Quick Answer: The Endy Plush mattress is a Canadian-made, three-layer open-cell foam bed with a softer comfort layer added on top of the standard Endy construction. It suits side sleepers and lighter individuals who prefer a genuinely soft feel, but plush is the firmness level people most often misjudge without an in-person test. Priced around $1,095 for a queen, it ships free across Canada.
In This Guide
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Endy has done something few mattress brands manage: they built a genuinely Canadian product, earned real customer trust, and made the online mattress experience feel less like a gamble. That deserves credit. If you are a Canadian shopping for a plush mattress online, Endy is a reasonable name to consider.
But here is what nobody tells you upfront: plush is the firmness level people get wrong more than any other. Not because they are bad at judging comfort. Because plush feels different lying on it for 30 seconds in a photo than it does at 3 a.m. on a Tuesday. And when you are shopping online, 30 seconds of imagination is all you have.
This review covers the Endy Plush mattress honestly. We will walk through the specs, who it suits, where it falls short, and why the decision to buy any plush mattress without testing it carries more risk than most shoppers realise. We will also show you what that comparison looks like if you have a chance to walk into a showroom instead.
What Is the Endy Plush Mattress?
Endy launched as a Canadian direct-to-consumer mattress brand in 2015. Their original mattress became one of the more popular bed-in-a-box products in Canada, partly because of smart marketing and partly because the product itself was solid for the price. It is manufactured using Canadian foam, ships compressed in a box, and comes with a 365-night trial and a 10-year limited warranty.
The Endy Plush is a variation on that original formula. The core structure is similar, but Endy has added a dedicated plush comfort layer at the top of the mattress. The goal is to give sleepers who found the original Endy too firm a softer option without redesigning the entire mattress.
It is worth knowing that Endy was acquired by Sleep Country Canada in 2018. The brand still operates independently and continues to market itself as a Canadian product, but it is part of a larger corporate structure. Manufacturing remains in Canada, which is a genuine selling point for shoppers who care about where their money goes.
A Canadian Brand in a Canadian Market
Endy's Canadian identity matters to a lot of shoppers in Ontario. We see customers come into our Brantford showroom who have already done their research online and feel good about supporting a Canadian brand. That instinct is fair. Canadian foam manufacturing supports local jobs, and domestic supply chains are more predictable than import-dependent ones. The question is whether the right mattress for your body can be chosen at a distance, regardless of where it was made.
Endy Plush Mattress: Specs and Construction
The Endy Plush uses a three-layer all-foam construction. Here is what Endy publishes about the build:
| Layer | Material | Purpose |
|---|---|---|
| Top (Comfort) | Open-cell plush foam | Soft surface feel, pressure relief |
| Middle (Transition) | Open-cell responsive foam | Support, prevents bottoming out |
| Bottom (Support) | High-density Canadian polyfoam | Foundation, durability |
Total mattress height is approximately 10 inches. The cover is a stretchy knit fabric designed to move with the foam rather than restrict it. Endy does not publish exact foam density figures publicly, which is a common limitation of direct-to-consumer brands. You get the layer description, but not the engineering specifications underneath.
| Size | Approximate Price (CAD) |
|---|---|
| Twin | $845 |
| Twin XL | $895 |
| Double | $1,045 |
| Queen | $1,095 |
| King | $1,295 |
| California King | $1,295 |
Pricing is approximate and subject to change. Endy runs sales periodically, typically around major Canadian holidays. Free shipping is included across Canada.
What Open-Cell Foam Actually Does
Open-cell foam has a structure where the internal chambers are connected rather than closed off. This allows air to move through the material more freely, which helps with heat dissipation compared to traditional closed-cell memory foam. Many all-foam mattresses struggle with heat retention because dense foam traps body warmth. Open-cell construction addresses part of that problem, though it does not eliminate it entirely. If you sleep warm, an all-foam mattress in any configuration will generally sleep warmer than a hybrid with coils, which circulate air more effectively through the mattress core.
Who the Endy Plush Mattress Suits Best
Plush mattresses are not for everyone. The Endy Plush will work well for a specific group of sleepers, and it will frustrate another group entirely. Here is how to think about which side you fall on.
Side Sleepers
Side sleeping creates pressure points at the shoulder and hip because those two areas carry most of the body's weight when you are lying on your side. A softer comfort layer allows those pressure points to sink in slightly, which takes the edge off. The Endy Plush's added comfort layer is designed to do exactly this. If you are a confirmed side sleeper and you currently wake up with a sore shoulder or hip on a firmer mattress, a plush feel is worth exploring.
Lighter Individuals
Body weight interacts directly with mattress firmness. A mattress that feels medium-firm to someone weighing 90 kilograms can feel quite firm to someone weighing 55 kilograms, because lighter individuals do not compress the foam as deeply. If you are on the lighter end of the weight range and find most mattresses feel harder than advertised, the Endy Plush may feel closer to a true medium to you.
People Moving Away from a Very Firm Mattress
There is a specific customer profile we see regularly: someone who has been sleeping on an old, very firm mattress for years, knows they want something softer, and is ready to make the change. For this person, the Endy Plush represents a meaningful shift without going all the way to a pillow-top that might feel overly squishy. It lands somewhere in a softer range that feels like progress without being extreme.
Signs the Endy Plush Might Suit You
- You sleep primarily on your side: Plush comfort layers relieve shoulder and hip pressure more effectively than firm surfaces.
- You are under roughly 70 kg: Lighter body weight means less foam compression, so a softer layer feels more appropriately cushioned.
- Your current mattress feels too firm: If you are upgrading from an older or very firm bed, plush is a logical next step.
- You do not run hot at night: All-foam mattresses retain more heat than hybrid designs. If you sleep cool, this matters less.
- You prefer body-cradling over bounce: Foam without coils gives a cradled, sink-in feel rather than a responsive, springy surface.
Brad, Owner (since 1987): "When someone comes in and tells me they want plush, the first thing I ask is what they are sleeping on now. If they are coming off a firm mattress, 'plush' to them might just mean 'anything softer than what I have.' If they are already on a medium and still feel like it is too firm, that is a different conversation. Plush means different things to different bodies, and that is why we let people lie on the mattress before deciding."
Honest Limitations to Know Before Buying
No mattress is the right fit for everyone, and the Endy Plush has some genuine limitations that are worth knowing before you commit.
No Spring System, Which Affects Edge Support
All-foam mattresses do not have the edge support that coil-based or hybrid mattresses provide. The perimeter of a foam-only mattress tends to compress when you sit on the edge of the bed or sleep near the side. For couples sharing a mattress, this can mean less usable sleeping surface because the edges feel unstable. If you regularly sit on the edge of your bed to put on shoes or get dressed, you will notice the compression on a foam mattress more than on a hybrid.
No In-Person Testing Anywhere
Endy has 4 retail locations across Canada where you can try their products in person. There is no Endy showroom where you can lie on the mattress before buying. The 365-night trial is their answer to this, and it is a reasonable one. But returning a mattress is not always as frictionless as the marketing suggests. It involves scheduling a pickup and, depending on your situation, waiting for a refund. It is not the same as knowing before you buy.
Heavier Sleepers May Find It Too Soft
If you weigh more than approximately 90 kilograms, the Endy Plush comfort layer may compress quickly under your body weight. When a plush comfort layer bottoms out, the mattress stops feeling plush and starts feeling like you are lying on the firmer layers beneath. Heavier individuals generally get more consistent support from a hybrid or innerspring mattress where the coil system maintains structure regardless of body weight.
Foam Durability Questions Over Time
All-foam mattresses, particularly in softer comfort profiles, can develop body impressions over time. The plush layer is the most susceptible to this because it is the softest and most compressed portion of the mattress. Endy offers a 15-year limited warranty (with registration; 10 years otherwise), but warranty terms vary on what qualifies as a defect versus normal wear. It is worth reading the warranty terms before purchasing.
Getting the Most Out of an All-Foam Mattress
Rotate your all-foam mattress 180 degrees (head to foot) every three to six months. Foam-only mattresses cannot be flipped because they have a layered structure designed to sit one way up, but rotation helps distribute body impressions more evenly across the sleep surface. This is especially important in the first year of use when foam is breaking in and softening.
The Plush Problem: Why Buying Soft Online Is Risky
Of all the firmness levels available, plush is the one where online shopping creates the most mismatches. Here is why.
When you shop for a firm mattress online, you have a decent sense of what you are getting. Firm means firm. The variation between brands is narrower. But plush exists on a wide spectrum. One brand's plush is another brand's medium. Some plush mattresses have a deep, slow-to-respond sink. Others have a softer surface but still push back quickly. The difference between those two experiences is significant, and you cannot determine it from a description or a product photo.
Body weight compounds this problem. A plush mattress that cradles a 60 kg person gently will feel softer than expected to a 95 kg person who sinks through the comfort layer faster. The same product creates two very different sleeping experiences depending on the individual.
Firmness Perception and Body Weight
Research in sleep ergonomics consistently shows that perceived mattress firmness is subjective and varies with body weight, sleeping position, and individual pressure sensitivity. A study published in the Journal of Chiropractic Medicine found that mattress firmness had a significant effect on sleep quality and back pain, and that appropriate firmness varied considerably between individuals. This is why personalised fitting, not online selection, produces the most consistent outcomes for sleep comfort.
The 365-night trial attempts to bridge this gap. And it works for some people. But consider what the trial actually involves: you sleep on the mattress for up to 365 nights, decide it is not right, then arrange for pickup and wait for a refund. That is three months of interrupted sleep before you can start over. For some people that is fine. For others, particularly those dealing with back pain, hip pain, or poor sleep already, three months of the wrong mattress is a real cost.
Plush is also the firmness level where return rates are highest across the industry. People think they want soft. They buy soft. Then they discover that soft mattresses require your spine to rely more on the mattress for alignment support, which not every body tolerates well long term. Some people love plush from night one. Others feel great for a month and then start waking up with a lower back that aches.
Dorothy, Sleep Specialist: "Plush is the one I always want people to test in person before committing. It is not that plush mattresses are bad. Many of them are genuinely lovely. It is that the experience of lying on a plush mattress for 20 minutes tells you more than a hundred nights of hoping it will feel right eventually. When someone comes in unsure, we let them take their time. There is no rush."
How Mattress Miracle Compares: Testing Before You Buy
At Mattress Miracle in Brantford, we carry a range of plush and soft comfort options, including hybrid mattresses from Restonic that give you plush feel with coil support underneath. The difference between an all-foam plush and a hybrid plush is something you can feel immediately when you lie on both side by side.
Our Restonic ComfortCare line, for example, includes plush comfort profiles built on individually wrapped coil systems. A queen in the ComfortCare range carries 1,222 individually wrapped coils. That coil system provides edge support, better air circulation, and a resilient foundation that foam-only beds cannot replicate. You still get the soft comfort layer you want. You also get the structural support underneath that keeps the mattress performing consistently over time.
We also carry flippable mattresses from our Sleep In collection, which are Canadian-made and give you two firmness options in one mattress. If you are unsure whether you want plush or medium, a flippable mattress removes the commitment entirely. Try one side for a few months. If it is not right, flip it.
The reason we mention this is not to talk you out of Endy. Endy is a legitimate product from a legitimate company. It is to say that if you are already in the Brantford area, or anywhere in the Hamilton-to-Kitchener corridor, coming into our showroom to test plush options on real mattresses costs you nothing and takes about 20 minutes. You will leave knowing what your body actually wants, rather than guessing.
Brantford Shoppers Have an Advantage
If you are shopping for a plush mattress in Brantford, Hamilton, Cambridge, Paris, or anywhere in the surrounding area, you have something most Canadian mattress shoppers do not: a family-owned showroom with 37 years of experience fitting customers to the right comfort level. We have been at 441½ West Street since 1987. Our team does not work on commission, which means the advice you get is based on what suits your body, not what moves inventory. That changes the conversation considerably.
What We Offer That Endy Cannot
Endy does many things well. They ship quickly, they offer a reasonable trial period, and they make a consistent product. What they cannot offer is the in-person test. Our showroom gives you:
- The ability to lie on multiple comfort levels side by side
- Honest guidance on how your sleep position affects firmness choice
- White glove delivery with setup, old mattress removal, and floor protection
- A team that has been doing this since before most online mattress brands existed
- No pressure, no commission, no rushing
If you have read this far and you are genuinely unsure whether the Endy Plush is right for you, that uncertainty itself is a sign that testing in person would serve you better. You can reach Brad directly at (519) 770-0001 to ask about current plush options in stock.
If you are already leaning toward an online purchase and you want to understand your options better, our foam vs. hybrid mattress guide covers the key trade-offs in detail. And if back support is a factor in your decision, our guide to mattresses for back pain gives honest advice on how firmness and support interact.
Comparing Key Features: Endy Plush vs. Restonic Hybrid
| Feature | Endy Plush | Restonic Hybrid (Mattress Miracle) |
|---|---|---|
| Construction | All-foam (3 layers) | Foam + coil system |
| Coil count (Queen) | None | 1,222 individually wrapped |
| Edge support | Limited | Strong perimeter support |
| Air circulation | Open-cell foam | Coil airflow + foam layers |
| In-person testing | Not available | Available in Brantford showroom |
| Canadian-made | Yes | Yes (Restonic) |
| Trial / return | 365-night online return | Test before you buy |
| Delivery | Free compressed shipping | White glove delivery |
Find Your Perfect Mattress at Mattress Miracle
We are a family-owned mattress store in Brantford, helping our community sleep better since 1987. Come try mattresses in person and get honest, no-pressure advice.
441 1/2 West Street, Brantford, Ontario
Call 519-770-0001Frequently Asked Questions
Is the Endy Plush mattress good for back pain?
It depends on the cause and nature of your back pain. For some side sleepers, a plush surface reduces hip and shoulder pressure that contributes to lower back tension. For others, particularly those who need firmer lumbar support, a plush foam mattress may not provide enough resistance, leading to spinal misalignment over time. If back pain is a primary concern, we recommend speaking with a sleep specialist in person before choosing a firmness level online. You can also consult your doctor or physiotherapist about what mattress firmness has been recommended for your specific condition.
How does the Endy Plush differ from the original Endy mattress?
The original Endy mattress has a medium-firm feel. The Endy Plush adds a dedicated softer comfort layer at the top of the same three-layer foam construction. The result is a noticeably softer surface feel compared to the standard model. Endy markets the Plush as suitable for side sleepers and those who found the original too firm. The overall mattress height is similar, but the comfort profile at the surface is meaningfully softer.
Can I try the Endy Plush before buying in Ontario?
Endy has 4 retail locations across Canada where you can try their products in person. The 365-night trial allows you to try the mattress at home and return it if it is not right. If you prefer to test a plush mattress before committing, Mattress Miracle in Brantford carries a range of plush and soft comfort options you can lie on in person. We are open Monday through Sunday and our team is happy to walk you through the options.
Is the Endy Plush good for couples with different firmness preferences?
A single-firmness foam mattress is a compromise for couples with significantly different comfort preferences. If one partner prefers plush and the other prefers medium or firm, neither will be fully satisfied with the Endy Plush. Couples in this situation often do better with a mattress that offers zoning options, or with a split king configuration where each side can be customised. We carry adjustable bases that pair with appropriate mattresses to let each partner choose their own comfort level.
What is the weight limit for the Endy Plush?
Endy does not publish a specific weight limit for the Plush mattress. Generally speaking, all-foam mattresses in soft comfort profiles perform best for individuals under approximately 90 kilograms. Heavier individuals tend to compress plush foam layers more quickly, which can reduce the mattress to a firmer feel than intended and may accelerate wear over time. If you are above that weight range and looking for a soft feel, a hybrid mattress with a plush comfort layer is usually a more durable long-term choice.
Sources
- Jacobson, B.H., Gemmell, H.A., Hayes, B.M., & Altena, T.S. (2002). Effectiveness of a selected bedding system on quality of sleep, low back pain, shoulder pain, and spine stiffness. Journal of Manipulative and Physiological Therapeutics, 25(2), 88-92. doi.org/10.1067/mmt.2002.121410
- Jacobson, B.H., Boolani, A., Dunklee, G., Shepardson, A., & Acharya, H. (2010). Effect of prescribed sleep surfaces on back pain and sleep quality in patients diagnosed with low back and shoulder pain. Applied Ergonomics, 42(1), 91-97. doi.org/10.1016/j.apergo.2010.05.004
- Radwan, A., Fess, P., James, D., Murphy, J., Myers, J., Rooney, M., Taylor, J., & Torii, A. (2015). Effect of different mattress designs on promoting sleep quality, pain reduction, and spinal alignment in adults with or without back pain. Sleep Health, 1(4), 257-267. doi.org/10.1016/j.sleh.2015.08.001
- Defloor, T. (2000). The effect of position and mattress on interface pressure. Applied Nursing Research, 13(1), 2-11. doi.org/10.1016/S0897-1897(00)80013-X
- Okamoto-Mizuno, K., & Mizuno, K. (2012). Effects of thermal environment on sleep and circadian rhythm. Journal of Physiological Anthropology, 31(1), 14. doi.org/10.1186/1880-6805-31-14
- Haex, B. (2004). Back and Bed: Ergonomic Aspects of Sleeping. CRC Press. ISBN 0849314267.
Visit Our Brantford Showroom
We are located at 441½ West Street in downtown Brantford. Free parking available. Our team does not work on commission, so you get honest advice based on your needs.
Mattress Miracle — 441½ West Street, Brantford, ON — (519) 770-0001
Hours: Monday–Wednesday 10am–6pm, Thursday–Friday 10am–7pm, Saturday 10am–5pm, Sunday 12pm–4pm.
If you are weighing the Endy Plush against in-store alternatives, come in and lie on a few plush options before deciding. Twenty minutes of actual testing is worth more than a hundred nights of uncertainty.
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Related Reading
- Foam vs. Hybrid Mattress: Which Is Right for You?
- Best Mattress for Back Pain in Canada: An Honest Guide
- Mattress Firmness Guide: How to Choose Between Plush, Medium and Firm
- Best Mattress for Side Sleepers: What to Look For
- Mattress Trial Periods in Canada: What the Fine Print Says