Quick Answer: Novosbed no longer exists as a brand in Canada. It was rebranded to Octave by parent company GoodMorning.com in September 2023. Octave Vista starts around $999 (queen) and Octave Mirage around $1,199. GoodMorning.com typically honours existing Novosbed warranties; verify current terms before ordering.
In This Guide
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You are looking for a Novosbed discount code, which means you probably found the brand through an old review, a friend's recommendation, or you already own one and want to buy another. Here is the short version: Novosbed does not exist anymore. The mattress was rebranded. The company is still around. And the story of what happened is worth understanding before you spend $1,000 or more on its replacement.
What Happened to Novosbed
Novosbed was one of the original Canadian bed-in-a-box brands. It launched in 2009 out of Edmonton, Alberta, founded by siblings Sam, Andy, and Helenka Prochazka. For about 14 years, it built a reputation for premium memory foam at a reasonable price. The queen sold for $1,399.
In 2019, the parent company rebranded from Novosbed Inc. to GoodMorning.com to reflect its expanding portfolio of mattress brands. Then in September 2023, the Novosbed product line itself was discontinued and replaced by Octave.
The novosbed.com website now redirects to octavesleep.ca. Old Novosbed promo codes no longer work. If you are searching for "Novosbed discount code" or "Novosbed coupon," you are searching for a product that has not been sold in Canada for over two years.
That is not a criticism. Brands evolve. But it matters if you are comparing prices or expecting to find the same mattress at a discount.
Octave: What Replaced Novosbed and What It Costs
Octave is not just Novosbed with a new label. GoodMorning.com upgraded the construction.
| Feature | Novosbed (Discontinued) | Octave Vista | Octave Mirage |
|---|---|---|---|
| Queen Price | $1,399 | $999 | $1,199 |
| Construction | Memory foam layers | Multi-zone foam, copper-infused | Premium foam, PolarMAX cooling |
| Cooling | Standard foam cover | CryoFusion nanofibre cover | PolarMAX phase-change material |
| Support Zones | Uniform | 5-zone ergonomic | 5-zone ergonomic |
| Trial | 120 nights | 365 nights | 365 nights |
| Warranty | 15 years | 20 years | 20 years |
The pricing shift is notable. Novosbed's queen was $1,399. The Octave Vista queen is $999, four hundred dollars less. The Octave Mirage at $1,199 is still cheaper than the old Novosbed. Whether the new models match the original in foam density and longevity is harder to verify from specs alone, but the upgrades in cooling technology and zoned support are genuine improvements on paper.
Finding Octave Discount Codes (What Actually Works)
Since Novosbed codes are dead, here is where to find Octave discounts.
GoodMorning.com Email List
GoodMorning.com runs promotions across all its brands (Douglas, Octave, Logan and Cove, Juno) through a shared email list. Subscribing 2-3 weeks before a major sale event (Black Friday, Boxing Day, Victoria Day) gets you early access to codes. Seasonal discounts on Octave typically range from $100 to $200 off.
Coupon Aggregator Sites
Sites still listing "Novosbed" codes are outdated. Some have updated to show Octave codes. The reliability varies. We checked the top results in March 2026:
Coupon Site Reality Check
- Sleepopolis: Lists a Novosbed page that redirects to Octave coupon content. Affiliate-driven but generally accurate on whether codes are active
- Knoji: Still shows "$100 off Novosbed" with code MI100. This code may redirect to Octave, but verify at checkout before assuming it works
- DontPayFull, BrokeScholar, Tenereteam: Claim 20-70% off Novosbed. These percentages are inflated. No memory foam mattress brand in Canada offers 70% off a current product
The coupon site business model has not changed since the rebrand. They earn affiliate commissions when you click through and buy. The "savings" they display are designed to get clicks, not to represent real discounts.
When Octave Actually Goes on Sale
Like its sister brand Douglas, Octave follows a predictable Canadian sale calendar:
- Black Friday / Cyber Monday: Biggest savings, $150-$200 off or bundled accessories
- Boxing Day / January: Second tier, $100-$150 off
- Spring and summer long weekends: Moderate, $50-$100 off or free pillow bundles
- Flash sales: Email-exclusive, unpredictable, sometimes match Black Friday pricing
Outside these windows, Octave pricing holds steady. A $999 Vista is $999 on a quiet Wednesday. GoodMorning.com does not run perpetual "sales" where the "regular" price is fiction. That restraint is increasingly rare in the online mattress space.
The GoodMorning.com Brand Family
Understanding the parent company helps you shop smarter. GoodMorning.com operates four mattress brands, each at a different price tier.
| Brand | Queen Price | Positioning | Best For |
|---|---|---|---|
| Juno | $649 | Budget entry | First apartments, guest rooms, tight budgets |
| Douglas | $799 | Mid-range | Combination sleepers, everyday use |
| Octave Vista | $999 | Premium foam | Hot sleepers, people who want zoned support |
| Octave Mirage | $1,199 | Premium plus | Maximum cooling, heavier sleepers |
| Logan and Cove | $999 | Luxury hybrid | People who want coils + foam, pillow top feel |
If you originally wanted Novosbed because of its foam quality, the Octave Vista is the closest successor at $400 less. If you were drawn to Novosbed's premium positioning, Logan and Cove at the same $999 price offers a fundamentally different construction with pocket coils instead of all-foam.
One thing all four brands share: GoodMorning.com is not owned by Sleep Country. Sleep Country now controls Endy, Silk and Snow, Casper Canada, Hush, and Bloom. GoodMorning.com operates independently, which means their pricing decisions are not tied to a corporate parent's margin requirements.
Your Existing Novosbed Warranty
If you already own a Novosbed, your warranty is still valid. GoodMorning.com honours all Novosbed warranties. The one change: if you need a warranty replacement, you will receive the most comparable Octave model since the Novosbed is no longer manufactured.
Novosbed Warranty Holders: What to Know
- Your original warranty terms (15 years) remain in effect
- Contact GoodMorning.com directly for warranty claims, not the old Novosbed contact channels
- Replacement mattresses will be Octave models
- Keep your original receipt and order confirmation. These are required for any warranty claim regardless of the brand name change
8 min read
Octave vs Alternatives at the Same Price
At $999 to $1,199 for a queen, Octave competes in a meaningful price range. Here is how it stacks up against different construction types.
Dorothy, Sleep Specialist: "When customers come in and say they had a Novosbed, I know what they liked: dense foam, slow recovery, body contouring. The question is whether they still want that or whether they are ready to try something with coils. At $999, you can go either direction, and the difference in how the mattress feels is significant."
The Octave Vista at $999 is an all-foam mattress with copper-infused memory foam and 5-zone support. No coils. Good motion isolation. The trade-off is edge support (foam edges compress when you sit on them) and airflow (foam traps heat more than coils, though Octave's cooling technology helps).
At a slightly higher price, the Restonic Revive Reflections Euro Top at $1,395 is a completely different animal: 1,200 individually wrapped pocket coils, dual-sided (flippable), reinforced edges, and natural airflow through the coil system. You trade the body-hugging foam feel for responsive support and longer lifespan through flipping. And unlike an online purchase, it arrives via white glove delivery with full setup, positioning, and old mattress removal.
For those who want the best of both, a hybrid mattress combines foam comfort layers over a pocket coil base. We carry hybrids at our Brantford showroom where you can feel the difference between pure foam and coil-supported foam side by side.
A 2021 study in Applied Ergonomics (Radwan et al.) found that mattress type significantly influenced sleep quality and spinal alignment, with medium-firm mattresses producing the best outcomes across body types. The study did not favour foam over coils or vice versa. What mattered was matching firmness to the individual. That is hard to do through a screen, which is why testing in person remains the most reliable method.
Not Ready to Commit to One Construction Type?
If you are torn between all-foam and pocket coil, come test both in our Brantford showroom. We carry foam mattresses, pocket coil mattresses, hybrids, and flippable options. Testing takes 20 minutes. It eliminates the guesswork that makes online mattress shopping a gamble. Our Restonic and Sleep In lines also ship Ontario-wide through carrier delivery, and Sleep In ships Alberta-wide.
Shop This Topic at Mattress Miracle
Budget picks at Mattress Miracle:
Or clearance in our Brantford showroom.
Find Your Perfect Mattress at Mattress Miracle
We are a family-owned mattress store in Brantford, helping our community sleep better since 1997. Come try mattresses in person and get honest, no-pressure advice.
441 1/2 West Street, Brantford, Ontario
Call 519-770-0001Frequently Asked Questions
Can I still buy a Novosbed in Canada?
No. Novosbed was discontinued in September 2023 and replaced by Octave. The novosbed.com website redirects to octavesleep.ca. You cannot purchase the original Novosbed mattress anywhere in Canada from the manufacturer. Used Novosbed mattresses may appear on marketplace sites, but buying a used foam mattress carries hygiene and warranty risks.
Do old Novosbed promo codes work for Octave?
Generally no. Old Novosbed-specific codes like MI100 may not be recognized by the Octave checkout system. GoodMorning.com issues new promo codes for the Octave brand through their email list and during seasonal sales. Subscribe to their list for current codes.
Is Octave better than Novosbed was?
On paper, yes. Octave adds copper-infused memory foam, 5-zone ergonomic support, CryoFusion cooling cover, a longer trial (365 vs 120 nights), and a longer warranty (20 vs 15 years). The base model is also $400 cheaper than the old Novosbed queen. Whether the foam density and overall build quality match the original requires sleeping on it, which is what the 365-night trial is for.
What is the cheapest GoodMorning.com mattress?
Juno at $649 for a queen is the entry point. It uses simpler foam layers than Douglas or Octave. For comparison, our Restonit mattress-in-a-box options start at $275 with free Canada-wide shipping if your budget is tighter.
Should I buy Octave online or test a mattress in person?
That depends on your comfort with risk. Octave offers 365 nights to try it. But returning a queen mattress requires scheduling a pickup, waiting for it to be collected, and then starting over with a new search. Testing mattresses in a showroom takes an afternoon and you leave knowing what you bought. Both approaches work. One just has more friction if the first choice is wrong.
Sources
- Radwan, A., et al. (2021). "Effect of Different Mattress Designs on Promoting Sleep Quality, Pain Reduction, and Spinal Alignment." Applied Ergonomics, 91, 103295.
- Competition Bureau Canada. (2024). "Ordinary Selling Price Provisions and Drip Pricing Amendments." Government of Canada.
- GoodMorning.com. (2023). "Octave Rebrand." novosbed.com/octave-rebrand. Accessed March 2026.
- Octavesleep.ca product specifications and pricing. Accessed March 2026.
- Chen, W., et al. (2022). "An Experimental Study on Anchoring Effect of Consumers' Price Judgment." Frontiers in Psychology, 13, 794135.
Visit Our Brantford Showroom
We are located at 441½ West Street in downtown Brantford. Free parking available. Our team does not work on commission, so you get honest advice based on your needs.
Mattress Miracle - 441½ West Street, Brantford, ON - (519) 770-0001
Hours: Monday-Wednesday 10am-6pm, Thursday-Friday 10am-7pm, Saturday 10am-5pm, Sunday 12pm-4pm.
If you loved your Novosbed and are wondering what comes next, come feel the difference between all-foam and pocket coil construction in person. We will help you find the right firmness and support level without the guesswork of ordering online. Call Talia at (519) 770-0001 to plan your visit.