Quick Answer: Novosbed was discontinued in September 2023, with its replacement Octave Vista priced at about $999 for a queen. Comparable memory foam mattresses at local independent stores start around $599 with in-person testing, saving you a few hundred dollars while letting you verify the dense foam feel before committing to a purchase.
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What Happened to Novosbed
Novosbed was a premium all-foam mattress made by GoodMorning.com, an independent Canadian company based in Edmonton, Alberta. It was positioned as the luxury option in their portfolio: dense memory foam, multiple firmness choices (soft, medium, firm), and a clever Comfort+ adjustment layer that let you fine-tune the feel after purchase. The queen retailed around $999 to $1,399 CAD.
In September 2023, GoodMorning.com discontinued the Novosbed name and replaced it with Octave. The Novosbed website now redirects. The product is gone. If you are reading old reviews from 2022 or 2023 that recommend Novosbed, that recommendation points to a mattress you can no longer buy.
This matters because many review sites have not updated their content. Google searches for "Novosbed review" still return articles that discuss the product in present tense, as if it is available for purchase. It is not. Those reviews are historical documents, not buying guides.
The GoodMorning.com Brand Carousel
GoodMorning.com is one of the few genuinely independent online mattress companies in Canada. They are not owned by Sleep Country or Fairfax Financial. Their Trustpilot rating of 4.9 out of 5 is among the highest in the Canadian mattress industry. We respect them as a competitor.
However, their brand strategy is worth understanding. GoodMorning.com operates multiple mattress brands from the same company:
- Douglas: Their budget-friendly all-foam option ($799 queen)
- Juno: Their entry-level mattress ($499 queen)
- Logan and Cove: Their luxury hybrid ($1,199 queen)
- Octave: The Novosbed replacement, premium foam ($999 queen)
- Brunswick: Another brand in their portfolio
All of these brands share the same parent company, the same Edmonton warehouse, and the same customer service team. They are marketed as separate brands with separate websites, but they are different products from the same manufacturer.
This is not deceptive. It is a common business strategy called a "house of brands." But if you are comparing Douglas to Octave to Juno, you should know you are comparing products from the same company, priced at different tiers for different customer segments.
Octave: The Official Successor
If brand loyalty to GoodMorning.com is important to you, the Octave Vista at approximately $999 CAD for a queen is the direct replacement for Novosbed. Same company, similar all-foam construction, updated materials.
The Octave retains the premium foam approach that made Novosbed popular: multiple comfort layers, dense support base, and a focus on pressure relief for side sleepers. GoodMorning.com's 365-night trial and free returns apply.
However, at $999 for a queen, the Octave sits in a price range where in-store testing becomes especially valuable. At this price, you are choosing a mattress based on trust and reviews rather than physical experience. That trust may be warranted given GoodMorning.com's track record, but it is still a risk that testing in person eliminates.
In-Store Alternatives for Novosbed Fans
If you loved your Novosbed, you likely valued: dense memory foam feel, premium materials, multiple firmness options, and Canadian manufacturing. Here are in-store options that match those qualities.
Novosbed/Octave ($999 Queen) vs Testable Alternatives
| What You Loved About Novosbed | Our Match | Queen Price | Why It Fits |
|---|---|---|---|
| Dense memory foam feel | Gel Comfort Memory Foam | From $599 | Similar slow-contour feel, $400 less |
| Premium comfort layers | Cloud Vapor Copper Gel 14" | From $799 | 14" profile, copper cooling, plush feel |
| Luxury construction | Sofia Copper-Infused Luxury | From $899 | Antimicrobial, premium foam layers |
| Multiple firmness options | Restonic ComfortCare | $875-$1,455 | Dalton (firm) or Albany (plush) |
| Natural materials | Elegant Euro Top Latex | From $799 | Natural latex, bamboo cover |
| Canadian made, best value | Oasis Cool Gel 3-Zone | From $599 | Zoned support, cooling gel, $400 less |
All prices in CAD, March 2026. Every option available to try at Mattress Miracle in Brantford.
The Cloud Vapor Copper Gel 14" is our most frequent recommendation for former Novosbed owners. It offers a similar tall-profile, premium foam construction with copper-infused cooling, and at $799 it costs $200 less than the Octave successor. The 14-inch height provides the substantial feel that Novosbed fans appreciate, and you can test the exact firmness before committing.
When Brands Disappear: We have seen mattress brands come and go over our 37 years in business. Some are discontinued because the company failed. Others, like Novosbed, are retired by healthy companies as part of a brand refresh. Either way, the customer's need does not change: you need a good mattress, regardless of what name is printed on it. The advantage of buying from a store that has been here since 1997 is that we outlast brand cycles. Your warranty, your service relationship, and your ability to get help do not depend on a brand name surviving. They depend on the store surviving, and we have been doing that for nearly four decades.
If Your Novosbed is Aging: Novosbed mattresses from 2020 to 2023 are now three to six years old. If yours is developing body impressions or you are waking up stiff, it may be approaching the end of its functional life. Dense memory foam mattresses typically provide good support for five to eight years with nightly use. Before replacing, try rotating 180 degrees (head to foot) and assess for one to two weeks. If stiffness persists, it is time to shop. And this time, we suggest trying before you buy.
Medical Disclaimer: The information in this article is for educational purposes only and does not constitute medical advice. If you are experiencing chronic pain, sleep disorders, or other health conditions, please consult a qualified healthcare professional. Your family doctor, chiropractor, or physiotherapist can provide guidance specific to your situation.
Frequently Asked Questions
Is Novosbed still available in Canada?
No. GoodMorning.com discontinued the Novosbed brand in September 2023. The website redirects to their other brands. The direct successor is the Octave Vista, available at approximately $999 CAD for a queen through GoodMorning.com. Old review articles that discuss Novosbed in present tense are outdated.
Why was Novosbed discontinued?
GoodMorning.com retired the Novosbed name as part of a brand refresh, replacing it with Octave. The parent company remains operational and profitable (Trustpilot 4.9/5). The discontinuation was a marketing decision, not a business failure. The engineering team and manufacturing facility in Edmonton remain the same.
What replaced Novosbed?
The Octave Vista by GoodMorning.com is the direct successor. Similar all-foam construction with updated materials, priced at approximately $999 CAD for a queen. GoodMorning.com's 365-night trial and free returns apply. It is sold exclusively online through octave.ca.
Is GoodMorning.com independent or owned by Sleep Country?
GoodMorning.com is independently owned and operated from Edmonton, Alberta. They are not part of the Sleep Country / Fairfax Financial portfolio. They also own Douglas, Juno, Logan and Cove, Brunswick, and Octave. This makes them one of the largest independent online mattress companies in Canada.
What is the best memory foam mattress to replace a Novosbed?
For a similar dense memory foam experience you can test in person, the Cloud Vapor Copper Gel 14" at $799 and the Gel Comfort Memory Foam at $599 are our top recommendations. Both are available at Mattress Miracle in Brantford for in-person testing. The Cloud Vapor matches Novosbed's premium positioning at $200 less than the Octave successor.
Shop: Shop The Full Mattress Lineup
Find Your Perfect Mattress at Mattress Miracle
We are a family-owned mattress store in Brantford, helping our community sleep better since 1997. Come try mattresses in person and get honest, no-pressure advice.
441 1/2 West Street, Brantford, Ontario
Call 519-770-0001Sources
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