8 min read
The Full Natura Pillow Lineup
Natura has been making natural sleep products in Canada for over 30 years. Their pillow range is built around two core materials: Talalay latex (in 5 models) and memory foam (in 1 model). Understanding the material difference is the first step to choosing the right model.
| Model | Material | Construction | Adjustable | Organic | Best For |
|---|---|---|---|---|---|
| Ultimate Organic | Solid Talalay latex | Single piece core | No | Yes (all materials) | Side sleepers, organic priority |
| Organic Latex | Solid natural latex | Single piece core | No | Yes (all materials) | Side and back sleepers, organic |
| Exquisite | Solid Talalay latex | Single piece core | No | Natural (not certified organic) | Side and back sleepers, consistency |
| Dream Mate | Granulated Talalay latex | Loose fill, adjustable | Yes | Natural (not certified organic) | Combination sleepers, adjustable loft |
| Dream | Granulated latex | Loose fill, adaptive | Yes | Natural | Back and combination sleepers |
| Luscious | Ventilated memory foam | Solid single piece | No | No (OEKO-TEX certified) | Side sleepers who prefer memory foam |
Latex vs Memory Foam: The Feel Difference
The most important decision when choosing a Natura pillow is whether you prefer latex or memory foam. They support your head differently, and the preference is personal.
- Latex feel: Springy, responsive, pushes back against your head. When you press into it, the latex rebounds immediately. It supports your head by lifting it rather than allowing it to sink deeply. Temperature neutral to cool. Does not retain body heat
- Memory foam feel: Slow-conforming, cradling, allows the head to sink in gradually. When you press into it, the foam conforms slowly to your shape. It supports by distributing pressure across a large contact area. Warmer than latex, though the Luscious model addresses this with ventilation holes
Neither is objectively better. Research on pillow materials shows that individual comfort preference is the strongest predictor of sleep quality improvement (Gordon et al., 2009). The right choice is the one that feels better to you.
Model-by-Model Reviews
1. Natura Ultimate Organic Pillow
The flagship. Solid Talalay latex core with certified organic cotton sateen cover and certified organic Natura Grow Wool lining. This is Natura's most premium offering and their longest-standing pillow product.
- What we like: Consistent loft that does not change over time. The wool lining adds moisture regulation and a soft surface feel over the firm latex core. Comprehensive organic certification across all materials. The 6-inch height suits most side sleepers well
- What to know: The loft is fixed at 6 inches. Cannot be adjusted. Too high for stomach sleepers. The springy latex feel is different from what most people expect from a pillow. If you are used to down or memory foam, the first night may feel unusual. Give it 1 to 2 weeks to adjust
- Price tier: Premium
2. Natura Organic Latex Pillow
The organic entry point. Solid natural latex core with organic cotton sateen cover and organic Natura Grow Wool lining.
- What we like: Full organic certification like the Ultimate. Solid latex core for consistent support. Good value within the organic range
- What to know: Performance is similar to the Ultimate with potential differences in latex density or firmness depending on the production run. The organic certification is the primary selling point
- Price tier: Mid-premium
3. Natura Exquisite Latex Pillow
The consistency champion. Solid Talalay latex, single piece, with cotton cover and wool lining.
- What we like: The emphasis on single-piece construction means no shifting, lumps, or uneven areas. What you feel on night one is what you feel on night 500. Excellent for people who have been frustrated by pillows that change shape or flatten over time
- What to know: Not certified organic (uses natural rather than certified organic materials). The rigid consistency that is a strength for some is a limitation for combination sleepers who need different support in different positions
- Price tier: Mid-range
4. Natura Dream Mate Pillow
The versatile all-rounder. Granulated Talalay latex with unbleached cotton cover and NaturaWool lining. Adjustable loft.
- What we like: Adjustable loft makes this the most versatile model. Side sleepers can keep the full fill for maximum height. Stomach sleepers can remove fill for a thin profile. The granulated latex mimics the compression of down but springs back rather than going flat. NaturaWool lining provides temperature regulation
- What to know: Requires occasional fluffing to redistribute the granulated fill. The fill can shift during sleep, creating slightly uneven support. Not as consistent as solid latex models. May need periodic adjustment if your sleeping position changes
- Price tier: Mid-range
5. Natura Dream Pillow
The accessible granulated option. Granulated latex core with a soft fabric cover.
- What we like: Adaptive support at an accessible price point. The granulated latex conforms to head position while maintaining its shape over time, unlike synthetic materials that flatten permanently
- What to know: Fewer premium features than the Dream Mate (different cover material). Still provides the adjustable loft benefit of granulated latex. A good entry point if you want to try the granulated latex format before committing to a higher-tier model
- Price tier: Entry
6. Natura Luscious Memory Foam Pillow
The memory foam option. Solid ventilated memory foam core with a 220gsm velvet polyester cover. OEKO-TEX Standard 100 certified.
- What we like: For people who prefer the slow-contouring feel of memory foam, this is Natura's answer. The ventilation holes address the common heat-retention complaint of solid memory foam pillows. The velvet cover feels luxurious. The single-piece core does not clump or shift. OEKO-TEX certification confirms the foam has been tested for harmful substances
- What to know: This is the only non-latex, non-organic pillow in the Natura range. The cover is polyester, not cotton. Memory foam retains more heat than latex despite the ventilation. The slow-response feel means the pillow does not immediately adapt when you change positions. If you move frequently during sleep, latex may respond better to your movements
- Price tier: Mid-range
Choosing by Priority
If Your Priority Is Organic Materials
Choose the Ultimate Organic or Organic Latex. These are the only models with comprehensive organic certification (organic cotton cover, organic wool lining, natural latex core). For environmentally conscious buyers or people with chemical sensitivities, the organic range eliminates concerns about pesticide residues in cotton and chemical treatments in wool.
If Your Priority Is Adjustable Loft
Choose the Dream Mate. It is the premium adjustable option with quality cover materials and NaturaWool lining. The ability to add or remove granulated latex makes this the only model that works well for every sleep position.
If Your Priority Is Consistency and Durability
Choose the Exquisite or Ultimate Organic. Solid latex holds its shape and loft for years. No adjustment needed. No maintenance. Predictable performance every night.
If Your Priority Is Pressure Relief for Side Sleeping
Choose between the Ultimate Organic (firm, springy support) and the Luscious (slow-conforming cradle). Both work for side sleepers, but the feel is very different. Try both in-store to determine which feel suits your preference.
If Your Priority Is Budget
Start with the Dream pillow. It provides the adjustable granulated latex experience at the lowest price point in the Natura range. If you discover you prefer solid latex, upgrade to the Exquisite. If you prefer the adjustable format, the Dream Mate is the premium version.
Care and Longevity
| Model Type | Expected Lifespan | Maintenance | Cover Care |
|---|---|---|---|
| Solid latex (Ultimate, Organic, Exquisite) | 5 to 8 years | None for the core. Air out periodically | Remove and machine wash cover every 2 to 4 weeks |
| Granulated latex (Dream Mate, Dream) | 4 to 6 years | Fluff periodically. Adjust fill as needed | Remove and machine wash cover every 2 to 4 weeks |
| Memory foam (Luscious) | 3 to 5 years | None for the core. Air out periodically | Remove and machine wash velvet cover per care label |
- Never machine wash latex or memory foam cores. Spot clean only with a damp cloth
- Do not expose latex to direct sunlight, which degrades the material
- Use a breathable pillow protector under your pillowcase to extend the life of the cover and core
- All Natura pillows benefit from occasional airing in a well-ventilated room
Common Questions
Shop: Pillows at Mattress Miracle
Shop This Topic at Mattress Miracle
Popular pillows at Mattress Miracle:
- Somnia 3.0 support pillow
- Symbia Orthopedic Wedge Pillow
- Talalay Latex Pillow (Dreamcloud)
- Cool Ice Pillow (Cooling Gel)
Or our full pillow range in our Brantford showroom.
Find Your Perfect Mattress at Mattress Miracle
We are a family-owned mattress store in Brantford, helping our community sleep better since 1997. Come try mattresses in person and get honest, no-pressure advice.
441 1/2 West Street, Brantford, Ontario
Call 519-770-0001Which Natura pillow is the best overall?
There is no single best model because pillow preference is personal. For side sleepers who want organic materials, the Ultimate Organic is the top choice. For versatility across all sleep positions, the Dream Mate with adjustable loft is the most flexible. For memory foam fans, the Luscious is the only option. Try models in-store to find your best match.
What is the difference between Natura latex and memory foam pillows?
Latex is springy and responsive, pushing back against your head immediately. Memory foam is slow-conforming, allowing your head to sink in gradually. Latex sleeps cooler. Memory foam provides more cradling pressure relief. Both support the head and neck, but the feel is distinctly different. Neither is objectively better; it depends on personal preference.
Are all Natura pillows organic?
No. Only the Ultimate Organic and Organic Latex pillows have comprehensive organic certification (organic cotton, organic wool, natural latex). The Exquisite, Dream Mate, and Dream use natural but not certified organic materials. The Luscious uses memory foam with OEKO-TEX certification, not organic materials. Check the specific model for certification details.
Can I try Natura pillows before buying?
Yes. Mattress Miracle in Brantford carries the full Natura pillow range for in-store testing. We fit pillows by sleep position on an actual mattress, which is the most reliable way to determine which model suits you. Visit our showroom at 441 1/2 West Street or call (519) 753-4564.
Sources
- Gordon, S.J. et al. (2009). Pillow use: the behaviour of cervical pain, sleep quality, and pillow comfort in side sleepers. Manual Therapy, 14(6), 671-678.
- Persson, L. and Moritz, U. (1998). Neck pain and pillow: a blinded study of the effect of pillows on non-specific neck pain, headache and sleep. Advances in Physiotherapy, 1(4), 155-164.
- Jacobson, B.H. et al. (2010). Effect of prescribed sleep surfaces on back pain and sleep quality in patients diagnosed with low back and shoulder pain. Applied Ergonomics, 42(1), 91-97.
- Kovacs, F.M. et al. (2003). Effect of firmness of mattress on chronic non-specific low-back pain. The Lancet, 362(9396), 1599-1604.
Mattress Miracle carries every Natura pillow model for in-store testing. We fit pillows by sleep position, body type, and material preference, on an actual mattress. Honest guidance, no pressure, free delivery across Brantford and southwestern Ontario.
441 1/2 West Street, Brantford, Ontario
Call us: (519) 753-4564
Visit Our Brantford Showroom
We are located at 441½ West Street in downtown Brantford. Free parking available. Our team does not work on commission, so you get honest advice based on your needs.
Mattress Miracle , 441½ West Street, Brantford, ON · (519) 770-0001
Hours: Monday–Wednesday 10am–6pm, Thursday–Friday 10am–7pm, Saturday 10am–5pm, Sunday 12pm–4pm.