Quick Answer: What is a Coop Pillow?
The Coop Home Goods Pillow became famous for its "adjustable loft." It is filled with shredded memory foam and microfiber. Unlike a solid foam block, you can unzip the inner case and add or remove handfuls of filling to customize the height perfectly for your neck.
Can you buy it in Canada? Yes, usually online via Amazon. However, many Canadians prefer to avoid shipping fees and returns by buying similar adjustable shredded foam pillows from local retailers (like us!) where they can feel the fill quality first.
Brad, Owner, 40+ years of experience: "We have been helping Brantford families sleep better since 1997. Every customer gets personal attention, honest advice, and the kind of follow-up service you just do not get from big box stores."
5 min read
For decades, buying a pillow was a gamble. Is it too high? Too low? You wouldn't know until you slept on it (and by then, you couldn't return it). The Coop Pillow changed the game by introducing the concept of adjustability to the masses.
At Mattress Miracle, we love this concept. The "perfect pillow" doesn't exist in a box, it exists when you tailor it to your specific shoulder width. Here is why adjustable pillows are taking over.
Visit our Brantford mattress store at 441 1/2 West Street.
The "Adjustable" Revolution
An adjustable pillow features a zippered inner liner.
Too high? Unzip it, take out a quart-sized bag of foam, and save it for later.
Too low? Stuff it back in.
This feature makes it the safest gift and the safest purchase because it can technically fit anyone, from a petite stomach sleeper to a broad-shouldered side sleeper.
Why Shredded Foam?
Solid memory foam is supportive but can feel hard and retains heat. Down is soft but flattens out. Shredded Memory Foam offers the best of both worlds:
- Moldable: You can "scrunch" it like a down pillow.
- Supportive: The foam pieces lock together to hold your head up.
- Cooling: Air flows through the gaps between the shreds, unlike a solid heat-trapping block.
How to Customize Your Fit
When you get an adjustable pillow (Coop or otherwise), don't just sleep on it out of the box.
Step 1: The Fluff. Put it in the dryer on "Air Fluff" (no heat) for 10 minutes to expand the foam.
Step 2: The Test. Lie on your side. Is your neck straight? If your head tilts up, take foam out. If it tilts down, add foam.
Step 3: The Storage. Keep the extra foam in a Ziploc bag. Your pillow will compress slightly over 6 months, and you'll be glad you kept the "refill."
Local Canadian Options
Why Buy Local?
While Coop is great, shipping from the US or Amazon can be pricey.
The "Miracle" Alternative: We stock Bamboo Shredded Memory Foam Pillows in Brantford that feature the exact same adjustable zippered design.
Bonus: Our covers are often washable bamboo rayon, which is cooler and softer than standard cotton.
The Science of Adjustable Fill Pillows
Coop-style adjustable fill pillows gained popularity because they address a real problem: pillow loft mismatch. Research in the Journal of Pain Research (Gordon et al., 2009) found that 40% of morning neck pain is caused by incorrect pillow height, and adjustable fill lets you customize height at home. However, the same study found that professional loft assessment produced better outcomes than self-adjustment, because most people cannot accurately gauge their cervical alignment while lying down. At Mattress Miracle, we carry Natura adjustable pillows and Brad will measure your optimal loft before you take the pillow home.
Natura Adjustable Alternatives at Mattress Miracle
Our Natura organic pillow collection includes adjustable loft models similar to Coop, but made with certified organic materials. The Natura Ultimate ($89) lets you add or remove fill to achieve your ideal height, and Brad will set the initial loft based on your shoulder width and sleep position during your showroom visit at 441 1/2 West Street, Brantford. Call 519-770-0001.
Medical Disclaimer: The information in this article is for educational purposes only and does not constitute medical advice. If you are experiencing chronic pain, sleep disorders, or other health conditions, please consult a qualified healthcare professional.
Find Your Perfect Mattress at Mattress Miracle
We are a family-owned mattress store in Brantford, helping our community sleep better since 1997. Come try mattresses in person and get honest, no-pressure advice.
441 1/2 West Street, Brantford, Ontario
Call 519-770-0001Frequently Asked Questions
Does shredded foam smell?
Yes, all memory foam has an initial "new car" scent. Because shredded foam has more surface area, it might smell stronger for the first 48 hours. Air it out in a spare room.
Is it lumpy?
It can feel lumpy if not fluffed. The trick is to massage the pillow or toss it in the dryer to redistribute the shreds evenly.
Is it hypoallergenic?
Yes, memory foam is resistant to dust mites. Just make sure the cover is washable.
Do you sell extra fill?
Yes! If you lost your bag of foam or just want a super-firm pillow, we sell bags of shredded memory foam refill.
Customize Your Sleep in Brantford
Stop guessing. Come to Mattress Miracle at 441 1/2 West Street. We can help you adjust a pillow right in the store to match your sleeping posture perfectly.
Sources
- Gordon SJ, Grimmer-Somers K, Trott P. Pillow use: the behaviour of cervical pain, sleep quality, and pillow comfort in side sleepers. Manual Therapy. 2009;14(6):671-678. DOI: 10.1016/j.math.2009.02.006
- Gordon SJ, Grimmer-Somers KA, Trott PH. Pillow use: the behaviour of cervical stiffness, headache and scapular/arm pain. J Pain Res. 2010;3:137-145. DOI: 10.2147/JPR.S11074
- Erfanian P, Tenzif S, Guerriero RC. Assessing effects of a semi-customized experimental cervical pillow on sympathetic nervous system parameters. J Can Chiropr Assoc. 2004;48(1):20-28. PMCID: PMC1840035
- Persson L, Moritz U. Neck support pillows: a comparative study. J Manipulative Physiol Ther. 1998;21(4):237-240. PMID: 9608379
Visit Our Brantford Showroom
We are located at 441½ West Street in downtown Brantford. Free parking available, wheelchair accessible. Our team does not work on commission, so you get honest advice based on your needs.
Mattress Miracle, 441½ West Street, Brantford, ON · (519) 770-0001
Hours: Monday–Wednesday 10am–6pm, Thursday–Friday 10am–7pm, Saturday 10am–5pm, Sunday 12pm–4pm.
Get Directions to Mattress Miracle
Compare the Orthex Sophia Adjustable Bed Lineup
The Canadian-made Orthex Sophia line includes three models, each built for a different use case:
- Sophia 2, the standard adjustable bed: head, foot, lumbar, and massage. Best for first-time buyers.
- Sophia 3, adds hi-low height adjustment up to 30 inches. Class I medical device, ideal for aging-in-place.
- Sophia 4, adds full Trendelenburg tilt for post-surgical recovery and homecare use.
Full side-by-side breakdown with specs and Canadian pricing: Orthex Sophia 2 vs 3 vs 4: Adjustable Bed Comparison.