Quick Answer
Natura pillows use natural Talalay latex, Joma wool, and organic cotton, with sale prices from $89 to $196 (Queen) in Canada. Seven models available: Dream, Dream Mate, Aloe Dream Mate, Exquisite, Luscious, Ultimate, and Organic Latex. A 2010 field trial in Journal of Pain Research found latex pillows reduced waking stiffness, headache, and scapular pain more than feather, foam, or polyester alternatives (Gordon et al.). Naturally hypoallergenic, dust mite resistant, and built to last 5 to 7 years.
Once the pillow is sorted, the mattress is the other half of the equation. The Natura mattress collection runs the same Talalay latex, Joma wool, and organic cotton across three lines.
Brad, Owner, 40+ years of experience: "We have been helping Brantford families sleep better since 1997. Every customer gets personal attention, honest advice, and the kind of follow-up service you just do not get from big box stores."
If you're searching for Natura pillows, you're likely looking for natural sleep products that prioritize both comfort and environmental responsibility. Natura has built a reputation for crafting pillows from natural materials like latex and wool. At Mattress Miracle in Brantford, we carry the full Natura pillow lineup, all seven models, and help customers find the right fit for their sleep needs.
What Are Natura Pillows?
Natura is a Canadian company that produces natural sleep products, including pillows made from sustainable materials. For a detailed breakdown of each latex model, see our Natura latex pillow review. Unlike conventional pillows filled with polyester fibre or memory foam, Natura pillows use natural Talalay latex, Joma wool, and organic cotton as their primary components. As of mid-2026 the mattresses are here too; our guide to the new Natura mattress lineup compares all three lines.
The company emphasizes environmentally responsible manufacturing and materials sourced from sustainable operations. Their latex comes from rubber tree sap, wool from ethically raised sheep, and cotton from organic farming operations. This appeals to shoppers who want to reduce their exposure to synthetic materials and chemical off-gassing.
Why Natural Materials Matter for Sleep
Natural materials like latex and wool offer measurable sleep benefits backed by research. A field trial comparing pillow types found that latex pillows performed best for relieving waking symptoms including stiffness, headache, and scapular/arm pain (Gordon et al., Journal of Pain Research, 2010). Latex provides responsive support that maintains its shape longer than synthetic foams. Wool naturally wicks moisture away from your body and helps regulate temperature, which matters because sleep disruption increases significantly when temperatures exceed 24°C (Haskell et al., Electroencephalography and Clinical Neurophysiology, 1981). The optimal sleep environment sits between 15.6°C and 19.4°C (Okamoto-Mizuno & Mizuno, Journal of Physiological Anthropology, 2012).
All 7 Natura Pillow Models Compared
Natura produces seven pillow styles, each designed for different sleep preferences. Here is every model we carry at Mattress Miracle, with current sale prices:
Natura Dream Pillow | Queen $89 | King $116
Granulated latex core provides adaptive, customizable support. The shredded fill lets you mould the pillow to your preferred shape. The most accessible entry point into natural latex pillows, and a good way to test whether latex suits you before investing in a premium model.
Natura Dream Mate Pillow | Queen $119 | King $131
Offers a down-like feel with the support benefits of granulated latex. 100% Natura Wool quilting with an unbleached 400-thread-count cotton cover. OEKO-TEX certified. Dorothy, our sleep specialist, often suggests this one for customers transitioning from traditional down pillows.
Natura Aloe Dream Mate Pillow | Queen $124 | King $138
An upgraded version of the Dream Mate with an aloe-enriched bamboo-polyester cover and 300gsm NaturaWool quilting. The aloe-treated fabric feels cooler to the touch and adds a natural moisture-wicking layer. A smart choice for sleepers who run warm but want the mouldable granulated latex feel.
Natura Luscious Memory Foam Pillow | Queen $138 | King $156
Combines Natura's natural approach with memory foam conformity. Solid, soft memory foam core with a plush 220gsm velvet cover. Provides remarkable comfort and pressure relief, making it popular with side sleepers who want the slow-conforming feel without synthetic chemicals. OEKO-TEX Standard 365 certified.
Natura Exquisite Latex Pillow | Queen $158 | King $179
Features a solid Talalay latex core with a plush organic cotton cover. Naturally antimicrobial properties deter dust mites, mildew, and bacteria growth. A favourite among customers with allergies who want firm, consistent support without the bounce of granulated fills.
Natura Ultimate Pillow | Queen $168 | King $193
Their flagship model features a solid 7-inch ventilated Talalay latex core with Smart Wool quilting. Medium to medium-firm support. This is the one Brad recommends most for back sleepers wanting consistent, responsive support all night. The ventilation channels keep air flowing through the core.
Natura Organic Latex Pillow | Queen $196 | King $228
A solid natural latex core wrapped in certified 100% organic Natura Grow Wool. GOLS and GOTS certified. The firmest and tallest option in the lineup, ideal for side sleepers who need height to fill the shoulder-to-head gap. This is the premium choice for customers who want full organic certification from core to cover.
Natura Pillow Prices in Canada: Queen & King Sizes
We recently adjusted our Natura pillow prices to offer the most competitive pricing in Canada. Here is the complete breakdown by size, including our full Natura pillow collection:
Current Natura Pillow Pricing at Mattress Miracle
| Model | Queen | King | Best For |
|---|---|---|---|
| Dream |
$89 |
$116 | Budget entry, adjustable fill |
| Dream Mate |
$119 |
$131 | Down-pillow transition |
| Aloe Dream Mate |
$124 |
$138 | Hot sleepers, cooling cover |
| Luscious Memory Foam |
$138 |
$156 | Side sleepers, pressure relief |
| Exquisite Latex |
$158 |
$179 | Allergy sufferers, solid core |
| Ultimate |
$168 |
$193 | Back sleepers, flagship |
| Organic Latex |
$196 |
$228 | Full organic certified, side sleepers |
All seven models are in stock at our Brantford showroom. Call Brad at (519) 770-0001 to confirm availability on specific sizes.
While natural pillows cost more upfront than budget synthetic options, the math works in their favour. A $15 polyester pillow replaced annually costs $75 to $105 over five to seven years. A Natura Dream at $89 lasts the same period without losing support. The Luscious at $138 (down from $179) represents one of the larger savings in the current lineup.
Price Comparison Tip
We priced our Natura pillows to beat online competitors, including larger Canadian mattress retailers. If you find a lower advertised price on the same Natura model, call Brad at (519) 770-0001. Unlike online-only retailers, you can test every model in person at our Brantford showroom before buying.
Benefits of Natural Pillows
Choosing natural pillows like those from Natura offers several advantages backed by both research and our experience fitting hundreds of customers:
Durability: Natural latex pillows last significantly longer than synthetic alternatives. While a polyester pillow might flatten within a year, a quality latex pillow maintains its support for 5 to 7 years. All Natura pillows come with a 5-year limited manufacturer's warranty. This longevity offsets the higher upfront cost.
Temperature Regulation: Both latex and wool breathe better than synthetic materials. Wool fibres absorb up to 30% of their weight in moisture without feeling damp, creating a micro-climate that helps maintain the 15.6°C to 19.4°C range researchers identify as optimal for sleep (Okamoto-Mizuno & Mizuno, 2012). In Ontario's humid summers, this breathability is especially practical.
Hypoallergenic Properties: Natural latex resists dust mites, mold, and mildew thanks to its inherent antimicrobial properties (Rubber Research Institute of Malaysia). Wool shares these properties and also absorbs moisture without feeling damp. For allergy sufferers, these natural resistance qualities mean fewer triggers during sleep.
Reduced Chemical Exposure: Conventional pillows often contain flame retardants, formaldehyde, and other chemicals that can off-gas. Natura pillows use wool as a natural fire barrier instead of chemical treatments. Their GREENGUARD Gold and OEKO-TEX certifications confirm low chemical emissions.
Cervical Support: Gordon, Grimmer-Somers, and Trott tested five pillow types over multiple weeks and published their findings in Journal of Pain Research (2010, Vol. 3, pp. 137-145). Latex pillows scored lowest for waking cervical stiffness and headache across all sleep positions. The responsive bounce of latex keeps your head and neck in alignment without the sinking feeling of memory foam, which the study noted can trap the head in poor positions.
Comfort Tip from Talia
"Natural latex pillows feel different from memory foam. Latex is more responsive and bouncy, pushing back against your head rather than slowly conforming. When testing a Natura pillow in our showroom, give yourself a few minutes to adjust to this different feel. Many customers initially find latex too firm but come to prefer it after experiencing the consistent support through the night."
Who Should Buy Natura Pillows?
Natura pillows suit specific types of sleepers better than others:
Back Sleepers: The medium-firm support of solid latex pillows keeps the head aligned with the spine without pushing it too far forward. The Natura Ultimate (Queen $168) with its 7-inch ventilated core works best for back sleeping.
Side Sleepers: Side sleepers need enough loft to fill the gap between shoulder and head. The Natura Organic Latex Pillow (Queen $196) or Exquisite (Queen $158) provide the height and firmness needed. A 2009 study in Manual Therapy found that pillow height directly affects cervical pain intensity and sleep quality in side sleepers, with improper loft increasing morning stiffness by measurable margins (Gordon, Grimmer-Somers & Trott, 2009).
Hot Sleepers: If you regularly wake up with a sweaty pillow, natural materials offer significant improvement. Latex has an open-cell structure that promotes airflow, while wool regulates temperature by absorbing and releasing moisture. The Aloe Dream Mate (Queen $124) with its aloe-enriched cooling cover and granulated latex core allows maximum air circulation.
Allergy Sufferers: The natural resistance of latex and wool to dust mites and mold makes these pillows easier to keep allergen-free than synthetic alternatives. Natural latex is inherently antimicrobial without chemical treatments. Regular airing and occasional spot cleaning maintain these benefits.
Who Might Want a Different Option: Stomach sleepers often find latex pillows too thick and firm. They typically need thin, soft pillows that don't crane the neck backward. Some sleepers also prefer the slow-conforming feel of memory foam over the springy response of latex, in which case the Natura Luscious (Queen $138) is worth considering as a middle ground.
Natural Sleep Products in Brantford
Interest in natural sleep products has grown among Brantford customers, particularly those in the downtown lofts and West Brant homes. Many tell us they want to avoid synthetic materials for health and environmental reasons. Ontario's humid summers also make the breathability of natural pillows practical. We see customers from Hamilton, Cambridge, and Kitchener specifically looking for natural pillow options they can test before buying, since Natura pillows are not widely available in showrooms across Ontario.
How to Choose the Right Natura Pillow
With seven models in the lineup, picking the right one comes down to three questions:
1. What is your sleep position? Back sleepers do well with medium-firm solid cores (Ultimate, Exquisite). Side sleepers need loft and firmness (Organic Latex, Exquisite). Combination sleepers who shift positions benefit from mouldable granulated latex (Dream, Dream Mate, Aloe Dream Mate).
2. Do you prefer firm bounce or soft conformity? Solid Talalay latex has a responsive, springy feel. If you want something closer to the memory foam hug, the Luscious is the one to try. If you want adjustable firmness, granulated fills let you push latex around until the pillow fits your head shape.
3. How important is certification? All Natura pillows use natural materials, but the Organic Latex model carries both GOLS (Global Organic Latex Standard) and GOTS (Global Organic Textile Standard) certifications. The Aloe Dream Mate and Dream Mate are OEKO-TEX certified. If full organic chain-of-custody matters to you, the Organic Latex is the only model with that documentation.
Brad's Quick Pick Guide
- Tightest budget: Dream at $89, granulated latex you can shape
- Switching from down: Dream Mate at $119, similar plush feel with latex support
- Hot sleeper: Aloe Dream Mate at $124, cooling aloe fabric
- Side sleeper wanting conformity: Luscious at $138, memory foam without chemicals
- Allergy concerns: Exquisite at $158, solid antimicrobial latex
- Back sleeper, best all-around: Ultimate at $168, ventilated core flagship
- Full organic certification: Organic Latex at $196, GOLS/GOTS certified
Frequently Asked Questions
Find Your Perfect Mattress at Mattress Miracle
We are a family-owned mattress store in Brantford, helping our community sleep better since 1997. Come try mattresses in person and get honest, no-pressure advice.
441 1/2 West Street, Brantford, Ontario
Call 519-770-0001How long do Natura latex pillows last?
Natural latex pillows typically last 5 to 7 years with proper care, significantly longer than synthetic pillows that flatten within 1 to 2 years. All Natura pillows include a 5-year limited manufacturer's warranty. Latex maintains its resilience and does not develop the permanent indentations common with memory foam over time. Use a pillow protector, wash the cover regularly, and occasionally air out the core.
Can you wash Natura pillows?
The removable cotton covers on Natura pillows are machine washable in cold water on a gentle cycle. However, the latex and wool cores should never be submerged in water, as this damages the natural materials. Spot clean the core with a damp cloth and mild detergent if needed, then air dry completely before reassembling. Using a pillow protector significantly reduces the need to clean the core.
Are Natura pillows good for neck pain?
Gordon, Grimmer-Somers, and Trott conducted a multi-week field trial comparing latex, feather, foam, polyester, and participants' own pillows (Journal of Pain Research, 2010, Vol. 3, pp. 137-145). Latex scored lowest for morning cervical stiffness and headache across all sleep positions tested. The responsive support prevents your head from sinking into poor alignment. We recommend testing different loft heights at our showroom, since proper height depends on your shoulder width and sleep position.
Do Natura pillows have a smell?
Natural latex has a mild, distinctive scent that some people notice initially. This is not chemical off-gassing but rather the natural odour of rubber tree sap. The smell typically dissipates within a few days to a week of opening. Wool pillows have very little odour. If you are sensitive to smells, airing the pillow in a well-ventilated room for 24 to 48 hours before use usually resolves any concerns.
Where can I buy Natura pillows in Ontario?
You can find all seven Natura pillow models at Mattress Miracle's showroom at 441 1/2 West Street in Brantford. Testing in person matters because pillow comfort is highly personal. We deliver across Ontario, including Hamilton, Kitchener, Cambridge, Toronto, and surrounding areas. Call (519) 770-0001 to check stock on specific models and sizes.
What is the difference between granulated and solid latex pillows?
Granulated (shredded) latex pillows like the Dream and Dream Mate contain small pieces of latex that move freely, letting you adjust loft and shape. Solid latex pillows like the Ultimate and Exquisite have a single moulded core that provides consistent, uniform support. Granulated fills feel softer and more mouldable. Solid cores feel firmer and bouncier. Side sleepers generally do better with solid cores for reliable height.
Are Natura pillows worth the price compared to synthetic alternatives?
Over a 5 to 7 year lifespan, a $89 Natura Dream costs less per year than replacing $15 polyester pillows annually. Beyond economics, natural latex and wool resist dust mites without chemical treatment, regulate temperature better than synthetic foam, and maintain support without flattening. The Luscious at $138 (regular $179) offers one of the strongest value propositions with its natural memory foam construction and 5-year warranty.
Visit Our Brantford Showroom
Mattress Miracle
441 1/2 West Street, Brantford
Phone: (519) 770-0001
Hours: Mon-Wed 10-6, Thu-Fri 10-7, Sat 10-5, Sun 12-4
All seven Natura pillow models are available to test in our showroom. Bring your usual sleep position and we will help you find the right loft and firmness. We deliver across Ontario.
This article is for informational purposes only and does not constitute medical advice. If you have chronic neck pain or a cervical spine condition, consult a qualified healthcare professional before changing your pillow.
Sources
- Gordon SJ, Grimmer-Somers K, Trott P. Pillow use: the behaviour of cervical pain, sleep quality, and pillow comfort in side sleepers. Manual Therapy. 2009;14(6):671-678. DOI: 10.1016/j.math.2009.02.006
- Gordon SJ, Grimmer-Somers KA, Trott PH. Pillow use: the behaviour of cervical stiffness, headache and scapular/arm pain. J Pain Res. 2010;3:137-145. DOI: 10.2147/JPR.S11074
- Okamoto-Mizuno K, Mizuno K. Effects of thermal environment on sleep and circadian rhythm. Journal of Physiological Anthropology. 2012;31(1):14. DOI: 10.1186/1880-6805-31-14
- Haskell EH, Palca JW, Walker JM, Berger RJ, Heller HC. The effects of high and low ambient temperatures on human sleep stages. Electroencephalography and Clinical Neurophysiology. 1981;51(5):494-501.
- Erfanian P, Tenzif S, Guerriero RC. Assessing effects of a semi-customized experimental cervical pillow on sympathetic nervous system parameters. J Can Chiropr Assoc. 2004;48(1):20-28. PMCID: PMC1840035
- Persson L, Moritz U. Neck support pillows: a comparative study. J Manipulative Physiol Ther. 1998;21(4):237-240. PMID: 9608379
- Rubber Research Institute of Malaysia. Natural antimicrobial properties of natural rubber latex. Research documentation on natural latex resistance to dust mites, mold, and mildew.
Visit Our Brantford Showroom
We are located at 441 1/2 West Street in downtown Brantford. Free parking available. Our team does not work on commission, so you get honest advice based on your needs.
Mattress Miracle -- 441 1/2 West Street, Brantford, ON -- (519) 770-0001
Hours: Monday-Wednesday 10am-6pm, Thursday-Friday 10am-7pm, Saturday 10am-5pm, Sunday 12pm-4pm.
Come in and let our team help you find the right mattress for your needs. No pressure, no commission.