Quick Answer: Costco and The Brick are fundamentally different retailers: Costco offers low warehouse prices without in-store testing, while The Brick has showrooms where you can lie down on the mattress. The Brick often has better financing and delivery options, while Costco's strength is return policy. Independent mattress stores usually match both on price and service.
Quick Answer
Both Costco and The Brick sell mattresses in Canada, but neither offers the personalized fitting, flippable designs, or boutique-level service you get at a specialty sleep store. Costco relies on warehouse self-service while The Brick pushes commission-based sales. Mattress Miracle in Brantford offers Restonic mattresses with up to 1,222 coils, white glove delivery across Southern Ontario, and expert fitting by trained sleep specialists, starting at just $1,079 for a twin.
Costco vs The Brick: Retail Model Overview
When Canadians shop for a mattress, two names come up constantly: Costco and The Brick. They are fundamentally different retailers with different strengths, and different weaknesses when it comes to something as personal as sleep.
Costco operates a membership-based warehouse model. You pay an annual fee to access bulk pricing on everything from groceries to electronics, and yes, mattresses. The upside is straightforward pricing with no haggling. The downside? You're navigating a warehouse aisle with plastic-wrapped mattresses, no sleep specialists, and limited selection that rotates seasonally.
The Brick is a traditional furniture and appliance chain with showrooms across Canada. They carry a wider mattress selection than Costco, and you can test models in-store. However, The Brick relies on commission-based salespeople who may steer you toward higher-margin products rather than the mattress that best suits your body and sleep style.
Dorothy's Insight
"I see customers every week who bought from Costco or The Brick and ended up with back pain or pressure points. The issue isn't the stores themselves, it's the lack of a proper fitting. A mattress that works for your neighbour may be completely wrong for your body type, sleep position, and pain history."
Mattress Selection and Brands Compared
Selection matters, but it's not just about quantity. Here's how the three options stack up:
Costco's mattress selection typically includes 8-15 models at any given time, featuring brands like Sealy, Casper, and their Kirkland Signature house brand. Selection rotates frequently, so a mattress you liked last month may not be available today. Most options fall in the medium-firm range with limited variety in construction types.
The Brick's mattress selection is broader, usually 30-60 models on the floor from brands like Serta, Beautyrest,. You'll find more price points and firmness levels. However, the sheer volume can be overwhelming without expert guidance, and floor models may not reflect what you'll actually receive.
Mattress Miracle's approach is deliberately curated. Rather than carrying dozens of mediocre options, we focus on Restonic mattresses, a brand that's been manufacturing quality sleep products since 1938. Every model on our floor has been selected by our sleep specialists because it solves a specific sleep problem.
Pricing Transparency: Who Offers Real Value?
What actually matters to most Canadians is getting proper value for their money.
Costco pricing is generally transparent. What you see on the sign is what you pay. Their queen mattresses typically range from $600-$1,800. However, you're also paying a $65-$130 annual membership fee, and Costco's limited selection means you might end up choosing the "least wrong" mattress rather than the right one.
The Brick pricing is notoriously opaque. List prices are inflated to allow for "sales" that run almost continuously. The retailer is well known for aggressive promotional tactics. Boxing Day sales that become "Extended Boxing Day" sales that become "New Year" sales. Commission-based staff may push you toward higher-priced models or unnecessary add-ons like mattress protectors and adjustable bases.
Real Value at Mattress Miracle
Our Restonic ComfortCare queen starts at $1,619 with 1,222 individually wrapped coils, more than most mattresses priced at $2,000+ at The Brick. No membership fees, no inflated pricing, no commissions. Just honest value backed by expert fitting.
Can You Actually Test Before You Buy?
This is where the differences become critical for your sleep health.
At Costco, most mattresses are sealed in plastic packaging, stacked on warehouse shelves. You cannot lie down on them. You're choosing a mattress based on a label and perhaps a small display sample. For a purchase that affects your health for 8-10 years, this is a significant gamble.
At The Brick, you can test floor models, but often in a high-pressure environment. The showroom may be noisy, the salesperson hovering, and you may feel rushed to make a decision. Floor models that have been tested by thousands of customers may also feel different from the fresh mattress delivered to your home.
At Mattress Miracle, our sleep specialists. Brad, Dorothy, and Talia, spend 30-60 minutes with each customer. We assess your sleep position, body weight, any pain issues, and personal preferences before recommending models. You test each option in a relaxed, pressure-free environment.
Delivery and Setup Compared
Costco offers basic delivery for larger items, but mattresses purchased in-warehouse are typically a "load it yourself" situation. Online purchases may include delivery, but setup is not guaranteed. You may be left with a mattress at your front door.
The Brick offers paid delivery and setup, but customer reviews frequently cite issues with scheduling, damaged products, and delivery windows that span entire days. Their delivery teams are often third-party contractors with variable quality.
Mattress Miracle provides white glove delivery across Southern Ontario, including Hamilton, Burlington, Mississauga, Toronto, Kitchener, Waterloo, Guelph, Cambridge, St. Catharines, Niagara Falls, London, Barrie, and Oshawa. Our team sets up your new mattress, removes your old one, and ensures everything is set up properly before they leave.
Return Policies and Warranty Support
Costco's return policy is famously generous, they accept returns on mattresses with no time limit in most cases. This sounds excellent, but it also means you might spend months sleeping poorly before deciding to return, which affects your health and productivity.
The Brick's return policy is far more restrictive. Most mattresses have a comfort exchange period of 60-90 days, often with restocking fees and conditions. The process can be frustrating, with customers reporting difficulty reaching customer service and long wait times for exchanges.
At Mattress Miracle, our focus is on getting the fit right the first time. Because our sleep specialists assess your needs thoroughly before purchase, return rates are extremely low. Every Restonic mattress comes with a manufacturer's warranty, and our local team handles any service needs directly.
Why a Specialty Store Beats Both
Neither Costco nor The Brick is a bad store, they're just not mattress specialists. Here's what a dedicated sleep retailer offers that big-box chains simply cannot:
- Expert fitting: Our sleep specialists understand biomechanics, spinal alignment, and pressure point relief. They match mattresses to bodies, not budgets.
- Curated selection: Every model on our floor has been tested and chosen for a specific sleep need. No filler products, no discontinued clearance items.
- Flippable designs: Our Restonic Revive Reflections ET is flippable with 1,200 coils, a design neither Costco nor The Brick typically carries.
- Premium materials: Talalay Copper Latex, silk and wool comfort layers, and zoned coil systems that mass-market retailers rarely offer.
- Local accountability: We're a Brantford business. If anything goes wrong, you walk in and talk to the same people who sold you the mattress.
Full Comparison Table
| Feature | Costco | The Brick | Mattress Miracle |
|---|---|---|---|
| Price Range (Queen) | $600-$1,800 | $400-$3,500 | $1,125-$2,995 |
| Membership Required | Yes ($65-$130/yr) | No | No |
| In-Store Testing | Very limited | Yes (floor models) | Full guided testing |
| Sleep Specialists | None | Commission sales staff | Trained specialists (Brad, Dorothy, Talia) |
| Max Coil Count (Queen) | ~800 | ~1,000 | 1,222 |
| Flippable Options | No | Rarely | Yes (Revive Reflections ET) |
| White Glove Delivery | No | Paid add-on | Yes |
| Sales Approach | Self-serve | Commission-based | No-pressure expert fitting |
| Premium Materials | Standard foam/spring | Varies by brand | Talalay Copper Latex, Silk & Wool |
| Local Support | National call centre | National call centre | In-store at 441½ West St, Brantford |
↔ Scroll to see full table
8 min read
Restonic Mattresses: What Costco and The Brick Don't Carry
Restonic is one of North America's most respected mattress manufacturers, yet you won't find them at Costco or The Brick. Here's what makes them special:
Restonic ComfortCare. Starting at $1,079 (Twin)
The entry point to quality sleep. The queen model features 1,222 individually wrapped coils for superior motion isolation and support. Available in Twin ($1,079 / 690 coils), Double ($1,360 / 980 coils), Queen ($1,619 / 1,222 coils), and King ($2,051 / 1,440 coils).
Restonic Revive Reflections ET. Queen $2,395
A flippable mattress with 1,200 coils, offering two comfort surfaces that extend the mattress lifespan significantly. Flippable designs are virtually extinct at big-box retailers.
Restonic Luxury Silk & Wool. Queen $2,395
Features 884 zoned coils with natural silk and wool comfort layers for exceptional temperature regulation and moisture wicking, ideal for hot sleepers.
Restonic Revive Tiffany Rose / Jasmine. Queen $2,995
The pinnacle of the lineup with 1,188 coils and Talalay Copper Latex naturally antimicrobial, breathable, and highly responsive. This is the mattress you won't find at any big-box store in Canada.
Frequently Asked Questions
Shop: See All Our Mattresses
Shop This Topic at Mattress Miracle
Popular picks at Mattress Miracle:
- Restonic ComfortCare Dalton & Albany pocket-coil mattress
- Whitney flippable bamboo mattress
- Somnia 3.0 posture pillow
Or see all our mattresses in our Brantford showroom.
Find Your Perfect Mattress at Mattress Miracle
We are a family-owned mattress store in Brantford, helping our community sleep better since 1997. Come try mattresses in person and get honest, no-pressure advice.
441 1/2 West Street, Brantford, Ontario
Call 519-770-0001Is Costco really cheaper than The Brick for mattresses?
Costco often has lower sticker prices, but the comparison isn't straightforward. Costco requires a membership ($65-$130/year), and their mattresses typically have lower coil counts and simpler construction than comparable models at The Brick. The Brick's prices are frequently inflated to allow for "sale" pricing, so the actual price you pay may be lower than the tag suggests. At Mattress Miracle, our Restonic ComfortCare queen at $1,619 with 1,222 coils offers more support per dollar than most options at either retailer.
Can I try mattresses before buying at Costco?
In most Costco locations, mattresses are sealed in plastic and stacked on shelves. You cannot lie down on them or test them in any meaningful way. Some locations may have a display sample you can press with your hand, but this tells you almost nothing about how the mattress will feel when you're sleeping on it for 7-8 hours. At Mattress Miracle, our sleep specialists Brad, Dorothy, and Talia guide you through a thorough testing process on every model.
Does The Brick offer better mattress brands than Costco?
The Brick carries well-known names like Serta and Beautyrest, while Costco features Sealy and Casper alongside their Kirkland brand. Both carry mainstream brands designed for mass-market appeal. Neither carries specialty brands like Restonic, which offers features such as flippable designs, Talalay Copper Latex, and silk and wool comfort layers. The best mattress brand is the one that matches your specific sleep needs, which requires expert fitting, not brand loyalty.
What does white glove delivery include at Mattress Miracle?
Our white glove delivery service covers all of Southern Ontario, including Hamilton, Burlington, Mississauga, Toronto, Kitchener, Waterloo, Guelph, Cambridge, St. Catharines, Niagara Falls, London, Barrie, and Oshawa. The service includes bringing your new mattress into your bedroom, setting it up on your bed frame, removing your old mattress, and ensuring you're completely satisfied before our team leaves. This is a fundamentally different experience from Costco's "drop at door" approach.
Is it worth driving to Brantford for a mattress?
Absolutely. A mattress is one of the most important purchases you'll make, you spend roughly a third of your life on it. Driving 30-60 minutes to visit Mattress Miracle at 441½ West Street in Brantford means getting a proper fitting from trained sleep specialists, testing mattresses without pressure, and investing in a Restonic mattress with up to 1,222 coils and premium materials. Plus, we deliver across Southern Ontario with white glove service, so you only need to make the trip once.
What's the advantage of a flippable mattress?
A flippable mattress like the Restonic Revive Reflections ET ($2,395, queen) gives you two sleep surfaces. By flipping it periodically, you distribute wear evenly, which can extend the mattress lifespan by several years. It also means you can choose between two different comfort feels depending on the season or your preference. Flippable mattresses have become extremely rare at big-box retailers like Costco and The Brick because they cost more to manufacture, but they offer significantly better long-term value.
Do Costco or The Brick mattresses have as many coils as Restonic?
Generally, no. Most Costco queen mattresses feature 600-800 coils, while The Brick's mid-range options typically have 800-1,000 coils. The Restonic ComfortCare queen at Mattress Miracle features 1,222 individually wrapped coils, providing superior motion isolation, better weight distribution, and longer-lasting support. More coils means each one handles less weight, reducing strain and extending the mattress's functional lifespan.
Visit Our Brantford Showroom
Mattress Miracle
441 1/2 West Street, Brantford
Phone: (519) 770-0001
Hours: Mon-Wed 10-6, Thu-Fri 10-7, Sat 10-5, Sun 12-4
Our team has 38 years of experience helping customers find the right sleep solution. Call ahead or walk in any day of the week.
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Sources
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- Radwan A, Fess P, James D, et al. Effect of different mattress designs on promoting sleep quality, pain reduction, and spinal alignment in adults with or without back pain. Sleep Health. 2015;1(4):257-267. DOI: 10.1016/j.sleh.2015.08.001
- Kovacs FM, Abraira V, Peña A, et al. Effect of firmness of mattress on chronic non-specific low-back pain: randomised, double-blind, controlled, multicentre trial. Lancet. 2003;362(9396):1599-1604. DOI: 10.1016/S0140-6736(03)14792-7