Mattress Materials Guide · Organic

Organic, & Natural Mattresses

Organic and natural mattresses use natural latex, organic cotton and wool, with no polyurethane foam, no flame retardants beyond wool, and no synthetic glues. They cost 2-3x more than conventional mattresses and last 15-20 years. For chemically sensitive sleepers, kids, and longest lifespan.

Watch: Natural latex: what is certified, what is natural, what lasts (31 seconds)

Transcript: Two natural lines are on our floor at Mattress Miracle in Brantford. Natura, organic cotton and wool over natural latex or coils. The two we keep on the floor, the Eco Brilliance and the Eco Transcend, are GOLS certified, and we can show you the certificate. And Sprout, the only mattress brand currently endorsed by the Canadian Chiropractic Association, two sided and made in Edmonton. For every other model we say plainly what is certified and what is simply natural.

Shop Organic & Natural
Helping Canadians Sleep Since 1997 Showroom Brantford ON Online Orders Free Delivery
We carry two natural-material mattress lines, and we describe both the same way: what is in them, what has been certified, and what has not. Natura's Organic Line and Latex Line use organic cotton, Natura Grow Wool and NaturaLatex. The two models on our floor, the Eco Brilliance and Eco Transcend, are GOLS certified (Global Organic Latex Standard); for the other Natura models no certificate has been shown to us, and each product page says so. The queen price band for the natural lines runs from about $2,743 (Natura Eco Transcend, latex over coils) to $4,061 (Natura Eco Brilliance, all latex), with Sprout two-sided queens from about $3,264 to $6,658, all with white glove delivery included on Natura and the 60-Night Comfort Guarantee on both lines. Sprout, made in Edmonton, is the only mattress brand currently endorsed by the Canadian Chiropractic Association, built from natural Dunlop latex, wool and cotton over zoned pocket coils, two-sided so it lasts; it claims no organic certification either. Both are on the floor at 441 1/2 West Street. Real-world sustainable, to us, means a bed that lasts fifteen years and can be flipped, not a label.
Two lines, plainly

What we actually carry

Natura, Cambridge Ontario

  • Organic Line: Eco Serenity, Eco Oasis and Eco Transcend (coil hybrids), Eco Brilliance and Eco Haven (all NaturaLatex), Eco Sanctuary (all Talalay). Organic cotton ticking, 2.3 lb Natura Grow Wool layer, NaturaLatex comfort layers.
  • Latex Line: Solace, Blossom, Sovereign, Twilight, Majestic, Premier, Sensation. Same cotton and wool over NaturaLatex or Talalay cores.
  • Green Spring: Reflection, Harmony, Serene, Tranquil, Ultimate. Wool and latex over pocket coils.
  • 20-year warranty on most models. Queen from about $900 to $4,400.

Natura names the fabric "organic" on its price list. The Eco Brilliance and Eco Transcend are GOLS certified; we have not seen certificates for the other models, so we do not claim them. If Natura supplies one, we will put it on the product page.

Every Natura model →

Sprout, Edmonton Alberta

  • The only mattress brand currently endorsed by the Canadian Chiropractic Association.
  • Three feels, six builds: Somnus (soft), Durus (medium), Firmus (firm), each two-sided or single-sided.
  • 100% natural Dunlop latex, wool, cotton and silk, hand-tufted over zoned pocket coils. Two-sided models flip and rotate.
  • 10-year warranty. Sleeps temperature-neutral: wool and latex breathe, they do not chill.

Sprout makes no organic certification claim, and neither do we. Natural, yes. Certified organic, no. The 60-Night Comfort Guarantee applies.

Every Sprout build →
Certification decoder

What each label actually covers

Certifications are useful only when you know what they check. Here is the honest version, including which ones you will and will not find on our floor.

LabelWhat it certifiesWhat it does notOn our floor
GOLS (Global Organic Latex Standard)Latex with at least 95% certified organic raw rubber, plus limits on processing chemicalsThe cotton, wool, coils or glue in the same mattressNot claimed on any line we carry. Ask us and we will say so in person too.
GOTS (Global Organic Textile Standard)Cotton and wool fibre content and the processing chainThe latex or foam underneathNot claimed on any line we carry.
CertiPUR-USPolyurethane foam made without certain flame retardants, heavy metals, formaldehyde and ozone depleters, with low VOC emissionsLatex, fabric or coils; it says nothing about "organic"Yes: the Restonic Revive line and the SleepKing Husky Natural Life state it on their product pages.
OEKO-TEX Standard 100Finished textiles tested for a list of harmful substancesWhether the fibre was grown organicallyYes: Highland Feather French linen bedding states it.
"Natural latex"Nothing by itself; it is a description, not a standardPercentage of natural vs synthetic rubber unless the maker states itSprout states 100% natural Dunlop latex; Natura states NaturaLatex and Talalay. We repeat the maker's words, no more.
CCA endorsementThe Canadian Chiropractic Association's endorsement of a product lineMaterials or organic contentSprout is the only mattress brand it currently endorses.
Real-world sustainable

The part no label measures: how long it lasts

The greenest mattress is the one you do not replace in six years. Three things matter more than the badge on the tag.

Two-sided beats one-sided

A mattress you can flip wears on two surfaces instead of one. Sprout's two-sided Durus and the Casey TT hybrid are the flippable options on our floor.

Latex outlasts foam

Natural latex keeps its shape for fifteen to twenty years; polyurethane comfort foam softens in eight to ten. That is the honest reason latex costs more per night and less per year.

The old one has to go somewhere

We take your old mattress away for $20 with delivery. Ask us where it goes; we would rather tell you than pretend it vanishes.

The right organic is the one you stop thinking about. That's how you know it's working.
Talia, Mattress Miracle Sleep Consultant
Questions, Answered

The organic questions we actually get asked.

If your question isn't here, call our Brantford showroom at 519-770-0001 or stop in at 441 1/2 West Street. A real person answers the phone.

What makes a mattress 'organic'?
Certifications. GOLS (Global Organic Latex Standard) certifies the latex. GOTS (Global Organic Textile Standard) certifies the cotton and wool. Look for the certificates themselves, not the words. Our own product pages say plainly when we have not seen one. Two of the lines we carry do hold a certificate: the Natura Eco Brilliance and Eco Transcend on our floor are GOLS certified.
Are organic mattresses worth the price premium?
Worth it if: you have chemical sensitivities, want the longest-lasting mattress (15-20 years), have kids in the room, or prioritize sustainability. Skip if: budget is tight and you'd otherwise compromise on basics like firmness fit or warranty coverage.
What's used instead of flame retardants in organic mattresses?
Wool. Naturally fire-resistant and meets Canadian/US flammability standards without added chemicals. Most organic mattresses use a thin wool layer as the only flame barrier.
How long do organic mattresses last?
Natural latex with wool and cotton: 15-20+ years. The materials don't degrade like polyurethane foam. Cost per year of use can actually be lower than conventional mattresses.
Do you carry organic mattresses?
Yes. Natura's Organic Line and Latex Line mattresses, Natura pillows and toppers, and Sprout natural Dunlop latex mattresses. Floor models change, so call 519-770-0001 for what is on the floor today. The Natura Eco Brilliance and Eco Transcend are GOLS certified; for every other model we have not been shown a certificate, so we do not claim one.