Quick Answer: Mattress Miracle in Brantford carries Sleep In flippable mattresses, Canadian-made double-sided beds with two distinct comfort surfaces. One side is firmer, the other softer. Flip every 3 to 6 months to distribute wear and extend lifespan to 12 to 15 years. Available in twin through king sizes at 441 1/2 West Street, Brantford.
In This Guide
Reading Time: 10 minutes
If you've ever asked a mattress salesperson about a double sided mattress and gotten a blank look, you're not alone. Most major mattress brands stopped making them 20 years ago. But that doesn't mean they're gone, and it definitely doesn't mean they're outdated. In many ways, flippable mattresses are the smartest sleep investment you can make.
The trick is knowing where to find them, because most Brantford furniture stores don't carry them.
What Is a Double Sided Mattress?
A double sided mattress, also called a flippable mattress, has two functional sleep surfaces. Unlike single sided mattresses (which have a padded top and a flat, non-sleeping bottom), a double sided mattress is designed to be used on both sides.
Typically, the two sides offer different firmness levels. One side might be medium-firm for back and stomach sleepers, while the other side is medium-soft for side sleepers. You flip the mattress over to switch between surfaces, and you rotate it head-to-foot regularly to distribute body weight impressions evenly.
This design gives you:
- Two comfort options in one purchase
- Four sleeping surfaces total (two sides, each rotated two ways)
- Significantly longer mattress life because wear is distributed
- The ability to change firmness without buying a new mattress
The Science Behind Even Wear
Research from the International Sleep Products Association shows that single sided mattresses develop measurable body impressions after 3-4 years of use, with foam and padding compressing permanently under repeated load. A study in Applied Ergonomics found that mattress support degradation correlates directly with increased sleep disruptions and morning stiffness (Verhaert et al., 2011). Double sided mattresses distribute this compression across four surfaces (two sides, each rotated), reducing the depth of body impressions by approximately 60% over the same time period. This means the mattress maintains its intended support characteristics for substantially longer.
8 min read
Why Most Brands Stopped Making Them
If double sided mattresses are better, why did the industry abandon them? The answer isn't about quality. It's about economics.
In the early 2000s, major mattress manufacturers shifted to single sided designs. The marketing message was "no-flip convenience." The business reality was different:
- Shorter replacement cycle: A single sided mattress wears out faster, driving more frequent purchases. If customers need a new mattress every 7 years instead of 12, that's almost twice the sales volume.
- Lower manufacturing cost: Single sided mattresses only need premium materials on one side. The bottom can be cheap filler, reducing production costs.
- Higher perceived innovation: "Pillow top" and "euro top" designs became marketing differentiators, all of which are single sided by nature.
The shift wasn't because single sided mattresses are better for sleepers. It was because they're better for manufacturers' profit margins. A few Canadian manufacturers, including Sleep In, never made the switch because they prioritize product longevity over planned obsolescence.
Benefits of a Flippable Mattress
| Benefit | Single Sided | Double Sided (Flippable) |
|---|---|---|
| Typical lifespan | 7-8 years | 12-15 years |
| Comfort surfaces | 1 | 2 (different firmness) |
| Rotation options | Head-to-foot only | Flip + rotate (4 positions) |
| Body impression depth | Deepens over time | ~60% shallower over same period |
| Adaptability | Fixed firmness | Change by flipping |
| Cost per year of use | Higher (shorter life) | Lower (longer life) |
| Maintenance | Rotate only | Flip and rotate quarterly |
The Cost Calculation
A $1,200 single sided mattress that lasts 7 years costs about $171 per year. A $1,400 double sided mattress that lasts 13 years costs about $108 per year. The flippable mattress costs more upfront but saves you $63 per year, plus the cost and hassle of shopping for a replacement sooner.
Sleep In Flippable Mattresses: What's Available
Sleep In is a Canadian mattress manufacturer that never abandoned the double sided design. Their mattresses are built in Canada and available in Brantford at Mattress Miracle.
Sleep In Flippable Features
- Two distinct comfort levels: Each side is designed with different foam densities and comfort layers. One side is firmer for support, the other is softer for pressure relief.
- Canadian manufactured: Built in Canada with domestic materials, meeting Health Canada safety standards at the manufacturing stage.
- Available sizes: Twin, Twin XL, Double (Full), Queen, King
- Coil construction: Quality innerspring systems with proper edge support on both sides
- No "dead" side: Both sides are engineered for sleeping, not just padding on top and filler on the bottom
Each model in the Sleep In range has its own firmness pairing. Some offer medium-firm and firm. Others offer medium and medium-firm. The staff at Mattress Miracle can explain the differences and help you test the options that match your sleep position and preferences.
Try Before You Buy on West Street
For a complete overview of mattress shopping in the area, see our Brantford mattress store guide. Every Sleep In flippable mattress at Mattress Miracle (441 1/2 West Street) is set up for testing. You can lie on both sides of each model and feel the difference between the firmer and softer surfaces. This is something you can't do with online purchases. Flippable mattresses are especially important to test in person because you're evaluating two sleep surfaces, not one. Bring your partner if you share a bed. Both of you should test both sides in your normal sleeping positions.
Where to Buy Double Sided Mattresses in Brantford
Your options for flippable mattresses in Brantford are limited. Most chain stores (Leon's, The Brick, Sleep Country) carry exclusively single sided models from brands that stopped making flippable decades ago.
| Store | Double Sided Available? | Notes |
|---|---|---|
| Mattress Miracle | Yes, Sleep In range | Multiple models, all testable in showroom. 441 1/2 West St. |
| Simcoe Home Furniture | Some Sleep In models | In Simcoe, 35 min from Brantford |
| Leon's | No | Single sided national brands only |
| The Brick | No | Single sided national brands only |
| Sleep Country | Very limited | Primarily single sided inventory |
| Online (Endy, Douglas) | No | All single sided foam designs |
If a flippable mattress is what you want, Mattress Miracle is realistically your Brantford destination. It's one of the reasons people specifically seek out this store.
How to Flip and Rotate Your Double Sided Mattress
Step 1: Set a Quarterly Schedule
Every 3 months, flip the mattress over AND rotate it 180 degrees (head becomes foot). Mark the dates on your calendar or phone. Many people do it with the seasons: flip at the start of spring, summer, fall, and winter.
Step 2: Strip the Bed Completely
Remove all sheets, mattress protectors, and toppers before flipping. This prevents them from getting trapped or wrinkled underneath.
Step 3: Flip with a Partner
A queen mattress weighs 60-100 pounds. Flipping is a two-person job. One person lifts each side, and together you rotate it over and around. Never bend the mattress sharply during flipping.
Step 4: Vacuum the Exposed Surface
While the mattress is being flipped, take a moment to vacuum the surface that's been face-down. This removes dust and allergens that accumulate over three months.
Step 5: Remake the Bed
Re-apply your mattress protector and sheets. Use this opportunity to inspect the protector for wear and replace it if needed.
Who Benefits Most from a Double Sided Mattress
People Who Keep Mattresses Long-Term
If you're the type to use a mattress until it's truly done, a flippable gives you substantially more years of comfortable sleep per dollar spent.
Couples with Different Firmness Preferences
If one partner wants firmer and the other wants softer, you can compromise by switching sides seasonally. It's not a split king, but it gives you flexibility that a single sided mattress doesn't.
People Whose Needs Change
Pregnancy, surgery recovery, weight changes, and ageing all affect what firmness feels best. A flippable mattress lets you adapt without replacing the entire bed.
Value-Conscious Buyers
The per-year cost of a flippable mattress is lower than a comparable single sided model. If you think in terms of cost-per-year rather than purchase price, flippable wins.
Mattress Firmness and Back Pain
A landmark study in The Lancet involving 313 patients with chronic lower back pain found that medium-firm mattresses reduced back pain intensity and disability significantly more than firm mattresses over 90 days (Kovacs et al., 2003). The ability to switch between two firmness levels, which a flippable mattress provides, lets you find the sweet spot that reduces your specific pain pattern. The Better Sleep Council recommends that back pain sufferers try multiple firmness levels before purchasing, making in-store testing of both sides of a flippable mattress particularly valuable.
Find Your Perfect Mattress at Mattress Miracle
We are a family-owned mattress store in Brantford, helping our community sleep better since 1987. Come try mattresses in person and get honest, no-pressure advice.
441 1/2 West Street, Brantford, Ontario
Call 519-770-0001Frequently Asked Questions
Where can I buy a double sided mattress in Brantford?
Mattress Miracle (441 1/2 West Street) carries the Sleep In flippable mattress range, Canadian-made with two comfort surfaces. Most chain stores in Brantford only carry single sided mattresses. Call (519) 770-0001 to check available models and sizes.
Do they still make double sided mattresses?
Yes, though fewer brands make them. Most major manufacturers switched to single sided in the early 2000s. Canadian manufacturer Sleep In continues to produce flippable mattresses and is one of the few makers keeping this design available.
How long does a double sided mattress last?
With proper flipping and rotation (every 3 months), a quality double sided mattress typically lasts 12-15 years. That's 40-50% longer than a comparable single sided mattress, which averages 7-8 years.
Are flippable mattresses more expensive?
The upfront price may be slightly higher because both sides require quality materials. But the per-year cost is lower due to the extended lifespan. A $1,400 flippable lasting 13 years costs about $108/year versus a $1,200 single sided lasting 7 years at $171/year.
Can I use a mattress topper on a double sided mattress?
Yes. You can use a topper on whichever side you're currently sleeping on. Just remove it when you flip. A mattress protector is recommended on both sides to keep the sleeping surface clean and protect the warranty.
Try a Flippable Mattress in Our Showroom
Mattress Miracle
441 1/2 West Street, Brantford, ON N3R 3V9
Phone: (519) 770-0001
Hours: Mon-Wed 10-6, Thu-Fri 10-7, Sat 10-5, Sun 12-4
Come test both sides of our Sleep In flippable mattresses. Feel the difference between the firmer and softer surfaces. Our team will help you find the combination that matches how you sleep. No commission, no pressure, just good advice from people who've been doing this since 1987.
Shop This Topic at Mattress Miracle
Canadian-made flippable mattresses at Mattress Miracle:
- Whitney Flippable Bamboo Mattress
- Dream Catcher Flippable Mattress
- Morning Glory Organic Flippable
- Sleepking Casey TT Hybrid Flip
Or flippable mattresses in our Brantford showroom.
Related Reading
Sources
- Kovacs FM, Abraira V, Pena A, et al. Effect of firmness of mattress on chronic non-specific low-back pain: randomised, double-blind, controlled, multicentre trial. The Lancet. 2003;362(9396):1599-1604.
- Radwan A, Fess P, James D, et al. Effect of different mattress designs on promoting sleep quality, pain reduction, and spinal alignment. Sleep Health. 2015;1(4):257-267.
- Caggiari G, Talesa GR, Toro G, et al. What type of mattress should be chosen to avoid back pain and improve sleep quality? Review of the literature. Journal of Orthopaedics and Traumatology. 2021;22(1):51.
- CertiPUR-US. What is Certified Foam? Consumer standards for foam emissions and chemistry.