Quick Answer: The Snowdown Newmalden is a Canadian-made medium-firm pocket coil mattress with over 1,000 individually wrapped coils in a 7-zone Euro top design. It features natural soya foam comfort layers and foam-encased edges. At its price point, it delivers pocket coil technology that typically costs $200-$400 more from competing brands.
In This Guide
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If the Snowdown Sentora Ultra Firm is the mattress for people who want to sleep on a rock, the Newmalden is the mattress for everyone else. It is the more versatile option in the Snowdown lineup, designed for the widest range of sleepers while keeping the same Canadian-made quality and honest pricing that defines the brand.
We stock both the Newmalden and the Sentora in our Brantford showroom, and this is the one we recommend more often. Here is the full breakdown of what you get, what you do not, and who should be looking at this mattress.
Newmalden Full Specs and Construction
The Newmalden is a pocket coil mattress made by Snowdown Mattress Inc., a family-owned manufacturer based in Toronto (10 Melford Drive, Scarborough). Unlike the Sentora, which focuses exclusively on ultra-firm support, the Newmalden is built for medium-firm comfort with a more generous comfort layer system.
| Specification | Details |
|---|---|
| Coil Type | Individually wrapped pocket coils, high tempered steel |
| Coil Count (Queen) | 1,000+ individually pocketed coils |
| Zone Configuration | 7-zone targeted support |
| Top Style | Euro Top |
| Quilting | 3/4-inch medium-firm foam with 20oz polyester fibre, tuck-and-jump pattern |
| Comfort Layer | 2-inch natural soya base foam + 1-inch foam support (top and bottom) |
| Edge Support | Surround support foam encasement |
| Additional Support | Heavy-duty fibre pad with lumbar support |
| Cover | Luxury stretchable fabric |
| Firmness | Medium-Firm (6 out of 10) |
| Manufacturer | Snowdown Mattress Inc., Toronto, Canada |
Understanding the 7-Zone Pocket Coil System
Like the Sentora, the Newmalden uses a 7-zone coil layout. But because the Newmalden's coils are designed for medium-firm rather than ultra-firm support, the zoning creates a different sleep experience. The firmer zones in the lumbar and hip areas provide just enough pushback to keep your spine aligned, while the softer zones at the shoulders and feet allow natural contouring.
With over 1,000 pocket coils in the Queen size, each coil operates independently. When one area of the mattress compresses under your hip, the coils around your waist do not get pulled down with it. This is the fundamental advantage of pocket coils over interconnected Bonnell springs, and 1,000+ coils at this price point is genuinely uncommon.
Brad, Owner, 40+ years of experience: "Most customers who come in looking for a mid-range mattress end up on the Newmalden. The coil count is what surprises people. You are getting 1,000+ pocket coils in a mattress that costs less than many online foam beds. I always tell people to lie on it for 10 minutes and then try lying on a comparable foam mattress. The difference in support is obvious."
The Euro Top Difference
The Newmalden uses a Euro top, which is different from a pillow top in an important way. A pillow top is an extra layer of padding sewn on top of the mattress with a visible gap between it and the main mattress body. A Euro top integrates the comfort padding flush with the mattress edges, creating a cleaner profile and better edge-to-edge support.
The practical benefit: when you sit on the edge of a Euro top mattress, it does not compress as dramatically as a pillow top. The foam encasement around the perimeter of the Newmalden reinforces this further, giving you usable sleeping surface right to the edge.
Pocket Coils and Motion Isolation
A biomechanical review published in PeerJ analysed how different mattress support systems affect body mechanics during sleep. Individually wrapped pocket coils compress independently under load, which means pressure applied in one area does not transfer laterally across the mattress. For couples sharing the Newmalden, this translates to less disturbance when one partner changes position during the night. While all-foam mattresses still outperform pocket coils for motion isolation, pocket coil systems with 800+ coils approach foam-level isolation performance.
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Newmalden vs Sentora: Which Snowdown Should You Choose
Since we carry both Snowdown models, this is the most common question we hear in the showroom. Here is an honest side-by-side comparison.
| Feature | Newmalden | Sentora Ultra Firm |
|---|---|---|
| Firmness | Medium-Firm (6/10) | Ultra Firm (8-9/10) |
| Coils (Queen) | 1,000+ | 972 |
| Coil Gauge | High-tempered steel | 13-gauge steel |
| Top Style | Euro Top | Tight Top |
| Comfort Layer | 3+ inches (soya foam + quilted foam + fibre pad) | 2 inches (soya foam only) |
| Edge Support | Foam encasement surround | Standard |
| Best Sleep Position | Back, side, combination | Stomach, back (firm preference) |
| Best Body Weight | 130-230 lbs | 180+ lbs |
| Queen Price | Lower price bracket | $678 |
| Zones | 7-zone | 7-zone |
Choose the Newmalden If:
- You sleep on your side or back (or switch between them during the night)
- You weigh between 130 and 230 lbs
- You want more cushioning without sacrificing support
- You share the bed with a partner
- You are not sure what firmness you prefer (medium-firm suits most people)
Choose the Sentora If:
- You are a committed stomach sleeper
- You weigh over 200 lbs and need maximum support resistance
- You have tried medium-firm mattresses and they feel too soft
- You specifically want an ultra-firm sleeping surface
Not Sure? Test Both
The simplest way to decide is to spend 10 minutes on each mattress in our showroom. Lie in your natural sleep position and notice how your lower back feels after several minutes. The right mattress will feel supportive without creating pressure points. Dorothy, our sleep specialist, can help you assess your alignment on both models.
Who the Newmalden Suits Best
Medium-firm is the most universally comfortable firmness level according to sleep research, but "universally" does not mean "everyone." Here is a specific breakdown of who benefits most from the Newmalden's construction.
Back Sleepers
Back sleepers need a mattress that supports the natural lumbar curve without pushing the hips up or letting them sink. The Newmalden's 7-zone system provides firmer support through the lumbar region while the Euro top comfort layers prevent that rigid, sleeping-on-a-board feeling. For back sleepers between 140 and 220 lbs, this combination hits the right balance.
Side Sleepers
Side sleepers need more pressure relief than back or stomach sleepers because body weight concentrates on the shoulder and hip. The Newmalden's 3+ inches of comfort material (soya foam, quilted foam, and fibre padding) provide enough cushioning for the shoulder to sink slightly while the zoned pocket coils maintain hip and spine alignment.
Mattress Firmness and Sleep Position Research
A systematic review published in Sleep Health analysed controlled trials on mattress design and concluded that medium-firm mattresses are associated with improved sleep quality and reduced back pain across multiple studies. The researchers noted that mattress comfort is partially subjective, but medium-firm surfaces consistently outperformed both soft and firm alternatives for the general population. Notably, the study found that a "custom inflated" or adjustable mattress produced optimal results, suggesting that medium-firm is the best starting point for most sleepers.
Combination Sleepers
If you change positions during the night (back to side, side to back), the Newmalden accommodates movement well. The pocket coils respond independently to each position change, re-conforming within seconds. Unlike memory foam, which can trap you in a position until the foam slowly rebounds, pocket coils provide immediate responsiveness.
Couples
Two people sharing the Newmalden benefit from the 1,000+ independent pocket coils. When one partner rolls over or gets up to use the washroom, the coils on the other side of the mattress do not move. This is not theoretical. Customers consistently report better sleep when switching from an interconnected coil mattress to the Newmalden's pocket coil system.
Dorothy, Sleep Specialist: "When couples come in, I have one partner lie on the mattress first and then ask the other to sit down firmly on their side. On a Bonnell coil mattress, the lying partner feels every movement. On the Newmalden, they barely notice. That demonstration sells itself."
Budget-Conscious Shoppers
The Newmalden is positioned as Snowdown's value-oriented pocket coil mattress. It delivers 1,000+ coils, 7-zone support, Euro top comfort, and foam-encased edges at a price that undercuts most comparable mattresses by $200-$400. If you want pocket coil technology without paying premium prices, the Newmalden is one of the strongest options in the Canadian market.
The Euro Top and Comfort Layer Breakdown
The comfort system on the Newmalden is more complex than the Sentora's single 2-inch foam layer. Here is what sits between you and the pocket coils.
Layer by Layer (Top to Bottom)
Newmalden Comfort Stack
- Luxury stretchable fabric cover: The top surface stretches with your body rather than pulling tight, reducing surface tension against pressure points
- Quilted layer (3/4-inch medium-firm foam + 20oz polyester fibre): The tuck-and-jump quilting pattern creates a consistent surface feel without lumps or uneven areas. The poly fibre adds initial softness
- 1-inch foam support (top): Transition layer between the quilted surface and the base foam
- 2-inch natural soya base foam: The primary comfort layer. Soya foam has a more open cell structure than traditional polyurethane, allowing better airflow and heat dissipation
- Heavy-duty fibre pad with lumbar support: Additional support pad that reinforces the lumbar zone before the pocket coils
- 7-zone pocket coil system (1,000+ coils): The support core
- 1-inch foam support (bottom): Base layer beneath the coils for foundation stability
- Surround support foam encasement: Perimeter foam that reinforces edges
Why Soya Foam Matters
Soya-based foam replaces a portion of the petroleum products used in traditional polyurethane foam. The practical benefits include:
- Better airflow: The more open cell structure allows air to circulate through the foam rather than trapping heat
- Less off-gassing: Reduced petroleum content means less chemical smell when you first unbox the mattress
- Comparable durability: Soya foams maintain their density and support characteristics for the same lifespan as traditional foams
- Faster response: Unlike memory foam that slowly moulds and slowly rebounds, soya foam responds more quickly to position changes
What Sleeping on the Newmalden Feels Like
Specs are useful, but you sleep on a feeling, not a specification sheet. Here is what to expect night by night.
Night One
The Euro top provides an immediate impression of comfortable cushioning. You will notice a gentle cradling at the shoulders and a supportive pushback at the hips. If you are coming from an old mattress, the most noticeable difference will be the uniformity of the surface. No lumps, no valleys, no springs poking through.
Week One
The comfort layers begin conforming to your primary sleep position. The soya foam develops subtle contours that were not present on day one. The medium-firm feel may initially seem firmer than expected if you are used to a pillow-top or plush mattress. By day 5-7, most people report the firmness feels "just right."
Month One
By 30 days, the Newmalden hits its stride. The comfort layers are fully broken in, the pocket coils have adapted to your weight distribution, and the Euro top has settled into its long-term shape. This is when you will have a reliable sense of whether the firmness is correct for your body.
Local Climate and Mattress Feel
Ontario's seasonal temperature swings affect how a mattress feels. In the dry winter months when homes are heated, foam comfort layers can feel slightly firmer because cold temperatures increase foam density. In summer humidity, the same foam feels slightly softer. The Newmalden's soya foam is less temperature-sensitive than memory foam, but you may still notice a subtle seasonal difference. A mattress protector helps maintain consistent feel year-round.
Durability and Long-Term Value
The Newmalden is built for daily use over 8-10 years. Here is what supports that lifespan estimate.
High-Tempered Steel Coils
High-tempered coils are heat-treated during manufacturing to increase their resilience. This process hardens the steel so it returns to its original shape after thousands of compression cycles. For a pocket coil mattress, coil tempering is one of the best indicators of long-term durability.
Foam Encasement
The surround support foam encasement serves two purposes: it provides usable edge support for sitting and sleeping near the perimeter, and it prevents the pocket coils from shifting outward over time. Without encasement, pocket coils can gradually migrate toward the edges, creating a softer centre and firmer perimeter. The encasement keeps everything in place.
New Mattress and Sleep Quality Improvement
A study published in the Journal of Chiropractic Medicine tracked 62 subjects who switched from personal mattresses (average age 9.5 years) to new medium-firm bedding systems. Over 28 days, subjects reported statistically significant improvements in sleep quality, sleep efficiency, and reductions in back pain, shoulder stiffness, and perceived stress. The improvements became more pronounced over time, suggesting cumulative benefits from proper support. For anyone sleeping on a mattress older than 7-8 years, the research strongly supports replacement.
Care Tips for Maximum Lifespan
- Use a mattress protector: A waterproof protector prevents moisture from degrading the soya foam. This is the single most impactful thing you can do to extend mattress life
- Rotate every 3-4 months: Turn the mattress 180 degrees (head to foot) to distribute compression wear evenly
- Use a proper foundation: A bed frame with slats no more than 3 inches apart, or a solid platform base
- Avoid jumping: If children use the mattress, discourage jumping. Impact loads stress pocket coil fabric pockets more than gradual body weight
Newmalden vs Online Canadian Mattresses
The Newmalden competes directly with the online foam and hybrid mattresses that dominate Canadian marketing. Here is how it stacks up on specifications.
| Feature | Snowdown Newmalden | Douglas Original | Endy | Silk and Snow Hybrid |
|---|---|---|---|---|
| Type | Pocket Coil Euro Top | All Foam | All Foam | Hybrid (Coils + Foam) |
| Coils (Queen) | 1,000+ | 0 | 0 | ~800 |
| Firmness | Medium-Firm (6/10) | Medium-Firm (6.5/10) | Medium-Firm (6.5/10) | Medium (5.5/10) |
| Queen Price | Value-priced | $799 | $895 | $849 |
| Made in Canada | Yes (Toronto) | Yes | Yes | Yes |
| Trial Period | In-store test | 365 nights | 365 nights | 365 nights |
| Edge Support | Foam encasement | Minimal | Minimal | Moderate |
| Motion Isolation | Very Good | Excellent | Excellent | Good |
Where the Newmalden Wins
Coil count: Over 1,000 pocket coils versus zero in all-foam competitors. This means better airflow (coils create natural ventilation channels), stronger edge support, and a more responsive feel when changing sleep positions.
Edge support: Foam-encased pocket coil mattresses outperform all-foam mattresses for edge support. If you sit on the edge of your bed to put on shoes, or if you sleep near the edge, the Newmalden maintains its support where foam mattresses compress and slope.
Price per coil: 1,000+ pocket coils at the Newmalden's price point is exceptional value. Online hybrids with comparable coil counts typically cost $849-$1,200.
Where Online Brands Win
Sleep trials: The biggest advantage of online mattresses is the 100-365 night sleep trial. You can sleep on it in your own home and return it if unsatisfied. The Newmalden requires an in-store test before purchase.
Convenience: Online mattresses ship to your door in a compressed box. The Newmalden requires either an in-store pickup or delivery from a retailer.
Motion isolation: Pure foam mattresses still edge out pocket coils for motion transfer reduction, though the Newmalden's 1,000+ independent coils perform very well.
Our Honest Assessment
- If you prioritize testing before buying and want pocket coil support at a low price, the Newmalden is the stronger choice
- If you cannot visit a showroom and want risk-free online purchasing, the Douglas or Endy offer generous trial periods
- If budget is the primary concern and you want maximum coils per dollar, the Newmalden wins
- If motion isolation is critical (light sleeper with a restless partner), an all-foam mattress edges ahead
Honest Limitations
Every mattress has trade-offs. Here is where the Newmalden falls short.
No Home Sleep Trial
This is the Newmalden's biggest competitive disadvantage. Online brands offer 100-365 nights to test at home. The Newmalden requires you to make your decision based on a showroom test. While we always encourage spending at least 10-15 minutes on the mattress in your natural sleep positions, a showroom test cannot fully replicate 8 hours of sleep.
Limited Size Availability
Unlike major brands that stock every size at every retailer, the Newmalden's availability depends on which retailer you visit. Call ahead to confirm your preferred size is in stock.
Less Brand Recognition
Snowdown does not have the marketing budget of Sealy, Serta, or the online-only brands that spend millions on digital advertising. If you value brand familiarity and easily accessible customer reviews, you will find fewer online reviews for the Newmalden than for Douglas or Endy.
Not for Ultra-Firm Seekers
If you want a genuinely firm mattress, the Newmalden will feel too soft. Its medium-firm rating (6/10) provides balanced support, not the rigid surface that stomach sleepers and heavier individuals may need. For that, look at the Snowdown Sentora Ultra Firm instead.
Try Before You Buy in Brantford
Visit our showroom at 441 1/2 West Street to test the Newmalden alongside the Sentora and our Restonic options. Comparing different mattresses back-to-back is the most reliable way to find your preferred firmness. We serve customers from Brantford, Paris, St. George, Hamilton, Kitchener-Waterloo, Guelph, and the Greater Toronto Area. Call Brad at (519) 770-0001 to confirm stock before driving in.
Who Should Look Elsewhere
Being honest about who should not buy a mattress is more useful than convincing everyone to buy it.
- People over 250 lbs: While the Newmalden supports up to about 230 lbs well, heavier individuals may compress through the comfort layers too quickly, reducing the effective support. Consider the Sentora or our Restonic ComfortCare with 1,222 coils for heavier body types
- Exclusive stomach sleepers: The Euro top allows slight hip sinking that can cause lower back strain for dedicated stomach sleepers. The Sentora's ultra-firm surface is the better choice
- Those who need a long trial period: If you cannot test in person and need the security of a 100+ night home trial, an online brand with a generous return policy may be the safer purchase
- Hot sleepers who need maximum cooling: While the soya foam breathes better than memory foam, the Euro top quilting adds layers that retain some warmth. If you sleep very hot, consider a mattress with gel-infused foam or a coil-on-coil design
Shop: Pocket Coil Mattresses at Mattress Miracle
Shop This Topic at Mattress Miracle
Popular picks at Mattress Miracle:
- Restonic ComfortCare Dalton & Albany pocketed-coil mattress
- Whitney double-sided mattress
- Somnia 3.0 posture support pillow
Or explore the full mattress range in our Brantford showroom.
Find Your Perfect Mattress at Mattress Miracle
We are a family-owned mattress store in Brantford, helping our community sleep better since 1997. Come try mattresses in person and get honest, no-pressure advice.
441 1/2 West Street, Brantford, Ontario
Call 519-770-0001Frequently Asked Questions
How many coils does the Snowdown Newmalden have?
The Newmalden has over 1,000 individually wrapped pocket coils in the Queen size, arranged in a 7-zone configuration. Each coil compresses independently, which provides targeted support and reduces motion transfer between sleep partners. This coil count is comparable to mattresses priced $200-$400 higher from competing brands.
Is the Newmalden good for side sleepers?
Yes, the Newmalden is a good choice for side sleepers. The Euro top construction provides 3+ inches of comfort material (soya foam, quilted foam, and fibre padding) that allows the shoulder and hip to sink slightly for pressure relief while the zoned pocket coils maintain spinal alignment. Side sleepers between 130 and 220 lbs will find the medium-firm feel (6/10) comfortable.
What is the difference between the Newmalden and the Sentora?
The Newmalden is medium-firm (6/10) with a Euro top and 1,000+ coils, suited for back, side, and combination sleepers. The Sentora is ultra-firm (8-9/10) with a tight top and 972 coils in 13-gauge steel, suited for stomach sleepers and heavier individuals. The Newmalden has more comfort padding and softer support; the Sentora has minimal cushioning and maximum firmness.
Where can I buy the Snowdown Newmalden in Ontario?
The Newmalden is available at Mattress Miracle, 441 1/2 West Street, Brantford, Ontario. You can test it alongside other Snowdown and Restonic models in our showroom. Call Brad at (519) 770-0001 to check specific size availability before visiting. We deliver across Southern Ontario including Hamilton, Kitchener-Waterloo, Guelph, Cambridge, and the Greater Toronto Area.
How long will the Snowdown Newmalden last?
With proper care (mattress protector, regular rotation, appropriate foundation), the Newmalden should last 8-10 years. The high-tempered pocket coils resist metal fatigue, and the foam encasement prevents coil migration. Factors that shorten lifespan include sleeping without a protector (moisture degrades foam), using an inadequate foundation, and body weight over 230 lbs (greater compression per sleep cycle).
Sources
- Radwan, A., et al. (2015). Effect of different mattress designs on promoting sleep quality, pain reduction, and spinal alignment in adults with or without back pain; systematic review of controlled trials. Sleep Health, 1(4), 257-267. pubmed.ncbi.nlm.nih.gov/29073401
- Esquirol Caussa, J., et al. (2017). Sleeping mattress determinants and evaluation: a biomechanical review and critique. PeerJ, 6, e6364. pmc.ncbi.nlm.nih.gov/articles/PMC6348954
- Jacobson, B.H., et al. (2009). Changes in back pain, sleep quality, and perceived stress after introduction of new bedding systems. Journal of Chiropractic Medicine, 8(1), 1-8. pmc.ncbi.nlm.nih.gov/articles/PMC2697581
- Kovacs, F.M., et al. (2003). Effect of firmness of mattress on chronic non-specific low-back pain: randomised, double-blind, controlled, multicentre trial. The Lancet, 362(9396), 1599-1604. pubmed.ncbi.nlm.nih.gov/14630439
- Jacobson, B.H., et al. (2008). Grouped comparisons of sleep quality for new and personal bedding systems. Applied Ergonomics, 39(2), 247-254. pubmed.ncbi.nlm.nih.gov/17597575
- Defloor, T. (2000). The effect of position and mattress on interface pressure. Applied Nursing Research, 13(1), 2-11. pubmed.ncbi.nlm.nih.gov/10701276
Visit Our Brantford Showroom
Mattress Miracle
441 1/2 West Street, Brantford
Phone: (519) 770-0001
Hours: Mon-Wed 10-6, Thu-Fri 10-7, Sat 10-5, Sun 12-4
Ready to feel the difference 1,000+ pocket coils make? Visit us to test the Newmalden alongside the Sentora and our full Restonic lineup. We have been helping families find the right mattress since 1997.
Visit Our Brantford Showroom
We are located at 441½ West Street in downtown Brantford. Free parking available. Our team does not work on commission, so you get honest advice based on your needs.
Mattress Miracle , 441½ West Street, Brantford, ON · (519) 770-0001
Hours: Monday–Wednesday 10am–6pm, Thursday–Friday 10am–7pm, Saturday 10am–5pm, Sunday 12pm–4pm.