Quick Answer: Snowdown is a Scarborough factory selling queen mattresses from $275 to $789. Endy is a bed-in-a-box brand with queens from $895 to $1,295 and a 365-night trial. Snowdown wins on price, variety (37 models), and customization. Endy wins on trial policy, CertiPUR-US certification, online convenience, and a hybrid coil option.
In This Guide
Reading Time: 9 minutes
Brand Backgrounds
Snowdown and Endy represent opposite ends of how mattresses get made and sold in Canada.
Snowdown Mattress Factory
Family-owned factory at 10 Melford Drive #12, Scarborough, Ontario. Builds spring, foam, pocket coil, and hybrid mattresses on-site. 37 models ranging from a $99 basic foam to a $789 Royal Series 1. Customers can visit the showroom and watch their mattress being built. Hours: Monday to Friday, 8 AM to 6 PM. Closed weekends.
Endy
Canadian bed-in-a-box brand, now owned by Sleep Country Canada since 2018. Made in Canada with CertiPUR-US certified foam. Offers 2 main mattresses: the all-foam Endy (from $895 queen) and the Endy Hybrid with pocketed coils (pricing varies). Sold exclusively online with free shipping across Canada. 365-night sleep trial. 4.8/5 average rating from tens of thousands of reviews.
Price Comparison
| Model | Brand | Queen Price | Type |
|---|---|---|---|
| Perfect Sleep | Snowdown | ~$375 | Innerspring |
| Orthopedic Spine Care | Snowdown | $635 | Innerspring, 13" |
| Chiro-Pedic Supreme | Snowdown | $799 | Foam core, 12", flippable |
| Endy Original (Medium-Firm) | Endy | $895 | All-foam, 10" |
| Endy Original (Plush) | Endy | $1,095 | All-foam, 10" |
| Endy Hybrid | Endy | ~$1,195 | Hybrid (foam + pocketed coils), 12" |
Snowdown's most expensive queen ($789 Royal Series 1) costs less than Endy's cheapest queen ($895). The price gap is substantial, about $100 to $500 depending on which models you compare. That said, Endy's price includes free shipping anywhere in Canada, a 365-night trial, and a 15-year warranty (with registration; 10 years otherwise). Snowdown's pricing does not publicly include comparable policies.
Construction Compared
Endy Original (10")
Endy Original Construction
- Layer 1: 2" Endy Comfort Foam (open-cell, gel-infused for cooling)
- Layer 2: 3" transition polyfoam (responsive pressure relief, motion isolation)
- Layer 3: 5" high-density base foam (foundational support)
- Cover: Breathable knit fabric
- Firmness: Medium-firm (6/10), also available in Firm and Plush
- Certification: CertiPUR-US
Endy Hybrid (12")
- Endy Comfort Foam top layer (gel-infused)
- Pocketed coil core for support and airflow
- Available in medium-firm and plush (13")
- CertiPUR-US certified foams
Snowdown Chiro-Pedic Supreme (12", $799 Queen)
- 7" HD36 foam core
- 2" medium-firm foam on both sides (flippable)
- 3/4" quilted foam with 20 oz poly
- Euro top construction, luxury stretchable fabric
- Flippable dual-sided design
Snowdown Orthopedic Spine Care (13", $635 Queen)
- Innerspring core (416 Bonnell coils, 13-gauge)
- 2" natural soya-based foam
- 1" blue high-density bio foam
- 2" medium-firm foam comfort layer
- Integrated lumbar support
Key Differences
| Feature | Snowdown | Endy |
|---|---|---|
| Construction variety | Innerspring, foam, pocket coil, hybrid (37 models) | All-foam or hybrid (2 models) |
| Cooling technology | Basic (no gel infusion or phase-change) | Gel-infused open-cell foam |
| Firmness options | Medium-firm across most models | Medium-firm, Firm, or Plush |
| Flippable options | Yes (Supreme, Comfort Flip) | No (all one-sided) |
| Coil options | Bonnell coils (connected) and pocket coils | Pocketed coils (Hybrid model only) |
| CertiPUR-US | Not publicly listed | Yes |
| Customization | Yes (made-to-order at factory) | No (choose from available models) |
| Motion isolation | Limited (Bonnell coils transfer motion) | Good (foam) to excellent (Hybrid pocketed coils) |
Dorothy, Sleep Specialist: "Endy built their reputation on one mattress done well. Snowdown takes the opposite approach with dozens of options. Neither is wrong. If you know exactly what you want, Snowdown's variety and customization let you get it. If you want a well-reviewed, reliable choice with a year to test it, Endy keeps things simple."
8 min read
Buying Experience
Buying Snowdown
Best case: You drive to the Scarborough factory, test multiple mattresses, discuss customization with the builders, and watch your mattress being made. You leave with a mattress that was built specifically for you.
Realistic case: The factory is open Monday to Friday, 8 AM to 6 PM only. No weekends. If you work standard hours, visiting requires taking time off. If you live outside the GTA (like in Brantford, about 90 minutes away), it is a half-day commitment. Online purchasing through Selacy.ca is available but loses the factory-direct experience.
Buying Endy
Best case: You order online in 10 minutes, it arrives in 3 to 7 business days compressed in a box, and you have a full year to decide if you like it. If not, Endy picks it up for free.
Realistic case: You are buying a mattress you have never touched based on reviews and specifications. The 365-night trial mitigates this risk, but some people find the uncertainty uncomfortable. There is no physical showroom to test Endy mattresses (though Sleep Country stores may carry some related products).
For Brantford Shoppers
Neither brand has a showroom in Brantford. If you want to test a Canadian-made mattress in person before committing, Mattress Miracle at 441 1/2 West Street is open seven days a week. We carry Restonic and Sleep In mattresses with pocket coil construction you can try in our showroom. Call (519) 770-0001 to check current stock.
Trial Period and Warranty
| Policy | Snowdown | Endy |
|---|---|---|
| Sleep trial | Not publicly listed | 365 nights |
| Warranty | Not publicly listed | 10 years (extendable to 15) |
| Free returns | Not publicly listed | Yes (within trial) |
| Free shipping | Varies by retailer | Yes (all provinces) |
| Try before buying | Yes (factory showroom) | No |
Endy's 365-night trial is one of the longest in the Canadian mattress market. Research published in Sleep Health suggests most sleepers need 2 to 4 weeks to adjust to a new mattress and accurately assess comfort. Endy gives you about 50 times that adjustment period.
Snowdown's factory showroom provides a different kind of assurance: you can physically test every model before buying. But as we noted in our full Snowdown review, 15 minutes in a showroom is not the same as 30 nights in your own bed.
Brad, Owner since 1987: "A year-long trial and a 15-year warranty (with registration) tell you something about how confident a brand is in their product. Endy clearly stands behind what they sell. That does not mean a brand without a published trial is selling a bad product. It just means you need to do more research before buying, or test it in person if you can."
Who Wins What
Snowdown Wins On:
- Price: Queen mattresses from $275 vs Endy's $895 starting price
- Variety: 37 models vs Endy's 2
- Customization: Made-to-order at the factory vs fixed configurations
- Flippable options: Multiple dual-sided models vs none
- Construction variety: Innerspring, pocket coil, foam, hybrid vs all-foam or one hybrid
- In-person testing: Factory showroom vs no showroom
Endy Wins On:
- Trial period: 365 nights vs no published trial
- Warranty: 15 years (with registration, 10 years otherwise) vs not published
- Certification: CertiPUR-US certified vs not published
- Convenience: Online ordering, free shipping anywhere in Canada
- Cooling technology: Gel-infused open-cell foam vs standard foam
- Firmness options: Medium-firm, Firm, and Plush vs mostly medium-firm
- Reviews and reputation: 4.8/5 from thousands of reviews vs minimal online reviews
- Motion isolation: Superior foam and pocketed coil options
The Honest Assessment
If your budget is under $700 for a queen, Snowdown is your only option between these two brands. At that price point, Endy simply does not compete.
If your budget is $800 to $1,300, the comparison gets interesting. Endy offers a known quantity (well-reviewed, certified, year-long trial) at a higher price. Snowdown offers potentially more mattress for the money (thicker profiles, more construction options) but with less consumer protection.
If motion isolation matters (couples, light sleepers), Endy's all-foam Original or Hybrid will outperform Snowdown's Bonnell coil models. Snowdown's pocket coil models (Newmalden, Evelyn, Linda) would be more competitive here, though at lower price points than Endy.
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Find Your Perfect Mattress at Mattress Miracle
We are a family-owned mattress store in Brantford, helping our community sleep better since 1987. Come try mattresses in person and get honest, no-pressure advice.
441 1/2 West Street, Brantford, Ontario
Call 519-770-0001Frequently Asked Questions
Is Endy owned by Sleep Country?
Yes. Sleep Country Canada acquired Endy in 2018. Endy continues to operate as a distinct brand with its own product line, website, and customer service. The mattresses are still designed and made in Canada. The acquisition means Endy has the backing of Canada's largest mattress retailer, which some view as a stability advantage and others view with skepticism about independence.
Can I get a Snowdown mattress with the same cooling as Endy?
Snowdown's Adjusta-Pedic Cool Gel Memory Foam (9", $395 single) uses gel-infused memory foam, which provides some cooling. However, Endy's open-cell gel foam with cooling technology is generally more advanced. If cooling is a top priority, Endy's construction is better suited to hot sleepers.
Which is better for back pain, Snowdown or Endy?
Both offer medium-firm options, which clinical research in The Lancet associates with reduced back pain. Snowdown's Orthopedic line is specifically designed for back support with innerspring cores and lumbar features. Endy's foam construction provides contouring pressure relief. The best choice depends on whether you prefer the responsive feel of coils or the conforming feel of foam. Testing in person is ideal.
Does Snowdown ship across Canada like Endy?
Snowdown's reach is more limited. Their factory showroom is in Scarborough, Ontario. The online retailer Selacy.ca ships Snowdown products across Ontario and potentially wider. Endy offers free shipping to all Canadian provinces from coast to coast. If you live outside Ontario, Endy is significantly more accessible.
Are Snowdown mattresses as durable as Endy?
Snowdown's flippable models (like the Orthopedic Supreme) may last longer than Endy's one-sided designs because you can distribute wear across both surfaces. However, Endy backs their durability claim with a 15-year warranty (with registration; 10 years otherwise). Without published warranty details from Snowdown, this comparison is difficult to make objectively based on available information.
Visit Our Brantford Showroom
We are located at 441½ West Street in downtown Brantford. Free parking available. Our team does not work on commission, so you get honest advice based on your needs.
Mattress Miracle , 441½ West Street, Brantford, ON · (519) 770-0001
Hours: Monday–Wednesday 10am–6pm, Thursday–Friday 10am–7pm, Saturday 10am–5pm, Sunday 12pm–4pm.