Quick Answer: Canada's tariff remissions on US steel and aluminum expire July 1, 2026, and the CUSMA trade review begins the same month. Canadian-made mattresses are not affected, but American imports like Tempur-Pedic could see 15 to 25 percent price increases depending on trade negotiations.
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In This Guide
What Is Happening in July 2026
If you have been following the Canada-US trade situation (and it has been hard to avoid), you know the landscape has shifted several times since early 2025. Here is where things stand as of March 2026, and why July is the month to watch.
Three things are converging at once:
- Canada's tariff remissions expire July 1, 2026. Since the trade war escalated in March 2025, Canada has maintained retaliatory 25 percent tariffs on US steel, aluminum, and automobiles. Temporary relief (called remissions) was granted for certain industries, but those remissions expire on July 1. After that date, Canadian businesses importing US steel and aluminum will pay the full tariff with no exemptions.
- The CUSMA review begins July 1, 2026. The Canada-United States-Mexico Agreement (what used to be NAFTA) faces its first mandatory review under Article 34.7. All three countries will decide whether to extend the agreement to 2036 or let it expire. If negotiations go poorly, tariffs on goods that are currently exempt could come into play.
- The US Section 122 surcharge reaches its 150-day limit. After the Supreme Court struck down the original IEEPA tariffs in February 2026, President Trump imposed a temporary 10 percent global surcharge under Section 122 of the Trade Act. This authority expires around late June 2026 unless Congress extends it. What replaces it is anyone's guess.
In plain language: July 2026 is when several layers of temporary trade measures either expire, get reviewed, or get replaced. And if you are shopping for a mattress, that matters.
The Trade War Timeline (Quick Version)
March 2025: US imposes 25% tariff on Canadian goods. Canada retaliates with 25% tariffs on $44 billion in US products.
September 2025: Canada removes most retaliatory tariffs on consumer goods, keeps steel/aluminum/auto tariffs.
February 2026: US Supreme Court strikes down the original IEEPA tariffs in a 6-3 decision. Trump pivots to a 10% global surcharge under Section 122, with CUSMA-compliant goods exempt.
July 2026: Canadian remissions expire. CUSMA review begins. Section 122 authority hits its legal limit.
How Tariffs Affect Mattress Prices in Canada
Not every mattress sold in Canada is affected by tariffs. The impact depends entirely on where the mattress is manufactured and where its materials come from.
Here is how it works. A mattress made in the United States and shipped to a Canadian retailer is an import. If that import faces a tariff (say, 10 to 25 percent at the border), the manufacturer or distributor absorbs some of that cost, but eventually, it gets passed to you. Industry analysts estimate that a 25 percent tariff on an American-made mattress could increase the retail price by 15 to 25 percent once it reaches the showroom floor.
On a $2,000 queen mattress, that is $300 to $500 more. On a premium $3,500 model, you could be looking at $500 to $875 in added cost.
The steel tariffs matter too. Mattress coil systems rely on steel, and with Canada's retaliatory tariffs on US steel still active (and remissions expiring July 1), the cost of raw materials for innerspring and hybrid mattresses could climb even for Canadian manufacturers who source American steel.
Why the Price Impact Is Not Immediate
Retailers do not raise prices the day a tariff takes effect. Most stores have existing inventory purchased at pre-tariff prices. The increases happen gradually as new stock arrives at higher wholesale costs. This is why the window between now and July is meaningful. The mattresses on showroom floors today were ordered months ago, before the latest round of trade uncertainty.
Which Mattress Brands Are Affected
The brands most exposed to tariff-related price increases are those manufactured in the United States and imported into Canada.
American-Made Brands at Higher Tariff Risk
- Tempur-Pedic: Manufactured primarily in the US (Virginia and Mississippi). Their proprietary TEMPUR material is made domestically. Queen models typically start above $3,000 in Canada.
- Serta (certain lines): Serta Simmons Bedding operates US factories. Some lines are manufactured in Canada, but premium models like iComfort may be US-sourced.
- Simmons Beautyrest (certain lines): Like Serta, some Beautyrest production happens in the US. Higher-end Black and Black Hybrid lines are often US-manufactured.
- Sealy (certain imports): Sealy has both US and Canadian production. Posturepedic Plus and Cocoon by Sealy may be US-sourced depending on the model.
- Purple, Casper, and other DTC brands: Most direct-to-consumer mattress companies manufacture or assemble in the United States.
The key word above is "certain lines." Many large mattress companies have both US and Canadian manufacturing. Whether a specific model is affected depends on which factory produced it. This is something your retailer should be able to tell you.
Canadian-Made Mattresses: Not Affected
Here is the good news. If a mattress is manufactured in Canada using Canadian or CUSMA-compliant materials, tariffs between the US and Canada do not affect its price.
Canadian-made mattresses are insulated from this trade uncertainty. They do not cross the border, so border tariffs are irrelevant. And because Canadian mattress manufacturers source many of their materials domestically or from CUSMA-compliant suppliers, the supply chain disruption is minimal.
Canadian-Made Brands (Tariff-Free)
- Restonic (Canadian operations): Manufactured in Ontario (Toronto), Quebec (Shawinigan), and Alberta. The mattresses we carry at Mattress Miracle are made right here in Ontario.
- Sleep In (flippable mattresses): Our Canadian-made flippable line. Manufactured domestically, no tariff exposure.
- Marshall Mattress: Family-owned Canadian manufacturer based in Toronto since 1900.
- Springwall: Canadian-made with manufacturing in Ontario.
- Paladin Sleep: Another Canadian manufacturer producing for the domestic market.
At Mattress Miracle, most of what we carry is Canadian-made. Our Restonic mattresses are manufactured in Ontario. Our Sleep In flippable mattresses are Canadian-made. The tariff situation does not change the price on these products one bit.
That is not a sales pitch. It is just how the trade math works.
What This Means for Brantford Shoppers
Brantford sits in the heart of Ontario's manufacturing corridor. Many of the mattresses sold in our area are made within a few hours' drive of West Street. When you buy a Canadian-made mattress from a local store, the entire supply chain stays close to home. No border crossings. No tariffs. No trade uncertainty. And your purchase supports Canadian manufacturing jobs in communities like ours.
What Smart Buyers Should Do Before July
We are not in the business of pressuring anyone into a purchase. But if you are already considering a new mattress, the timing does matter. Here is a practical breakdown.
If You Want an American Brand
If you have your heart set on a Tempur-Pedic, a specific Beautyrest model, or another US-manufactured mattress, buying before July makes financial sense. Current showroom inventory was purchased at pre-tariff or lower-tariff wholesale prices. Once that inventory turns over and new stock arrives at higher costs, retail prices will reflect the difference.
This is not speculation. It is how retail pricing works. The mattress on the floor today costs your retailer less than the same mattress will cost them in August.
If You Are Open to Canadian Alternatives
You have more time. Canadian-made mattresses are not subject to the same price pressure, so whether you buy in April or October, the tariff situation should not affect your cost. That said, it is always worth shopping when you understand how mattress pricing works and can make an informed comparison.
If You Are Not Sure What You Want
Come try mattresses in person. Seriously. The best way to know what works for your body is to spend 10 minutes lying on different options. We will tell you which ones are Canadian-made, which ones might be affected by tariff increases, and what the price differences actually look like. No pressure, just information.
Pre-July Buying Checklist
- Ask where it is made: Your retailer should know whether a mattress is manufactured in Canada or the US. If they cannot tell you, that is a red flag.
- Check current pricing: Get quotes now so you can compare if prices change after July.
- Consider Canadian alternatives: A Restonic ComfortCare made in Ontario offers similar quality to many US-made competitors, without the tariff risk.
- Do not panic-buy: A tariff increase of 15 to 25 percent is significant, but it is not a reason to buy a mattress that does not suit your needs. A good mattress lasts 8 to 10 years. Getting the right one matters more than saving a few hundred dollars.
The Bigger Picture: Buying Canadian
Trade wars come and go. Tariff rates shift with every election cycle and every court decision. But one thing stays constant: Canadian mattress manufacturers make excellent products, and buying from them supports domestic jobs and local economies.
This is not about patriotism for its own sake. It is about recognizing that Canadian-made mattresses are genuinely competitive on quality, comfort, and price. Restonic has been manufacturing in Canada for decades. Their mattress lineup includes everything from firm innerspring models to plush pillow tops, all made in Ontario.
The tariff situation has, if anything, drawn attention to something that was always true: you do not need to buy American to get a great mattress. The options are right here.
What About Materials?
One area to watch is raw materials. Even Canadian manufacturers use some imported components, steel wire for coils, specialty foams, and fabric. If those materials are sourced from the US and face tariffs, there could be modest cost increases even for domestically made mattresses. So far, Canadian manufacturers have largely absorbed or worked around these costs, but July's remission expiry on steel and aluminum could change the calculus.
We are keeping an eye on this. If our suppliers adjust their pricing, we will be transparent about it.
June 2026 update: the deadline is almost here
As of June 2026 the picture has sharpened. The 90-day Canada-US tariff pause is set to expire on July 8, 2026, and forecasts still point to imported American mattresses rising roughly 10 to 25 percent if full rates resume. The clearest evidence that tariffs are already biting came in June, when the U.S. smart-bed maker Sleep Number filed for bankruptcy and named tariffs on its imported components as part of the squeeze. We covered it in Sleep Number's Chapter 11 filing.
The takeaway has not changed, only firmed up. If you have your heart set on an American-made brand, buying before July 8 still makes sense. If you are open to Canadian-made, the timing barely matters. For the wider context of who actually owns these brands, see the 2026 mattress ownership map.
"The deadline gives people a reason to finally decide. My honest advice has not changed. If a Canadian-made mattress fits you, the tariff calendar is not your problem. Try a few, pick the one your body likes, and stop watching the news."
Talia Grose, sleep specialist, Mattress Miracle
Frequently Asked Questions
Will mattress prices go up in July 2026?
Prices on American-made mattresses imported into Canada could increase by 15 to 25 percent as tariff remissions expire and trade uncertainty grows around the CUSMA review. Canadian-made mattresses are not expected to see significant tariff-related increases, though raw material costs could have a modest impact.
Are Restonic mattresses affected by the tariffs?
No. The Restonic mattresses we carry at Mattress Miracle are manufactured in Ontario, Canada. They do not cross the US-Canada border and are not subject to tariffs between the two countries. This applies to our entire Restonic and Sleep In lineup.
Is Tempur-Pedic going to get more expensive in Canada?
Tempur-Pedic mattresses are manufactured in the United States. If tariffs on US imports increase or current exemptions expire after July 2026, Canadian retailers will likely face higher wholesale costs on Tempur-Pedic products. Those costs are typically passed on to consumers over the following months.
Should I buy a mattress now before tariffs go up?
If you are already in the market and prefer an American-made brand, buying before July gives you access to current pricing on existing inventory. If you are considering a Canadian-made mattress, the timing is less urgent since tariffs are not a factor. Either way, buying a mattress that suits your body is more important than timing the tariff cycle. Visit our mattress price guide for help understanding what to expect at different price points.
What is the CUSMA review and why does it matter for mattress prices?
CUSMA (the Canada-United States-Mexico Agreement) is the trade deal that replaced NAFTA. Its first mandatory review begins July 1, 2026, where all three countries decide whether to extend or renegotiate the agreement. If CUSMA is weakened or allowed to expire, goods that currently cross the border tariff-free could face new duties, affecting prices on everything from mattresses to groceries.
Visit Our Brantford Showroom
Mattress Miracle
441 1/2 West Street, Brantford
Phone: (519) 770-0001
Hours: Mon-Wed 10-6, Thu-Fri 10-7, Sat 10-5, Sun 12-4
Want to know which mattresses in our showroom are Canadian-made and which might be affected by tariff changes? Call Brad or stop by. We will walk you through your options honestly, no pressure, no rush.