Quick Answer: Novosbed and Douglas are both Canadian-made, all-foam memory foam mattresses worth serious consideration. Novosbed ($999 queen) offers three firmness options and premium 5 lb/ft³ foam density. Douglas ($799 queen) offers one medium-firm feel with a 365-night trial and a 15-year warranty at a lower entry price. Neither mattress can be tested before you commit to it online, which is the core limitation both brands share. If you are in the Brantford area, Mattress Miracle lets you lie on similar foam mattresses in person before spending a dollar.
In This Guide
- What Both Brands Get Right
- Novosbed: Premium Foam at a Premium Price
- Douglas: Canadian Value With a Long Safety Net
- Head-to-Head: Full Comparison Table
- Who Each Mattress Actually Suits
- The Guessing Game Problem With Online Mattresses
- Restonic ComfortCare: A Coil-Based Alternative
- What Our Team Would Tell You in the Showroom
- FAQs
Reading Time: 13 minutes
What Both Brands Get Right
The Canadian bed-in-a-box market is crowded with brands that manufacture overseas, ship from American warehouses, and slap Canadian-sounding names on their products. Novosbed and Douglas are not those brands. Both are genuinely Canadian-made mattresses with real manufacturing presence in this country, and that matters more than it might seem at first glance.
Novosbed is made by GoodMorning.com, a Toronto-based company that also manufactures Logan & Cove and Brunswick mattresses. They have been in the Canadian market long enough to develop quality control standards that offshore brands rarely match. Douglas mattresses are manufactured in Ontario and Alberta, meaning both brands source and build domestically. That translates to fresher foam at delivery, shorter supply chains, and consumer protection under Canadian consumer law rather than American return policies adapted for Canadian customers.
Both brands also use CertiPUR-US certified foams, which means the materials have been tested for harmful chemical content including formaldehyde, heavy metals, and certain flame retardants. That is a baseline standard, not a premium feature, but it is worth confirming before you buy any foam mattress.
Why Canadian Manufacturing Matters for Ontario Buyers
For Brantford, Hamilton, Cambridge, and Guelph customers, both Novosbed and Douglas ship from within Ontario or Alberta. That means no customs delays, no cross-border warranty complications, and no risk of a US company's policies overriding your rights under the Ontario Consumer Protection Act. When you buy from a Canadian manufacturer, your recourse if something goes wrong is through Canadian channels. That is a meaningful advantage over brands like Emma or Purple that are primarily American or European operations with Canadian storefronts.
Beyond the manufacturing story, both brands have invested in their foam specifications in ways that distinguish them from entry-level options. Neither is simply a low-density budget foam product. They have made deliberate choices about foam type, layer construction, and comfort features. The key question is whether those choices match your specific sleep needs, and that is where the two mattresses diverge significantly.
Memory Foam Density: Why the Numbers Matter
Foam density is measured in pounds per cubic foot (lb/ft³). Budget foam mattresses often use 1.5 to 2.5 lb/ft³ foam, which compresses and loses shape faster. Mid-range foams run between 3 and 4 lb/ft³. Premium foams exceed 4 lb/ft³. Novosbed's comfort layers use 5 lb/ft³ memory foam and support layers range from 3.7 to 5 lb/ft³. Higher density foams conform more precisely to body contours and retain their shape significantly longer, which directly affects how the mattress performs after five or ten years of regular use.1
Novosbed: Premium Foam at a Premium Price
The Novosbed is an 11-inch all-foam mattress built with three layers. The top layer is 2 inches of aerated 5 lb/ft³ memory foam with small perforations to allow airflow, sitting on top of a second layer of 2 inches of standard 5 lb/ft³ memory foam. The base is a 7-inch high-density support foam core. The Tencel cover wraps the whole assembly in a soft, moisture-wicking fabric that helps regulate surface temperature.
At $999 for a queen, Novosbed positions itself as a premium foam mattress, and the foam densities justify that claim to a degree. The 5 lb/ft³ memory foam is denser than what most mattresses at this price point use. Denser foam conforms more closely to your body, provides stronger pressure relief, and tends to last longer before developing body impressions.
| Layer | Thickness | Material | Purpose |
|---|---|---|---|
| Top | 2 inches | Aerated 5 lb memory foam | Pressure relief, airflow |
| Middle | 2 inches | 5 lb memory foam | Deep pressure relief, contouring |
| Base | 7 inches | HD support foam (3.7–5 lb) | Structural support, durability |
| Cover | , | Tencel fabric | Cooling, moisture management |
The standout feature on the Novosbed is the Comfort+ system. If you receive your mattress and find that the firmness level does not suit you, GoodMorning.com will send you a foam topper insert that adjusts the feel. This is a real differentiator. Most online mattresses give you one feel and if it is wrong, you either live with it or go through the return process. Novosbed's adjustment system gives you a second attempt before committing to a return.
The three firmness options (Soft, Medium, and Firm) are a genuine advantage for couples with different sleep preferences or for buyers who already have a good sense of what firmness suits them. Soft is appropriate for side sleepers who need significant hip and shoulder pressure relief. Medium works for back sleepers and side sleepers who prefer less body cradling. Firm suits stomach sleepers and back sleepers who need a more resistant surface to prevent spinal hyperextension.
Where Novosbed falls short is predictable for a dense memory foam product. Edge support is poor. If you sit on the edge of the bed to put on shoes, or if you sleep near the edge, the foam compresses significantly and you lose usable sleeping surface. The mattress also lacks bounce and responsiveness, which matters for combination sleepers who shift positions regularly throughout the night. Memory foam by design cradles and holds, which feels supportive when you are still but creates resistance when you try to roll over.
Novosbed and Heat: Better Than Most Memory Foam
Dense memory foam typically sleeps warmer than other foam types because it conforms closely to the body and limits air movement. Novosbed addresses this partly through the aerated top layer and the Tencel cover. Customer feedback suggests it sleeps cooler than traditional memory foam, though it will still sleep warmer than a latex or hybrid mattress. If you are a hot sleeper, the aeration helps but it is not a complete solution.
The 120-night trial gives you four months to assess the mattress. The 15-year warranty is solid for a foam-only product. GoodMorning.com has been operating long enough in Canada that their warranty support is generally accessible, though like any warranty, the fine print matters. Claims typically require documentation of proper foundation use and evidence that the indentation exceeds the threshold specified in the warranty terms.
Douglas: Canadian Value With a Long Safety Net
The Douglas mattress is a 10-inch all-foam mattress built in Ontario and Alberta. Where Novosbed leads with foam density as its headline spec, Douglas leads with value and trial length. At $799 for a queen, it undercuts Novosbed by $200. The 365-night trial is one of the longest in the Canadian market, and the 15-year warranty matches the best you will find on a Canadian foam mattress at this price point.
The three-layer construction is different in character from Novosbed. The top layer is 2 inches of ecoLight cooling gel foam, which uses open-cell technology to dissipate heat rather than the aerated approach Novosbed uses. The middle layer is 2 inches of Elastex transition foam, a proprietary blend that sits between the soft comfort layer and the firm base, preventing the sharp feel of moving from soft to hard. The base is 6 inches of support foam.
| Layer | Thickness | Material | Purpose |
|---|---|---|---|
| Top | 2 inches | ecoLight cooling gel foam | Heat dissipation, comfort |
| Middle | 2 inches | Elastex transition foam | Pressure distribution, feel transition |
| Base | 6 inches | Support foam | Structural core |
Douglas describes the feel as medium-firm, and that lands around a 6 out of 10 on the standard firmness scale where 10 is firmest. That works well for back sleepers and heavier side sleepers who need resistance as well as cushioning. It is less suited to strict side sleepers who need significant hip and shoulder sink, and it can create pressure issues for stomach sleepers because the hips may sink slightly, pushing the lower back out of alignment.
The Trustpilot score of 4.9 out of 5 based on verified customer reviews is notable. That is a consistently high rating across a large review base, which suggests the product is meeting expectations at the price point. High review scores are not foolproof indicators of quality, but they are useful signals when a brand has enough reviews to be statistically meaningful rather than just a handful of early adopters.
Douglas offers a split king option, which is worth noting. A split king pairs two twin XL mattresses to create a king-sized bed where each side can be independently adjusted for height, particularly useful with adjustable bases. That is a practical feature for couples with different firmness needs who do not want to pay Novosbed's per-mattress price for each side.
What 365 Nights of Trial Actually Means
Sleep researchers note that it takes between three and eight weeks for a person to adjust to a new mattress surface and for the mattress to fully break in from its compressed shipping state.2 A 365-night trial is genuinely long enough to assess whether a mattress works for you across all seasons. Winter sleeping tends to feel different on memory foam than summer sleeping because foam stiffens slightly in cold temperatures. A full year of trial lets you experience both. The 120-night trial on Novosbed covers one to two seasons at best.
The free shipping and no return fees policy on Douglas removes a friction point that makes some online mattress returns more expensive than they appear. Mattresses are large, heavy items. Return shipping, if not covered, can run $100 to $200 for a queen. Douglas absorbing that cost for the full trial period is a meaningful financial protection for the buyer.
Head-to-Head: Full Comparison Table
| Feature | Novosbed | Douglas |
|---|---|---|
| Height | 11 inches | 10 inches |
| Layers | 3 foam layers | 3 foam layers |
| Top layer | 2" aerated 5 lb memory foam | 2" ecoLight cooling gel foam |
| Middle layer | 2" 5 lb memory foam | 2" Elastex transition foam |
| Base layer | 7" HD support foam | 6" support foam |
| Cover | Tencel | Not specified |
| Foam density | 3.7–5 lb/ft³ (premium) | Not published |
| Queen price | $999 | $799 |
| Firmness options | Soft, Medium, Firm | Medium-firm only |
| Trial period | 120 nights | 365 nights |
| Warranty | 15 years | 15 years |
| Certifications | CertiPUR-US | CertiPUR-US |
| Made in Canada | Yes (GoodMorning.com) | Yes (Ontario & Alberta) |
| Firmness adjustment | Yes (Comfort+ insert) | No |
| Edge support | Poor | Average |
| Bounce/responsiveness | Low | Low |
| Motion isolation | Good | Good |
| Sleep temperature | Cooler than average memory foam | Gel-assisted cooling |
| Split king available | No | Yes |
| Return fees | Not specified | None |
| Try in person | No | No |
The table makes the trade-off clear. Novosbed wins on foam quality (published density specs), firmness flexibility, and the Comfort+ adjustment system. Douglas wins on price, trial length, warranty duration, and returns policy. Neither is objectively better. Which one is right depends entirely on what you are optimising for.
Who Each Mattress Actually Suits
Matching a mattress to a sleeper is not about brand loyalty. It is about the physical relationship between your body weight, your dominant sleep position, and the mattress's construction. Here is a plain breakdown of who gets the most from each product.
Novosbed Soft works best for side sleepers under 180 pounds who need deep hip and shoulder pressure relief. The 5 lb foam density means it will conform closely and maintain that shape without bottoming out quickly. It is not ideal for anyone over 200 pounds, as denser memory foam can still bottom out at that weight when the comfort layers are only 4 inches total before reaching the base.
Novosbed Medium suits back sleepers who want body contouring without excessive sinkage, and combination sleepers who switch between back and side. The medium feel provides enough resistance to keep the spine aligned on the back while still offering pressure relief on the shoulder when rolling to the side.
Novosbed Firm is the appropriate choice for stomach sleepers, back sleepers over 200 pounds, and anyone who has previously found memory foam too soft. The firm option limits how deeply the hips sink, which protects lumbar alignment for stomach sleepers who are the most vulnerable to mattress-induced back pain.
Douglas works well for back sleepers, combination sleepers who alternate between back and side, and heavier side sleepers who need a more resistant surface. Its medium-firm feel is a reasonable default that suits a wide range of people without excelling for any specific one. It is particularly well-suited to buyers on a tighter budget who still want a domestically-made product with a meaningful trial period.
From Dorothy, our sleep specialist at Mattress Miracle: "When customers come in asking about online foam mattresses, I always ask two questions first: what position do you spend most of the night in, and do you tend to sleep hot? Those two factors narrow down the choice more than anything else on a spec sheet. Memory foam's main asset is pressure relief. Its main liability is heat retention and lack of responsiveness. If you know you run hot or you move around a lot in your sleep, both Novosbed and Douglas are going to give you some version of that challenge regardless of how well-engineered the cooling features are."
There are groups for whom neither mattress is a strong fit. Stomach sleepers under 150 pounds may find even the Douglas medium-firm allows too much hip sinkage without the resistance they need. Back sleepers over 250 pounds will likely find both mattresses bottom out within a year or two as the foam layers compress under sustained heavier weight. Couples where one partner is significantly heavier than the other may find that the heavier partner compresses the foam to a degree that affects the lighter partner's feel over time.
For anyone with a history of back pain or joint issues, we would strongly recommend against choosing any mattress based solely on online specifications. The relationship between a mattress and chronic pain is individual enough that what works for one person can aggravate another with the same diagnosis. Physical testing is important in that context, and neither Novosbed nor Douglas makes that possible before purchase.
The Guessing Game Problem With Online Mattresses
Both Novosbed and Douglas offer trial periods because they know that choosing a mattress online is inherently a guess. A 120-night or 365-night trial is the industry's answer to the problem of not being able to let customers try the mattress before buying. But trial periods are not a perfect solution, and it is worth understanding why before you commit to either brand.
Returning a mattress is not like returning a jacket. The mattress needs to be picked up or dropped off. It has been on your bed for months. You have to arrange your sleep situation while the return is processed. Most brands request photos or inspections before approving returns. The longer you sleep on a mattress, the more you adapt to it even if it is not optimal, which can make it genuinely harder to decide whether it is the mattress or just the adjustment period causing discomfort.
What You Cannot Know Online
Online reviews describe average experiences, not your specific experience. A mattress that hundreds of reviewers describe as "perfectly supportive" for back sleeping may feel completely wrong for your body weight, spinal curvature, or existing hip issue. The only way to know is to lie on it. Mattress Miracle's showroom at 441½ West Street in Brantford carries foam mattresses you can test in person before committing. Brad, our owner, has been in the mattress business long enough to ask the right questions and point you toward the construction that matches your sleep style. No guessing, no 120-day experiment.
Novosbed's Comfort+ system partially addresses this. Getting a topper insert to adjust firmness after delivery is a meaningful second chance, and it is one of the better solutions the online market has produced. But it still requires you to receive the mattress, sleep on it, recognise that the firmness is wrong, contact the company, wait for the insert, and then reassess. That is weeks of disrupted sleep in the best case.
The 365-night Douglas trial is the most generous in the Canadian market, and the lack of return fees removes a significant deterrent to actually using it. But a trial period is still a reactive tool. You discover the problem after the fact rather than preventing it by testing in person.
For a mattress purchase at $799 or $999, the stakes are high enough that an in-person test is worth driving to. If you are in the Brantford, Hamilton, Cambridge, or Kitchener-Waterloo area, Mattress Miracle offers that option. Our Gel Comfort mattress and Foxglove premium mattress let you assess how foam constructions feel under your own body weight before you spend a dollar. That is not possible with any online-only brand.
Restonic ComfortCare: A Coil-Based Alternative
If you are considering Novosbed or Douglas, it is worth stepping back to ask whether all-foam is actually the right construction for you. Both brands are memory foam mattresses. They share the trade-offs of memory foam: good pressure relief, good motion isolation, limited bounce, limited edge support, and some degree of heat retention. If those trade-offs concern you, a coil-based mattress changes the equation.
The Restonic ComfortCare queen starts at $1,619 and includes a 1,222-coil innerspring core. Coils provide a fundamentally different sleep experience from foam. They offer better edge support, better airflow through the mattress body (rather than just through the surface layers), more bounce and responsiveness for combination sleepers, and typically better performance under heavier body weights because steel coils do not compress the way foam does.
| Feature | Restonic ComfortCare | Novosbed (Medium) | Douglas |
|---|---|---|---|
| Construction | Coil + foam hybrid | All-foam | All-foam |
| Queen price | $1,619 | $999 | $799 |
| Coil count | 1,222 | None | None |
| Edge support | Strong | Poor | Average |
| Bounce | Good | Low | Low |
| Airflow | Excellent (coil core) | Moderate | Moderate |
| Try in person | Yes, at Mattress Miracle | No | No |
| Canadian made | Yes | Yes | Yes |
The Restonic is about $126 more than Novosbed and $326 more than Douglas at the queen size. But it is a mattress you can actually lie on before buying, with a team that can advise you on whether the construction suits your sleep style. For many buyers, that eliminates the guessing game entirely and is worth more than the price difference.
We also carry the Comfort Sleep Bio-Foam Bamboo Coil and Sleep In options for buyers who want foam-forward comfort with coil support underneath. These are mattresses we can physically show you rather than describe abstractly. The difference between reading about motion isolation and experiencing it when you roll over next to a partner is significant, and it is one of the strongest arguments for spending an afternoon in a showroom before buying online.
Protecting your investment with a quality mattress protector extends the life of any mattress significantly. Our Bamboo Plus mattress protector is waterproof and breathable, compatible with both foam and coil mattresses.
What Our Team Would Tell You in the Showroom
If you came into Mattress Miracle and asked about Novosbed versus Douglas, the conversation would go something like this.
We would ask what you weigh, what position you sleep in, whether you sleep with a partner and how different your preferences are, whether you run hot, and whether you have any existing back or joint issues. Those five questions narrow the field considerably and help determine whether all-foam memory foam is even the right construction for your situation.
From Brad, owner of Mattress Miracle: "I have seen customers buy a $999 mattress online, sleep on it for three months, decide it is not right, and go through the whole return process only to end up buying something in a store anyway. The online trial period sounds like a safety net, but the disruption of going through a return and starting over is real. I would rather spend an hour with someone in the showroom matching them to the right mattress than have them go through that cycle twice. The hour is free. The second mattress is not."
For a buyer who specifically wants all-foam memory foam and is committed to buying online, our honest assessment is this: if firmness selection matters to you and you have a higher budget, Novosbed is the stronger foam product based on its density specifications. If value and maximum trial flexibility matter more, Douglas offers more time to decide and a longer warranty with no return fees.
For a buyer who is open to testing in person, neither online brand is going to give you what a showroom visit provides. You can also read our comparison of the Bloom Earth mattress and our Emma mattress review for additional context on how online foam brands compare.
If you have questions before visiting, you can call Talia directly at (519) 770-0001 and she can let you know which mattresses are currently on the floor and which construction types we recommend for your sleep profile. There is no obligation and no commission on our end.
Frequently Asked Questions
Is Novosbed or Douglas better for side sleepers?
For strict side sleepers, Novosbed Soft is likely the better fit. The 5 lb/ft³ memory foam conforms more closely to the hip and shoulder, providing the pressure relief side sleepers need to avoid waking with numbness in their arm or soreness in their hip. Douglas's medium-firm feel offers less sink, which can create pressure points at the shoulder for side sleepers, particularly those under 180 pounds. If you are a heavier side sleeper (over 200 pounds), Douglas's medium-firm may actually provide better support than Novosbed Soft, which could bottom out at that weight.
Can you try Novosbed or Douglas in a store in Ontario?
Novosbed remains online-only, and while GoodMorning.com has begun opening retail locations for its brands in select cities, there is nowhere near Brantford to test either mattress. If you want to test a foam mattress in person before committing, Mattress Miracle at 441½ West Street in Brantford carries foam and hybrid mattresses you can lie on. Call (519) 770-0001 before visiting to confirm current floor models.
Is the Novosbed Comfort+ system actually useful?
The Comfort+ system is one of the more practical solutions in the online mattress industry for the firmness problem. If you receive your Novosbed and find it too soft, GoodMorning.com sends you a foam insert that increases firmness, giving you a second attempt without going through a full return. It is a genuine benefit, but it requires you to recognise that the firmness is wrong, wait for the insert, and then re-evaluate. Some buyers find this helpful. Others would have preferred to choose correctly the first time, which only in-person testing makes possible.
Which has the better warranty: Novosbed or Douglas?
Douglas and Novosbed both carry 15-year warranties. Both warranties cover manufacturing defects and body impressions that exceed a defined threshold (typically 1 to 1.5 inches). Both require proper foundation use to keep the warranty valid. The warranty duration is longer on Douglas, but Novosbed's foam density specifications suggest potentially better long-term durability of the foam itself. Warranty length and actual product durability are related but not identical.
How do Novosbed and Douglas compare to a Restonic mattress from Mattress Miracle?
The main difference is construction type and the ability to test in person. Both Novosbed and Douglas are all-foam mattresses with no coil support layer. The Restonic ComfortCare queen ($1,619) uses a 1,222-coil innerspring core that provides better edge support, better airflow, and more bounce than either all-foam option. It is also the only mattress in this comparison you can test in person at Mattress Miracle before buying, which eliminates the trial-and-return uncertainty entirely. For buyers with back pain, heavier body weight, or who sleep with a partner and value edge support, the coil construction is worth the additional cost.
Sources:
- Jacobson, B.H., et al. (2008). Grouped differences in sleep quality and fatigue for mattress firmness. Applied Ergonomics, 39(6), 803–812.
- Tonetti, L., et al. (2011). Relationship between subjective sleep quality and daytime behaviour in normally-employed people. Psychiatry Research, 186(2–3), 207–213.
- Radwan, A., et al. (2015). Effect of different mattress designs on promoting sleep quality, pain reduction, and spinal alignment. Sleep Health, 1(4), 257–267.
- Caggiari, G., et al. (2021). What type of mattress should be chosen to avoid back pain and improve sleep quality? Journal of Orthopaedics and Traumatology, 22(1), 51.
- Haex, B. (2004). Back and Bed: Ergonomic Aspects of Sleeping. CRC Press. Chapter 4: Biomechanical properties of mattress systems.
Visit Our Brantford Showroom
We are located at 441½ West Street in downtown Brantford. Free parking available, wheelchair accessible. Our team does not work on commission, so you get honest advice based on your needs.
Mattress Miracle, 441½ West Street, Brantford, ON, (519) 770-0001
Hours: Monday–Wednesday 10am–6pm, Thursday–Friday 10am–7pm, Saturday 10am–5pm, Sunday 12pm–4pm.
If you are comparing Novosbed and Douglas and want to feel the difference between all-foam and coil-supported mattresses before deciding, come in and spend twenty minutes on our floor. It will answer questions that no spec sheet can.