative cover changed regularly with your sheets. A pillow protector sits beneath the pillowcase and acts as a barrier against sweat, oils, dust mites, and allergens. Using both extends the life of your pillow considerably and keeps it fresher for longer.
We are located at 441½ West Street in downtown Brantford. Free parking available, wheelchair accessible. Our team does not work on commission, so you get honest advice based on your needs.
Hours: Mon-Wed 10am-6pm, Thu-Fri 10am-7pm, Sat 10am-5pm, Sun 12pm-4pm.
