Quick Answer: Novosbed costs $999 Queen and is made in Canada by GoodMorning.com , the same company behind Douglas and Logan & Cove. It offers three firmness options (Soft, Medium, Firm), which is genuinely useful. But at $999 for memory foam, the Logan & Cove hybrid ($999, pocketed coils) and Restonic ComfortCare ($1,619, 1,222 coils) offer more for the same or marginally higher price.
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In This Guide
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Novosbed at a Glance
Novosbed is GoodMorning.com’s premium memory foam offering, positioned above Douglas in the same product family. It comes in three firmness levels , Soft, Medium, and Firm , which is one of the few genuine differentiators among Canadian online mattress brands. Most brands offer one firmness and call it “medium-firm.”
The Novosbed Original is $999 for a Queen. 120-night trial, 15-year warranty, made in Canada. The memory foam layers are denser than Douglas and provide a slower, more cradling response , characteristic of traditional memory foam rather than the faster-response poly foam most other Canadian brands use.
Why Firmness Choice Matters
Sleep position and body weight both affect which mattress firmness supports healthy spinal alignment. Back sleepers typically need a firmer surface to maintain lumbar curve; side sleepers need softer cushioning to reduce shoulder and hip pressure; stomach sleepers generally need firm support to prevent lumbar hyperextension (Jacobson et al., 2008). Most online brands offer one “medium-firm” compromise. Novosbed’s three-firmness model is one of the few that acknowledges this difference upfront.
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Novosbed vs Canadian Competitors
Canadian Mattress Comparison , Queen (Feb 2026)
| Brand | Queen Price | Firmness Options | Warranty | Type |
|---|---|---|---|---|
| Novosbed | $999 | Soft / Medium / Firm | 15 years | Memory Foam |
| Douglas Original | $799 | Medium-Firm only | 20 years | Foam |
| Logan & Cove Choice | $999 | Medium-Firm only | 15 years | Hybrid |
| Restonic ComfortCare | $1,125 | Multiple in-store options | In-store | Pocketed Coil |
At $999, Novosbed and Logan & Cove Choice are the same price. Novosbed gives you firmness choice; Logan & Cove gives you a hybrid coil layer. Which matters more depends entirely on your sleep needs.
If you are a side sleeper who wants a soft mattress specifically, Novosbed’s Soft option is one of the few straightforward ways to get it in Canada. If you are a couple or a back sleeper prioritising support, Logan & Cove’s coils win.
The Firmness Choice Advantage
Most bed-in-a-box brands market their single firmness level as universally appropriate. It is not. Body weight, sleep position, and back condition all change what “supportive” means for a given person. Novosbed’s three-firmness model is one of the more honest approaches in the online mattress market.
That said, the best way to know which firmness is right for you is to try several options side by side , which you cannot do with any online-only brand. At Mattress Miracle in Brantford, you can do exactly that across multiple models before spending anything.
Who Novosbed Is and Is Not Right For
Novosbed Works Best For:
Side sleepers who need a soft or medium option and want Canadian-made memory foam with a 15-year warranty. The firmness choice is a genuine advantage for anyone who has been frustrated by one-size-fits-all online brands.
Consider Alternatives If:
You sleep hot (memory foam retains heat), you prefer coil support, you want to try the mattress before buying, or you need a longer trial period (120 nights is shorter than Douglas’s 365 and Logan & Cove’s 365).
Trying Multiple Firmnesses in Brantford
One of the consistent pieces of feedback we hear at Mattress Miracle is that customers were surprised by how different mattress firmnesses feel in person versus how they imagined them online. Medium-firm on a coil mattress and medium-firm on memory foam are genuinely different experiences. Come in and compare before committing $999 to a feeling you can only approximate from a description.
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Find Your Perfect Mattress at Mattress Miracle
We are a family-owned mattress store in Brantford, helping our community sleep better since 1997. Come try mattresses in person and get honest, no-pressure advice.
441 1/2 West Street, Brantford, Ontario
Call 519-770-0001Frequently Asked Questions
Who makes Novosbed?
Novosbed is made by GoodMorning.com, a Canadian company based in Toronto. GoodMorning.com also makes Douglas, Logan & Cove, and Juno. They are independent of Sleep Country Canada, which owns Endy, Silk & Snow, and Casper Canada.
How does Novosbed compare to Douglas?
Both are GoodMorning.com brands. Douglas ($799) is a standard foam mattress with a 365-night trial and 20-year warranty. Novosbed ($999) is a premium memory foam with three firmness options (Soft, Medium, Firm) and a 120-night trial. If firmness customisation matters to you, Novosbed’s three-option selection is a real advantage over Douglas.
Is Novosbed good for side sleepers?
Novosbed’s Soft option is often recommended for side sleepers who need pressure relief at the shoulder and hip. Research on pressure distribution shows memory foam reduces interface pressure at bony prominences better than standard polyurethane foam (Defloor, 2000). However, the Soft option may not provide enough lumbar support for back sleepers.
Does Novosbed sleep hot?
Novosbed uses memory foam, which retains heat more than coil or hybrid constructions. The brand incorporates a breathable cover and ventilated foam layers, but memory foam’s inherent heat-trapping tendency persists. Hot sleepers typically do better with a hybrid mattress that has an airflow-promoting coil layer.
Can I try Novosbed or a similar mattress in Brantford?
Novosbed is online-only and has no showrooms. Mattress Miracle at 441 1/2 West Street, Brantford carries Restonic pocketed coil mattresses you can test in person before buying. Call (519) 770-0001.
Sources
- Jacobson, B.H., Boolani, A., & Smith, D.B. (2008). Changes in back pain, sleep quality, and perceived stress after introduction of new bedding systems. Journal of Chiropractic Medicine, 8(1), 1–8. doi.org/10.1016/j.jcme.2008.09.002
- Defloor, T. (2000). The effect of position and mattress on interface pressure. Applied Nursing Research, 13(1), 2–11. doi.org/10.1016/S0897-1897(00)80013-2
- Gordon, S.J., Grimmer-Somers, K., & Trott, P. (2009). Pillow use: the behaviour of cervical stiffness, headache and scapular/arm pain. Journal of Pain Research, 2, 137–145. doi.org/10.2147/JPR.S6165
- Okamoto-Mizuno, K., & Mizuno, K. (2012). Effects of thermal environment on sleep and circadian rhythm. Journal of Physiological Anthropology, 31(1), 14. doi.org/10.1186/1880-6805-31-14
Visit Our Brantford Showroom
We are located at 441½ West Street in downtown Brantford. Free parking available. Our team does not work on commission, so you get honest advice based on your needs.
Mattress Miracle , 441½ West Street, Brantford, ON · (519) 770-0001
Hours: Monday–Wednesday 10am–6pm, Thursday–Friday 10am–7pm, Saturday 10am–5pm, Sunday 12pm–4pm.