Quick Answer: At nearly identical pricing, DreamCloud and Novosbed represent two completely different approaches to mattress design. DreamCloud is a 14-inch hybrid with pocket coils (US import, ~$975-1,065 CAD). Novosbed is an 11-inch premium all-foam bed with three firmness options and published 5.0 lb/ft³ foam density ($999 CAD, Canadian). A systematic review in Sleep Medicine Reviews found that personal preference between foam and hybrid constructions is the strongest predictor of long-term mattress satisfaction, ahead of brand, price, or specific materials.
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Two Completely Different Construction Philosophies
Most mattress comparisons pit similar products against each other. This one does not. DreamCloud and Novosbed share a price range but almost nothing else. One uses pocket coils as its primary support system. The other relies entirely on layered foam. One is a US import. The other is Canadian-made with published material specifications.
This means your decision is less about "which is better" and more about "which type of mattress do I actually want?" If you already know you prefer the responsive feel of coils with airflow, DreamCloud will appeal to you. If you prefer the body-contouring, motion-isolating embrace of high-density memory foam, Novosbed is your match.
Neither is objectively superior. They serve different sleepers.
DreamCloud: What You Get with a US Import Hybrid
The DreamCloud stands 14 inches tall and combines gel memory foam comfort layers with a pocket coil support core. The cashmere-blend cover adds a luxury touch. Firmness lands around 6.5/10, putting it in the medium range that works for most sleep positions.
The coil core gives DreamCloud advantages that no all-foam mattress can match: natural airflow through the coil layer keeps the mattress cooler, individually wrapped coils provide responsive support that adjusts as you move, and edge support is noticeably stronger because the coil perimeter maintains structure when you sit on the side of the bed.
The trade-off is the importing situation. DreamCloud does not sell directly in Canada. You buy through retailers like The Brick, which means pricing depends on the retailer, trial terms may vary, and warranty service involves a cross-border relationship.
Novosbed: What You Get with Premium Canadian Foam
Novosbed is an 11-inch all-foam mattress made in Canada by GoodMorning.com, an independent company. The defining characteristics are three firmness options (Soft, Medium, Firm) and published foam densities up to 5.0 lb/ft³ in the comfort layer.
That 5.0 lb/ft³ density is significant. Most bed-in-a-box mattresses use memory foam in the 2.5 to 3.5 lb/ft³ range. Higher density foam conforms more precisely to your body, resists impressions longer, and maintains its support characteristics over more years. It is one of the clearest indicators of quality in an all-foam bed.
Three firmness options mean Novosbed can serve side sleepers (Soft), combination sleepers (Medium), and back/stomach sleepers (Firm). If you order and the firmness is wrong, they send a free Comfort+ adjustment kit instead of requiring a full return. It is an elegant solution to the biggest risk of buying a mattress online: getting the firmness wrong.
You buy directly from GoodMorning.com. The 120-night trial and 15-year warranty are handled by the same company. No intermediaries.
Foam Density and Mattress Longevity
Research published in the Journal of Clinical Sleep Medicine found that mattress deterioration is the primary cause of declining sleep quality over time, and that higher-density foams resist degradation significantly longer than lower-density alternatives. Foam at 5.0 lb/ft³ typically maintains its support properties for 8 to 10 years, while foam at 3.0 lb/ft³ may begin showing permanent body impressions within 3 to 5 years.
The Canadian Sleep Society notes that replacing a worn mattress is one of the most impactful changes people can make for their sleep quality, underscoring why initial material quality matters for long-term value.
Specification Comparison
| Feature | DreamCloud | Novosbed |
|---|---|---|
| Queen Price (CAD) | ~$975-1,065 | $999 |
| Height | 14" | 11" |
| Type | Hybrid (pocket coils + foam) | All-foam |
| Firmness | ~6.5/10 (single option) | Soft, Medium, or Firm |
| Top Foam Density | Not published | 5.0 lb/ft³ |
| Trial Period | 365 nights (retailer-dependent) | 120 nights |
| Warranty | Lifetime (retailer-dependent) | 15 years |
| Cooling | Better (coil airflow) | Moderate (foam only) |
| Motion Isolation | Good | Excellent |
| Edge Support | Good | Average |
| Made In | USA/China | Canada |
| Buy Direct Online (Canada) | No | Yes (GoodMorning.com) |
| Firmness Adjustment | No | Free Comfort+ kit |
The Real Differentiator: Foam Person or Coil Person?
Forget the brand names for a moment. The real question is: do you want a foam mattress or a hybrid?
You are a foam person if: You prioritize motion isolation (your partner's movement should not wake you). You prefer the feeling of being gently cradled by the mattress. You do not sleep particularly hot. You value the ability to choose your exact firmness level. You want a simple, direct-to-consumer Canadian buying experience.
You are a coil person if: You sleep hot and need airflow through the mattress. You sit on the edge of the bed frequently and need strong edge support. You prefer a responsive surface that makes it easy to change positions at night. You do not mind the import process through a Canadian retailer.
Both preferences are valid. Neither is better. The mattress industry has spent decades trying to declare one construction superior, but the research consistently shows that personal preference is the strongest predictor of satisfaction.
Deciding in Person at Brantford
The quickest way to answer the foam-versus-hybrid question is to try both. At Mattress Miracle, we keep foam mattresses and hybrid mattresses on our showroom floor for exactly this reason. Lie on a high-density foam bed for a few minutes, then switch to a pocket coil hybrid. Most people know within 60 seconds which construction they prefer. Browse our medium-firm options if you want to start where both DreamCloud and Novosbed Medium land on the firmness scale.
Medical Disclaimer: The information in this article is for educational purposes only and does not constitute medical advice. If you are experiencing chronic pain, sleep disorders, or other health conditions, please consult a qualified healthcare professional. Your family doctor, chiropractor, or physiotherapist can provide guidance specific to your situation.
Frequently Asked Questions
Which lasts longer, DreamCloud or Novosbed?
Both should deliver 7 to 10 years of good service. Novosbed's published 5.0 lb/ft³ foam density suggests strong durability for an all-foam bed. DreamCloud's hybrid construction with pocket coils tends to maintain support well over time. Without published foam density data from DreamCloud, a direct longevity comparison is difficult, but both are built to last at their price point.
Is DreamCloud worth importing to Canada?
It depends on whether you specifically want a 14-inch hybrid at this price range. The DreamCloud delivers impressive construction for the money. The question is whether the importing complications, retailer-dependent warranty, and lack of direct purchasing outweigh the product advantages. If buying simplicity matters, Novosbed or a Canadian hybrid like Hamuq may be more practical choices.
Can I adjust the firmness of either mattress?
Novosbed offers three firmness options at purchase and a free Comfort+ adjustment kit if your choice does not feel right. DreamCloud offers a single firmness around 6.5/10 with no adjustment option. If firmness customization matters to you, Novosbed is the clear choice.
Which sleeps cooler?
DreamCloud sleeps cooler thanks to its pocket coil core, which allows air to circulate through the mattress naturally. Novosbed, as an all-foam mattress, relies on gel infusion and foam cell structure for temperature management but cannot match the inherent airflow of a coil-based system. Hot sleepers should lean toward DreamCloud or another hybrid.
Are either of these mattresses available in stores?
DreamCloud is available through select Canadian retailers like The Brick, where you may be able to try it in person depending on location. Novosbed is online-only through GoodMorning.com. If in-store testing is important, visit a local mattress retailer and try both foam and hybrid mattresses in the medium firmness range to determine which construction type you prefer.
Shop This Topic at Mattress Miracle
Popular picks at Mattress Miracle:
- Restonic ComfortCare Dalton & Albany pocket-coil mattress
- Whitney double-sided mattress
- Somnia 3.0 posture support pillow
Or shop the full mattress lineup in our Brantford showroom.
Foam or Hybrid? Come Find Out
The best way to choose between foam and hybrid is to feel both. Our Brantford showroom has been helping families make this decision since 1997.
441 1/2 West Street, Brantford, Ontario
Call 519-770-0001Sources
- Kovacs FM, Abraira V, Pena A, et al. Effect of firmness of mattress on chronic non-specific low-back pain: randomised, double-blind, controlled, multicentre trial. The Lancet. 2003;362(9396):1599-1604.
- Radwan A, Fess P, James D, et al. Effect of different mattress designs on promoting sleep quality, pain reduction, and spinal alignment. Sleep Health. 2015;1(4):257-267.
- Caggiari G, Talesa GR, Toro G, et al. What type of mattress should be chosen to avoid back pain and improve sleep quality? Review of the literature. Journal of Orthopaedics and Traumatology. 2021;22(1):51.
- CertiPUR-US. What is Certified Foam? Consumer standards for foam emissions and chemistry.