Quick Answer: Natura offers five latex pillow models in Canada, ranging from solid Talalay cores to adjustable granulated fills. Side sleepers who need consistent loft and firm support usually prefer the solid latex Ultimate or Exquisite. Sleepers wanting adjustable loft prefer the granulated Dream Mate. All Natura latex pillows are assembled in Canada and naturally antimicrobial.
If a Natura latex pillow wins you over, the beds are worth a look too. The Natura mattress collection carries the Green Spring, all-latex, and organic lines in every size.
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About Natura
Natura was founded by Harry and Ralph Rossdeutscher, a father-and-son team, and has been manufacturing natural sleep products for over 30 years. Products are assembled in Canada using natural latex, organic cotton, and Natura Grow Wool. The company focuses on natural and organic materials, avoiding synthetic foams and chemical treatments in their pillow construction.
This matters for a pillow review because the manufacturing pedigree is consistent. Unlike brands that outsource to different factories for different product lines, Natura controls the material sourcing and assembly process for their entire latex pillow range. That consistency now extends to beds as well: the full Natura mattress line landed at Mattress Miracle in July 2026.
Understanding Latex Pillow Types
Before comparing models, it helps to understand the two fundamental latex construction types that Natura uses across their pillow line.
Solid Talalay Latex
A single piece of Talalay-process latex, moulded to the pillow shape. Solid latex provides consistent support across the entire surface. The feel is springy and responsive, pushing back against head weight rather than conforming and sinking like memory foam. Solid latex pillows maintain their loft over years because the structure is one continuous piece rather than individual pieces that can shift or compress.
Granulated (Shredded) Talalay Latex
Small pieces of Talalay latex loosely filled inside the pillow casing. Granulated latex is adjustable: you can add or remove fill to change the loft (height) and firmness. The feel is softer and more plush than solid latex, mimicking the compression of down or feather pillows but with more resilience. Granulated latex pillows conform more closely to head shape but may require periodic fluffing to redistribute the fill.
| Feature | Solid Talalay | Granulated Talalay |
|---|---|---|
| Loft consistency | Fixed, does not change over time | Adjustable, may shift during sleep |
| Support | Firm and consistent across the surface | Conforms to head, support varies by fill level |
| Feel | Springy, responsive, bouncy | Plush, compressible, down-like |
| Best for | Side sleepers, back sleepers who want consistent height | Back sleepers, stomach sleepers, combination sleepers |
| Maintenance | None required | Occasional fluffing, may need fill adjustment |
| Durability | Excellent, 5 to 8 years without loft loss | Very good, 4 to 6 years with occasional refluffing |
Natura Latex Pillow Models Compared
1. Natura Ultimate Organic Pillow
The flagship latex pillow in Natura's lineup and their longest-standing product.
- Core: Solid Talalay latex, single piece
- Cover: Certified organic cotton sateen
- Lining: Certified organic Natura Grow Wool
- Certification: Organic (cotton and wool certified organic, latex natural Talalay)
- Sizes: Standard (16 by 24 by 6 inches), Queen (16 by 28 by 6 inches), King (16 by 32 by 6 inches)
- Feel: Medium-firm with springy response. The wool lining adds a soft layer between the latex core and the cotton cover, creating a gentle surface feel over a firm core
Best for: Side sleepers who need consistent loft to keep the cervical spine aligned. Back sleepers who want firm, reliable support. People who prioritize organic certification across all materials.
Not ideal for: Stomach sleepers (6-inch loft is too high, creating neck extension). People who prefer a soft, sinking feel. Those who want adjustable loft.
2. Natura Organic Latex Pillow
The organic entry point in the solid latex range.
- Core: Solid natural latex (organic certified)
- Cover: Certified 100 percent organic cotton sateen
- Lining: Certified 100 percent organic Natura Grow Wool
- Certification: Organic materials throughout
- Sizes: Standard, Queen, King
- Feel: Medium-firm, similar to the Ultimate but may vary slightly in latex density
Best for: Sleepers who want the solid latex organic experience. Similar performance to the Ultimate at a slightly different price point. Back and side sleepers.
Not ideal for: Stomach sleepers, those wanting adjustable loft, those who prefer a plush feel.
3. Natura Exquisite Latex Pillow
A solid Talalay latex pillow with a focus on the single-piece construction.
- Core: Solid Talalay latex, single piece, no shredded fill
- Cover: Cotton cover
- Lining: Wool lining for temperature regulation
- Key feature: Emphasis on no shifting, no lumps, no settling. The solid core means the pillow feels exactly the same from the first night to years later
- Sizes: Standard, Queen, King
- Feel: Springy, responsive, consistent support
Best for: People who are frustrated with pillows that go flat, shift, or develop lumps. Side sleepers and back sleepers who want predictable, unchanging support night after night. Those who dislike the maintenance of adjustable pillows.
Not ideal for: Stomach sleepers, combination sleepers who change positions frequently (solid latex does not adjust to different positions as well as granulated).
4. Natura Dream Mate Pillow
The adjustable-loft option with a down-like feel.
- Core: Granulated Talalay latex fill
- Cover: Unbleached 100 percent cotton
- Lining: NaturaWool
- Key feature: Adjustable loft. You can unzip the cover and remove or add granulated latex to change the pillow height and firmness
- Sizes: Standard (16 by 24 by 6 inches), Queen (16 by 28 by 6 inches), King (16 by 32 by 6 inches)
- Feel: Plush, compressible, similar to a quality down pillow but with more resilience and support. Bounces back rather than staying compressed
Best for: Combination sleepers who need different loft for different positions. Stomach sleepers who can remove fill to lower the loft. People who want a natural-material pillow that feels like down. Couples where each person needs different pillow height from the same model.
Not ideal for: People who want zero maintenance (granulated fill benefits from occasional fluffing). Those who want perfectly consistent support across the surface (granulated fill can shift slightly).
5. Natura Dream Pillow
A granulated latex pillow with adaptive support properties.
- Core: Granulated latex core
- Cover: Soft fabric cover
- Key feature: The granulated latex delivers adaptive support while maintaining its shape over time, unlike memory foam or synthetic materials that flatten permanently
- Sizes: Standard, Queen, King
- Feel: Medium, adaptive, conforms to head position
Best for: Sleepers who want the adaptability of granulated latex at an accessible price point. Back sleepers and combination sleepers.
Not ideal for: Those who want the firmest possible support (solid latex options are firmer). Those who dislike any fill shifting.
Model-by-Model Comparison
| Model | Latex Type | Adjustable | Cover | Best Position | Organic |
|---|---|---|---|---|---|
| Ultimate Organic | Solid Talalay | No | Organic cotton sateen | Side, back | Yes (all materials) |
| Organic Latex | Solid natural | No | Organic cotton sateen | Side, back | Yes (all materials) |
| Exquisite | Solid Talalay | No | Cotton | Side, back | Partial (natural materials) |
| Dream Mate | Granulated Talalay | Yes | Unbleached cotton | All positions | Partial (natural materials) |
| Dream | Granulated | Yes | Cotton blend | Back, combination | Partial (natural materials) |
Choosing by Sleep Position
Side Sleepers
Side sleeping requires the most pillow loft because the distance between the mattress surface and the head (determined by shoulder width) is greatest in this position. The pillow needs to fill this gap completely to maintain neutral cervical alignment. Research shows that neutral spine alignment during sleep is associated with reduced neck pain and better sleep quality (Gordon et al., 2011).
Recommended: Natura Ultimate or Exquisite (solid latex provides consistent loft that does not compress under head weight during the night, maintaining alignment through the full sleep period).
Back Sleepers
Back sleeping requires moderate loft to support the natural cervical curve without pushing the head forward. The pillow should cradle the head while supporting the curve of the neck.
Recommended: Any model works. Solid latex (Ultimate, Organic, Exquisite) for firm, consistent support. Dream Mate or Dream with moderate fill level for a softer feel with gentle contouring.
Stomach Sleepers
Stomach sleeping requires the lowest loft to prevent neck hyperextension. Standard 6-inch solid latex pillows are typically too high for stomach sleepers.
Recommended: Dream Mate with fill removed to achieve a low, thin loft. This is the only Natura latex model that can be adjusted thin enough for comfortable stomach sleeping.
Combination Sleepers
Combination sleepers change positions during the night and need a pillow that accommodates varying loft requirements.
Recommended: Dream Mate. The granulated fill shifts slightly to accommodate different positions. Set the fill level for your primary sleeping position (the one you spend the most time in).
Why Latex Instead of Memory Foam or Down
Latex occupies a unique position in the pillow material spectrum. Understanding how it compares to the alternatives explains why Natura focuses on this material.
| Property | Latex | Memory Foam | Down or Feather |
|---|---|---|---|
| Response speed | Instant (springy) | Slow (conforms gradually) | Instant (compresses) |
| Support consistency | Pushes back, maintains loft | Conforms, may lose loft over night | Compresses flat, needs fluffing |
| Temperature | Cool (open-cell structure, breathable) | Warm (retains body heat) | Moderate (breathable but insulating) |
| Allergen resistance | Naturally antimicrobial, resistant to dust mites | Resistant to dust mites | Can harbour dust mites and allergens |
| Durability | 5 to 8 years | 3 to 5 years | 1 to 3 years before flattening |
| Off-gassing | Minimal (natural material) | Common when new (synthetic chemicals) | None |
| Environmental | Natural, biodegradable | Petroleum-based, not biodegradable | Animal product, biodegradable |
Research on pillow materials and cervical alignment supports the use of pillows that maintain consistent loft throughout the night. A study by Gordon et al. (2009) found that pillow type significantly affects waking cervical stiffness, headache, and arm pain, with rubber (latex) pillows outperforming feather pillows for symptom reduction in participants with chronic neck pain.
Practical Considerations
Break-In Period
New latex pillows may feel firmer than expected for the first 1 to 2 weeks. The latex gradually softens slightly with use (a process sometimes called "curing"). Give any new latex pillow at least 2 weeks before deciding whether it suits you.
Care and Maintenance
- Do not machine wash the latex core. Latex should not be submerged in water or put in a washing machine. If the core needs cleaning, spot clean with a damp cloth and mild soap
- Wash the cover regularly. Most Natura pillow covers are removable and machine washable. Wash the outer cover every 2 to 4 weeks
- Air out periodically. Remove the cover and let the latex core air out in a well-ventilated room for a few hours every few months. Do not place in direct sunlight, which can degrade latex over time
- Use a pillow protector. A breathable cotton pillow protector between the cover and your pillowcase extends the life of both the cover and the latex core
Latex Allergy Note
Talalay-process latex undergoes extensive washing that removes most of the proteins responsible for latex allergies. True latex pillow allergies are rare but not impossible. If you have a diagnosed latex allergy, consult your allergist before purchasing a latex pillow. If you have a mild sensitivity, the multiple layers between you and the latex core (pillowcase, cover, wool lining) provide significant barrier protection.
Common Questions
Shop: Pillows at Mattress Miracle
Shop This Topic at Mattress Miracle
Popular pillows at Mattress Miracle:
- Somnia 3.0 support pillow
- Symbia Orthopedic Wedge Pillow
- Talalay Latex Pillow (Dreamcloud)
- Cool Ice Pillow (Cooling Gel)
Or our full pillow range in our Brantford showroom.
Find Your Perfect Mattress at Mattress Miracle
We are a family-owned mattress store in Brantford, helping our community sleep better since 1997. Come try mattresses in person and get honest, no-pressure advice.
441 1/2 West Street, Brantford, Ontario
Call 519-770-0001Which Natura latex pillow is best for side sleepers?
The Natura Ultimate Organic or Exquisite pillow. Both use solid Talalay latex that maintains consistent loft throughout the night, keeping the cervical spine aligned in the side-sleeping position. The 6-inch height is appropriate for most adults sleeping on their side. Solid latex does not compress and lose height the way granulated fill or memory foam can.
Can you adjust the height of Natura latex pillows?
Only the granulated latex models (Dream Mate and Dream) are adjustable. You unzip the cover and remove or add granulated latex to change the loft. The solid latex models (Ultimate, Organic, Exquisite) have a fixed 6-inch height that cannot be adjusted. Choose granulated if you need customizable height, solid if you want unchanging support.
How long do Natura latex pillows last?
Solid Talalay latex pillows typically last 5 to 8 years without significant loft loss. Granulated latex models last 4 to 6 years with occasional fluffing. Both outlast memory foam pillows (3 to 5 years) and down pillows (1 to 3 years). Proper care, including regular cover washing and a pillow protector, extends the lifespan.
Are Natura pillows made in Canada?
Yes. Natura pillows are assembled in Canada. The company was founded by a Canadian father-and-son team and has been producing natural sleep products for over 30 years. Materials include natural Talalay latex, organic cotton, and Natura Grow Wool.
Sources
- Gordon, S.J. et al. (2009). Pillow use: the behaviour of cervical pain, sleep quality, and pillow comfort in side sleepers. Manual Therapy, 14(6), 671-678.
- Gordon, S.J. et al. (2011). Pillow use: the behavior of cervical stiffness, headache and scapular/arm pain. Journal of Pain Research, 4, 137-141.
- Persson, L. and Moritz, U. (1998). Neck pain and pillow: a blinded study of the effect of pillows on non-specific neck pain, headache and sleep. Advances in Physiotherapy, 1(4), 155-164.
- Jacobson, B.H. et al. (2010). Effect of prescribed sleep surfaces on back pain and sleep quality in patients diagnosed with low back and shoulder pain. Applied Ergonomics, 42(1), 91-97.
Mattress Miracle carries the full Natura latex pillow range. We fit pillows the way we fit mattresses: by sleep position, body type, and personal preference, on an actual mattress, with honest guidance about which model suits you. Free delivery across Brantford and southwestern Ontario.
441 1/2 West Street, Brantford, Ontario
Call us: (519) 753-4564