Best Novosbed Alternative Canada 2026: Premium Foam and Hybrid Options

8 min read

What Makes Novosbed Hard to Replace

Novosbed does several things that most Canadian mattress brands refuse to do:

• Published foam density: 3.7-5 lb/ft3 across their layers. This is premium-grade foam that predicts 8-10 years of comfortable use. Most competitors hide this number.
• Comfort+ system: If the mattress feels too firm or too soft, Novosbed sends you a free foam topper to adjust the firmness. No return needed. No fees. Just a solution.
• Three firmness options: Soft, Medium, or Firm in the same 11-inch, three-layer construction.
• 120-night full refund: No processing fees, no store credit tricks. Your money back.
• 15-year warranty
• 4.9/5 on ResellerRatings from 388 reviews
• Independent ownership: GoodMorning.com (Edmonton). Not Sleep Country, not Fairfax Financial.

Any alternative needs to match or beat Novosbed in at least one of these areas to be worth considering. Most fail.

Reasons You Might Want an Alternative

Novosbed is not perfect. Here are legitimate reasons to look elsewhere:

• All-foam only: No hybrid option with coils. If you want bounce, edge support, or the natural airflow that pocketed coils provide, Novosbed does not offer it.
• Price: $999 for a Queen is mid-to-premium territory. If your budget is under $800, you need to look elsewhere.
• Trial period: 120 nights is generous, but Douglas (same company) offers 365 nights.
• Online only: You cannot try Novosbed in a store. The Comfort+ system mitigates this risk, but some people want to lie on a mattress before buying.
• Hot sleeper concerns: All-foam mattresses inherently trap more heat than hybrids. Novosbed's premium-density foam is no exception. Dense foam retains body heat.

Option 1: Silk & Snow (Closest Match)

Silk & Snow is the closest spec match to Novosbed. Both publish foam density (a rarity in Canada), both target the premium-conscious buyer, and both offer Canadian-made products.

Where Silk & Snow Wins

• $150 cheaper for the all-foam model ($849 vs $999)
• Hybrid option available ($1,099 with pocketed coils, which Novosbed lacks)
• Organic option (natural latex for eco-conscious buyers)

Where Silk & Snow Loses

• No firmness adjustment system. If the feel is wrong, your only option is a full return.
• Shorter trial: 100 nights vs 120
• Customer satisfaction: 2.08/5 Trustpilot vs 4.9/5 ResellerRatings. This gap is significant.
• Ownership: Sleep Country (Fairfax Financial) vs independent GoodMorning.com

Our take: If you want a hybrid option or are on a tighter budget, Silk & Snow's product is solid. But the customer satisfaction gap is hard to ignore. Novosbed's Comfort+ system alone is worth the $150 premium for most people, because it eliminates the biggest risk in online mattress shopping: getting the wrong firmness.

Option 2: Logan & Cove (Hybrid Upgrade)

If the reason you are looking beyond Novosbed is heat retention or a desire for coil-based support, Logan & Cove is the natural next step. Both brands come from GoodMorning.com.

• Models: Choice ($799), Frontier ($1,299), Pinnacle ($1,699) - all Queen pricing
• Construction: Hybrid with pocketed coils (up to 4,802 coils in the Pinnacle)
• Trial: 365 nights with full refund
• Warranty: 15 years
• Owner: GoodMorning.com (same as Novosbed)
• Trustpilot: 4.6/5
• Made in: Ontario, hand-assembled

Where Logan & Cove Wins

• Hybrid construction: Coils provide natural airflow (cooler sleeping), better edge support, and more bounce
• 365-night trial (vs 120 nights)
• Choice model at $799 is actually cheaper than Novosbed
• Better for hot sleepers: Coil airflow does more for temperature than any foam density

Where Logan & Cove Loses

• No published foam density for the foam layers (the coils are the star)
• No firmness adjustment system like Novosbed's Comfort+
• Frontier and Pinnacle are significantly more expensive ($1,299-$1,699 vs $999)

Our take: If you sleep hot, Logan & Cove Choice at $799 with a 365-night trial is the smarter buy over Novosbed. If you want the premium hybrid experience, the Frontier at $1,299 is genuinely excellent. Same parent company, same customer service quality, different construction approach.

Option 3: Douglas (Budget Option, Same Company)

Douglas is GoodMorning.com's mid-range offering. If you like Novosbed's parent company but not Novosbed's price, Douglas is the obvious step down.

• Price: $799 Queen ($200 less than Novosbed)
• Construction: Gel memory foam with eco-friendly cover
• Trial: 365 nights with full refund (triple Novosbed's 120)
• Warranty: 15 years
• Foam density: Not published
• Owner: GoodMorning.com (same as Novosbed)

The Trade-Off

You save $200 and gain 245 extra trial nights. You lose published foam density and the Comfort+ firmness adjustment. For most shoppers, the 365-night trial compensates for the lack of Comfort+. You have an entire year to decide if the firmness works, which is more than enough time.

However, without published foam density, Douglas likely uses lower-density foam than Novosbed. That means potentially shorter lifespan (5-7 years vs 8-10). The $200 savings might cost you 2-3 years of mattress life.

Option 4: Endy (Brand Recognition)

• Price: $895 Queen
• Trial: 100 nights, full refund
• Warranty: 10 years
• Foam density: Not published
• Owner: Sleep Country (Fairfax Financial)

Endy is Canada's most recognized bed-in-a-box brand. In terms of raw specs, it loses to Novosbed in every measurable category: shorter trial, shorter warranty, no published density, no firmness adjustment. At $895 vs $999, you save $104 but give up significant consumer protection and transparency.

We mention Endy because it is the brand most people think of first. If brand recognition and heavy marketing influence your confidence, Endy is adequate. But for informed buyers reading comparison articles, Novosbed is the better product at a $104 premium.

Quick Comparison

The Best Alternative: Try In Person

Every brand listed above is online-only. Novosbed's Comfort+ system is clever, but it is still a workaround for the fundamental problem: you cannot lie on the mattress before buying.

In our showroom, customers regularly change their mind about firmness within the first two minutes of lying down. The mattress that sounds perfect on a website often feels wrong in person. If you are considering spending $800-$1,700 on a mattress, a 30-minute drive to try options in person could save you months of trial-and-return cycles.

Frequently Asked Questions