Quick Answer: Costco Novaform mattresses typically offer about 800 pocket coils and 2.5 to 3.5 lb density memory foam at prices around $400 to $900 for a queen. They feel comfortable in-store but can lose some support after a year or two of nightly use. Higher-density foam and reinforced coils tend to hold up longer over time.
Brad, Owner, 40+ years of experience: "We have been helping Brantford families sleep better since 1997. Every customer gets personal attention, honest advice, and the kind of follow-up service you just do not get from big box stores."
Does a mattress that costs $600 at a warehouse store sleep as well as one that costs $1,125 at a mattress shop? That depends entirely on what is inside. Novaform has built a solid reputation at Costco by offering mattresses that feel comfortable on the showroom floor. The question is how they hold up after a year of nightly use.
Brad at Mattress Miracle has helped dozens of customers who started with a Novaform and came looking for something more durable. "The first impression is usually positive," he says. "The problems show up around month 8 to 12, when the foam starts compressing and the support drops."
The Novaform Costco Lineup
Novaform is a Costco-exclusive brand manufactured by Innocor (formerly Comfort Solutions). The current Canadian lineup typically includes:
| Model | Type | Height | Queen Price (CAD) |
|---|---|---|---|
| Novaform ComfortGrande | All-foam | 14 inches | $500 - $600 |
| Novaform DuoComfort | All-foam | 12 inches | $400 - $500 |
| Novaform SoFresh | Hybrid | 12 inches | $700 - $900 |
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The SoFresh hybrid is the only model with coils, typically around 800 individually wrapped pocketed coils in a queen size. The all-foam models rely entirely on layered foam for support, which has significant implications for long-term durability.
What Novaform Gets Right
Credit where it is due. Novaform does several things well:
Strengths
- Price point: A queen under $600 makes it accessible to most budgets
- Bed-in-a-box convenience: Ships compressed, easy to get into your home
- Initial comfort: The gel memory foam feels cool and pressure-relieving on first contact
- Costco return policy: If it does not work, you can bring it back with no deadline
- CertiPUR-US certified: Foams meet emission and content standards
For someone on a tight budget who needs a mattress right now, Novaform is a reasonable short-term solution. The issue is what happens beyond the initial comfort period.
Where It Falls Short
The problems with Novaform mattresses are structural, not superficial:
Foam Density Gap
Novaform uses foam rated between 2.5 and 3.5 lbs/ft3. This is standard for the price range but compresses faster than the 4.0+ lbs/ft3 foam found in Restonic mattresses. Lower density means the foam cells break down sooner, creating permanent body impressions.Coil count matters. The SoFresh hybrid has approximately 800 pocketed coils in a queen. That is less than two-thirds of what the Restonic ComfortCare queen provides with its 1,222 coils. Fewer coils means each one bears more weight, leading to faster fatigue and less targeted support across different body zones.
Edge support is weak. Both the all-foam and hybrid models lack reinforced perimeters. Sitting on the edge or sleeping near it results in noticeable compression, which effectively reduces your usable sleep surface by several inches on each side.
Heat retention in all-foam models. Despite gel infusion, the ComfortGrande and DuoComfort trap body heat because dense foam restricts airflow. The hybrid model performs better thanks to coil airflow, but still falls behind mattresses with taller coil systems that create more ventilation space.
Real Owner Patterns After 12 Months
Talia at Mattress Miracle tracks a common timeline with customers who bought Novaform:
| Timeline | Common Experience |
|---|---|
| Month 1-3 | Comfortable, cool, great first impression |
| Month 4-8 | Foam begins softening, slightly less support |
| Month 9-14 | Visible body impressions, partner motion transfer increases |
| Month 15-24 | Back pain returns, sleeping hot, considering replacement |
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"The pattern is remarkably consistent," Talia says. "People love their Novaform for the first few months. Then the foam compresses, and they start waking up sore. By the time they visit us, they have already tried adding a topper on top of it."
The Coil Count Comparison
This is where the numbers speak clearly:
| Feature | Novaform SoFresh Hybrid | Restonic ComfortCare Queen |
|---|---|---|
| Coil Count | ~800 pocketed | 1,222 pocketed |
| Foam Density | 2.5-3.5 lbs/ft3 | 4.0+ lbs/ft3 |
| Edge Support | Standard foam encasement | Reinforced perimeter |
| Lumbar Zone | Not specified | Reinforced lumbar coils |
| Queen Price (CAD) | $700 - $900 | $1,125 |
| Expected Lifespan | 3-5 years | 10+ years |
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The price gap between the Novaform hybrid and the Restonic ComfortCare is roughly $225 to $425. Spread over 10 years, that is less than $4 per month for 50% more coils, denser foam, and reinforced construction throughout.
Frequently Asked Questions
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Call 519-770-0001Is Novaform a good mattress brand?
Novaform offers good value at its price point, especially for short-term use. The initial comfort is strong, and the Costco return policy reduces risk. However, the lower foam density and fewer coils compared to specialty brands mean it typically needs replacing sooner than higher-end options.
How long does a Novaform mattress last?
Most owners report significant comfort decline between 3 and 5 years. The all-foam models tend to break down faster than the hybrid. By contrast, mattresses with 1,200+ coils and 4.0+ lb/ft3 foam routinely last 10 or more years.
Is Novaform made by Costco?
No. Novaform is manufactured by Innocor (formerly Comfort Solutions) and sold exclusively at Costco. It is not a Costco house brand like Kirkland Signature, but it is designed specifically for the Costco market.
Can I return a Novaform mattress to Costco Canada?
Yes. Costco Canada accepts mattress returns with no fixed time limit under their satisfaction guarantee. You can return a Novaform mattress at any time if it does not meet your expectations.
What is better than Novaform at a similar price?
For roughly $225 to $400 more than the Novaform hybrid, the Restonic ComfortCare queen offers 1,222 pocketed coils versus 800, higher-density foam, reinforced edges, and a lumbar support zone. The per-year cost is actually lower given the longer lifespan.
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Phone: (519) 770-0001
Hours: Mon-Wed 10-6, Thu-Fri 10-7, Sat 10-5, Sun 12-4
Our team has 38 years of experience helping customers find the right sleep solution. Call ahead or walk in any day of the week.
Sources
- Jacobson BH, Boolani A, Smith DB. Changes in back pain, sleep quality, and perceived stress after introduction of new bedding systems. J Chiropr Med. 2009;8(1):1-8. DOI: 10.1016/j.jcm.2008.09.002
- Radwan A, Fess P, James D, et al. Effect of different mattress designs on promoting sleep quality, pain reduction, and spinal alignment in adults with or without back pain. Sleep Health. 2015;1(4):257-267. DOI: 10.1016/j.sleh.2015.08.001
- Kovacs FM, Abraira V, Peña A, et al. Effect of firmness of mattress on chronic non-specific low-back pain: randomised, double-blind, controlled, multicentre trial. Lancet. 2003;362(9396):1599-1604. DOI: 10.1016/S0140-6736(03)14792-7
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