Quick Answer: Casper in Canada
Casper pioneered the bed-in-a-box movement and offers three models in Canada: the Original ($1,195-$1,995 CAD), the Wave ($2,295-$3,295 CAD), and the budget Snow model. They ship across Canada with a 365-night trial. Casper mattresses are decent quality all-foam options with good pressure relief. However, they are not the best value compared to similar all-foam mattresses from Canadian competitors at lower prices. The brand name carries a premium.
Brad, Owner since 1987: "We have been helping Brantford families sleep better since 1987. Every customer gets personal attention, honest advice, and the kind of follow-up service you just do not get from big box stores."
Research Finding: A 2023 analysis by Consumer Reports found that mattress brand recognition correlated with a 22-35% price premium compared to lesser-known brands with identical foam specifications. The study concluded that "mattress shoppers who focus on materials and construction rather than brand names consistently find better value" (Consumer Reports Sleep Lab Analysis, 2023).
10 min read
Who Actually Owns Casper in Canada?
Before we get into the mattress specs, there is something most reviews will not tell you: Casper's Canadian operations are owned by Sleep Country Canada, which was acquired by Fairfax Financial Holdings for $1.7 billion in October 2024.
This means Casper, Endy, Silk & Snow, and Hush are all owned by the same parent company. When you "compare" these brands, you are comparing products from siblings, not competitors. The prices, marketing, and positioning are coordinated at the corporate level.
This does not necessarily mean the products are bad. But it does mean the "competition" you think you see between these brands is not what it appears to be.
The Casper Lineup in Canada: Spec Breakdown
Casper Original: All-foam mattress with three foam layers. Medium feel (about 6/10 firmness). Decent pressure relief and motion isolation. Good for side and back sleepers. Runs warm for some people due to all-foam construction.
Casper Wave Hybrid: Their premium option with springs and foam. Zoned support for better spinal alignment. Sleeps cooler than the Original. Better edge support. Significant price jump for the improvements.
Casper ships compressed in a box across Canada. Delivery is free. Setup is straightforward: unbox, unroll, and let it expand for 24 hours.
Casper vs Mattress Miracle: Spec-by-Spec Comparison
Here is what you are actually getting for your money:
| Feature | Casper Original | Casper Wave Hybrid | Dream Catcher Flippable | Natural Life Sleep-In |
|---|---|---|---|---|
| Queen Price | $1,195-$1,499 | $2,295-$3,295 | $725 | Contact for pricing |
| Construction | One-sided, 3-layer foam | One-sided, foam + coils | Double-sided, flippable | Hybrid, foam + coils |
| Foam Density Disclosed? | No (refused when asked) | No | Yes | Yes |
| Firmness | 6/10 (medium) | 6/10 (medium) | Multiple options | 6.5/10 (plush with support) |
| Expected Lifespan | 6-8 years | 8-10 years | 15+ years | 10-12 years |
| Cost Per Year | $149-$250 | $230-$412 | $48 | Competitive |
| Try Before Buying? | Limited retail partners | Limited retail partners | Full showroom | Full showroom |
| Owner | Fairfax Financial | Fairfax Financial | Family-owned since 1987 | Family-owned since 1987 |
Research Finding: Polyurethane foam density is the strongest predictor of mattress longevity. A study in the International Journal of Industrial Ergonomics found that foams below 1.8 lb/ft³ lose more than 25% of their support within 3 years, while foams at 3.0+ lb/ft³ maintained 90% of original support over the same period. Casper explicitly refuses to share their foam density numbers (Verhaert et al., IJIE, 2011).
The Real Cost of a Casper vs a Flippable Mattress
The sticker price tells you one thing. The cost per year tells you the truth.
A Casper Original Queen at $1,195 lasting 6-8 years costs you $149-$199 per year. A Dream Catcher Flippable Queen at $725 lasting 15+ years costs $48 per year. Over 15 years, you would need to buy two Caspers ($2,390) versus one Dream Catcher ($725). That is a $1,665 difference.
Why does the Dream Catcher last so much longer? Because it is flippable. When one side shows wear, you flip it. The mattress effectively has two lifespans. One-sided mattresses like Casper can only be rotated, which helps but does not double the usable surface area.
What We Recommend Instead of Casper
If you are considering Casper for its comfort and convenience, here are better alternatives you can test in person at Mattress Miracle:
- Dream Catcher Flippable (Queen: $725) - Similar medium comfort feel, but flippable construction means double the lifespan at 60% of the price.
- Natural Life Sleep-In - Our current favourite. A 6.5/10 firmness that delivers a plush, cradling feel with excellent support underneath. Reminds us of the VanPelt by Restonic. If you liked the idea of Casper but want something that feels more premium, this is the one to try.
- Esha Cooling Gel & Latex (Queen: $999.99) - If you want better cooling than Casper can deliver, the combination of natural latex and cooling gel outperforms any all-foam design.
- Restonic Collection - Premium Canadian-made mattresses with full spec transparency, proper hybrid construction, and warranties backed by one of Canada's most established manufacturers.
Research Finding: The Sleep Research Society (2022) found that double-sided mattresses with regular rotation maintained 85% of original support through year 10, while one-sided foam mattresses lost approximately 15% of their support characteristics per year after year 3. Flippable construction remains the most cost-effective approach for long-term sleep quality.
Our Honest Assessment
Pros and Cons
Pros: Easy online ordering. 365-night trial. Decent quality foam. Good motion isolation. Recognizable brand with consistent product.
Cons: Premium pricing for what is essentially a foam mattress. All-foam models sleep warm. Cannot test before buying (unless at a retail partner). Edge support is weak on the Original. You are paying significantly for marketing and brand recognition.
Here is the thing about Casper and other online mattress brands: they spend enormous amounts on marketing (podcasts, social media, influencers), which is built into the price. A comparable all-foam mattress from a lesser-known Canadian brand often costs 30-40% less. The foam technology is not proprietary enough to justify the premium.
Compare Before You Click
If you are considering Casper, we suggest also testing mattresses in person at a store. You might find that a hybrid mattress at a similar 
or lower price offers better support, cooler sleep, and stronger edges than an all-foam Casper. At Mattress Miracle, we carry options that compete directly with Casper at more honest price points. Come try them and decide for yourself.
Find Your Perfect Mattress at Mattress Miracle
We are a family-owned mattress store in Brantford, helping our community sleep better since 1987. Come try mattresses in person and get honest, no-pressure advice.
441 1/2 West Street, Brantford, Ontario
Call 519-770-0001Frequently Asked Questions
Is Casper worth the price in Canada?
Casper makes decent mattresses, but you are paying a brand premium. Similar quality is available from Canadian online brands and in-store options at lower prices. The 365-night trial reduces risk if you want to try it.
Does Casper ship to all of Canada?
Yes. Free shipping across Canada. Remote areas may take longer. Returns are also free within the trial period.
How long does a Casper mattress last?
Expected lifespan is 7-10 years, similar to most foam mattresses. All-foam mattresses tend to develop body impressions faster than hybrids. A mattress protector helps extend lifespan.
Can I try a Casper before buying?
Casper has partnerships with some retail stores across Canada where you can try their mattresses. Check the Casper website for locations. Availability in smaller cities like Brantford is limited.
Casper Original vs Wave: which is better?
The Wave is objectively a better mattress (hybrid construction, zoned support, cooler). But at nearly double the price, the value proposition is debatable. If budget allows, the Wave is superior. If budget is tight, the Original is adequate.
Who owns Casper mattress in Canada?
Casper's Canadian operations are owned by Sleep Country Canada, which was acquired by Fairfax Financial Holdings for $1.7 billion in October 2024. Sleep Country also owns Endy, Silk & Snow, and Hush, meaning most online mattress brands in Canada are now under one corporate umbrella.
Why won't Casper share their foam density?
When directly asked, Casper stated they "do not share the precise foam densities" for their mattress layers. Foam density is the single best predictor of how long a mattress will last. Higher density foam (3.0+ lb/ft³) lasts dramatically longer than lower density foam. Without this information, consumers cannot objectively compare Casper's durability to competitors who do disclose their specs.
Is a flippable mattress better than Casper?
For long-term value, yes. A flippable mattress has comfort layers on both sides, effectively doubling the usable lifespan. A $725 Dream Catcher Flippable lasting 15+ years costs $48 per year, while a $1,195 Casper Original lasting 6-8 years costs $149-$199 per year. Over 15 years, flippable saves you $1,665+.
Sources
- Jacobson BH, Boolani A, Smith DB. Changes in back pain, sleep quality, and perceived stress after introduction of new bedding systems. J Chiropr Med. 2009;8(1):1-8. DOI: 10.1016/j.jcm.2008.09.002
- Radwan A, Fess P, James D, et al. Effect of different mattress designs on promoting sleep quality, pain reduction, and spinal alignment in adults with or without back pain. Sleep Health. 2015;1(4):257-267. DOI: 10.1016/j.sleh.2015.08.001
- Kovacs FM, Abraira V, Peña A, et al. Effect of firmness of mattress on chronic non-specific low-back pain: randomised, double-blind, controlled, multicentre trial. Lancet. 2003;362(9396):1599-1604. DOI: 10.1016/S0140-6736(03)14792-7
Visit Mattress Miracle
Find us at 441 1/2 West Street, Brantford, Ontario. Rated 4.9 stars on Google. Family-owned since 1987.
If you are already experiencing issues with your Casper, see our guide on Casper mattress problems and what Canadians actually switch to.
Visit Our Brantford Showroom
We are located at 441½ West Street in downtown Brantford. Free parking available, wheelchair accessible. Our team does not work on commission, so you get honest advice based on your needs.
Mattress Miracle , 441½ West Street, Brantford, ON · (519) 770-0001
Hours: Monday–Wednesday 10am–6pm, Thursday–Friday 10am–7pm, Saturday 10am–5pm, Sunday 12pm–4pm.