Quick Answer: Hamuq and Novosbed both cost $999 for a queen, but they are entirely different mattresses. Hamuq is a 12-inch hybrid with 1,200+ Canadian-made pocket coils. Novosbed is an 11-inch all-foam with premium densities up to 5.0 lb/ft³ and three firmness options. A systematic literature review in the Journal of Orthopaedics and Traumatology concluded that medium-firm mattresses promote sleep quality and spinal alignment, with both hybrid and high-density foam designs capable of delivering that firmness when properly matched to the sleeper's body type.
- Choose Hamuq if you sleep warm, want pocket coil bounce, or weigh over 200 lbs
- Choose Novosbed if you want firmness choice, premium foam longevity, or prioritize motion isolation
- Try both types in-store because hybrid and memory foam feel fundamentally different
7 min read
Same Price, Opposite Construction
At $999 for a queen, these mattresses represent two fundamentally different philosophies. Hamuq believes the best support comes from steel: 1,200+ individually wrapped, high-carbon, double-tempered Canadian steel pocket coils1 manufactured in Toronto. Novosbed believes the best support comes from premium foam: layers reaching 5.0 lb/ft³ density2, the kind of specification you normally see in mattresses costing $1,500+.
Both approaches have merit. Pocket coils provide responsive support, natural airflow, and long-term structural durability. Premium foam provides deep contouring, excellent motion isolation, and a feel that moulds to your body shape. The question is which approach matches how you sleep.
Cooling vs Foam Density: Pick Your Priority
The National Sleep Foundation3 identifies sleep temperature as a critical factor in sleep quality, recommending a bedroom between roughly 15 and 19 degrees Celsius (60 to 67 Fahrenheit). Hybrid mattresses with open coil chambers consistently outperform all-foam beds in temperature regulation because air circulates between the coils naturally. High-density foam mattresses, despite gel infusions, retain more body heat because foam is an inherent insulator.
On the longevity side, published research on polyurethane foam durability4 shows foam density directly correlates with mattress lifespan. High-density foams at 4.0+ lb/ft³ resist the compression fatigue that causes body impressions, typically delivering 8 to 10 years of service before meaningful degradation. Lower-density foams (under 3.0 lb/ft³) often show significant wear within 3 to 5 years under average use.
If you sleep warm: Hamuq wins. The 8-inch pocket coil chamber provides passive ventilation that no foam mattress can replicate, regardless of how premium the foam is.
If you want maximum longevity from foam: Novosbed wins. At 5.0 lb/ft³, the comfort layer will resist body impressions for years longer than typical foam mattresses. But the Hamuq's steel coils may outlast even premium foam in terms of structural support.
Specifications Compared
| Feature | Hamuq Original Hybrid | Novosbed |
|---|---|---|
| Queen Price | $999 | $999 |
| Height | 12" | 11" |
| Type | Hybrid (pocket coil + foam) | All-foam (memory foam) |
| Firmness Options | 1 (medium, ~6/10) | 3 (Soft, Medium, Firm) |
| Coils | 1,200+ pocket coils | None |
| Foam Density | Not fully published | 3.7-5.0 lb/ft³ (published) |
| Zoned Support | Yes (TRS Adaptive Gel) | No |
| Cooling | Good (coil airflow) | Moderate (foam) |
| Motion Isolation | Very Good | Excellent |
| Trial Period | 120 nights | 120 nights |
| Warranty | 15 years | 15 years |
| Cover | Quilted pillow-top | Tencel fibre, washable |
| Parent Company | Independent (Canadian) | GoodMorning.com (independent) |
The Firmness Factor
Novosbed offers Soft, Medium, and Firm. Hamuq offers one firmness at approximately 6/10. If you know you need a soft or firm mattress, Novosbed is your only option between these two. If medium suits you, both work.
Hamuq compensates for its single firmness with a zoned TRS Adaptive Gel layer that provides varied support across the mattress surface. The hip area is firmer, the shoulder area softer. This gives one firmness level a broader range of suitability than a uniform foam construction would.
Which Lasts Longer?
This is genuinely close. Hamuq's pocket coils should maintain structural support for 7 to 10 years. Novosbed's 5.0 lb/ft³ foam should maintain comfort for 7 to 10 years as well. Both are at the top of their respective construction categories for durability.
The difference is in what degrades first. In a hybrid, the foam comfort layers wear out before the coils. In an all-foam bed, the comfort layers wear out first too, but there are no coils underneath to maintain baseline support. The Hamuq may feel more supportive in its later years even after the foam layers soften, because the coils remain structurally sound.
Our Recommendation
At Mattress Miracle, we respect both of these brands. They represent the best of what $999 can buy in their respective categories. Our recommendation depends entirely on your priorities:
If you sleep warm or weigh over 200 lbs, the Hamuq's pocket coil construction is the better investment. If you have a strong firmness preference and value motion isolation above all else, Novosbed's three firmness options and premium foam construction are hard to beat.
Both are independently owned Canadian companies. Both cost the same. Both are genuinely good mattresses. Come try both construction types in our showroom to see which your body prefers.
Medical Disclaimer: The information in this article is for educational purposes only and does not constitute medical advice. If you are experiencing chronic pain, sleep disorders, or other health conditions, please consult a qualified healthcare professional. Your family doctor, chiropractor, or physiotherapist can provide guidance specific to your situation.
Brad, Owner, 40+ years of experience: "Hamuq and Novosbed at the same price point is a good comparison. Hamuq's 1,200 pocket coils make it the better choice for couples with different weights or combination sleepers who want some bounce. Novosbed's all-foam construction is better for strict side sleepers needing deep pressure relief. Neither is wrong — the decision is about how you actually sleep. We don't carry either, but we can walk customers through the comparison honestly."
Frequently Asked Questions
Which is better for hot sleepers, Hamuq or Novosbed?
Hamuq. The 8-inch pocket coil chamber provides airflow that foam construction cannot replicate. Novosbed uses quality foam with gel-infused layers, but all-foam mattresses inherently retain more heat than hybrids. If sleeping cool is a priority, choose the Hamuq.
Can I choose firmness with the Hamuq?
No. Hamuq offers one firmness level at approximately 6/10 (medium). Novosbed offers three options: Soft, Medium, and Firm. If you need a specific firmness level, Novosbed gives you that control.
Are both brands independently owned?
Yes. Hamuq is an independent Canadian company. Novosbed is made by GoodMorning.com, also an independent Canadian company based in Edmonton. Neither is owned by Sleep Country or any other major retail conglomerate.
Which mattress is better for couples?
Novosbed has slightly better motion isolation since foam absorbs movement more effectively than pocket coils. However, the Hamuq is also very good for motion isolation (4/5 vs Novosbed's 5/5). For most couples, the difference is marginal. Other factors like cooling and firmness preference should drive your decision.
Which has better edge support?
Hamuq. Pocket coils provide better perimeter resistance than foam alone. If you sit on the edge of your bed frequently or sleep near the mattress edge, the Hamuq will feel more stable. Novosbed has standard foam edge performance.
Sources
- Hamuq. Original Hybrid Mattress product specifications. Confirms 1,200+ high-carbon Canadian steel pocket coils manufactured in Toronto.
- Novosbed (GoodMorning.com). Novosbed Memory Foam Mattress specifications. Published foam densities 3.7 to 5.0 lb/ft³.
- National Sleep Foundation. Is Your Bedroom Too Warm? It Could Be Affecting Your Sleep.
- Caggiari G, Talesa GR, Toro G, et al. What type of mattress should be chosen to avoid back pain and improve sleep quality? Review of the literature. Journal of Orthopaedics and Traumatology. 2021;22(1):51.
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We are a family-owned mattress store in Brantford, helping our community sleep better since 1997. Try both construction types side by side and find what suits your body.
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