Quick Answer: The Silk & Snow Hybrid is $950 Queen CAD and uses foam over individually wrapped coils. Novosbed is also Canadian, now owned by GoodMorning.com, and offers a memory foam mattress at $999 Queen in three firmness options. Novosbed suits memory foam fans; Silk & Snow Hybrid is the better choice for hot sleepers and couples. Both are online-only. Visit Mattress Miracle in Brantford to test a comparable option in person.
Brad, Owner, 40+ years of experience: "We have been helping Brantford families sleep better since 1997. Every customer gets personal attention, honest advice, and the kind of follow-up service you just do not get from big box stores."
In This Guide
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Both Silk & Snow and Novosbed are Canadian brands, which makes this comparison interesting. You're not choosing between a domestic and foreign option, but between two Canadian online mattress companies with different product approaches. Understanding the difference helps you make a more informed decision.
Brand Overview: Silk & Snow and Novosbed
Silk & Snow is a Canadian brand founded in 2018 and acquired by Sleep Country Canada in 2022. Their Hybrid at $950 Queen uses foam over individually wrapped coils for a balanced medium-firm feel with good temperature regulation. It's the coil-based option in their lineup.
Novosbed is a Canadian memory foam brand founded in Edmonton, Alberta. They are now owned by GoodMorning.com, the same parent company as Douglas, Logan & Cove, and Juno. Their mattress is a high-density memory foam design available in three firmness options: Soft, Medium, and Firm. This is one of the few online mattress brands that offers genuine firmness choice rather than a single "medium-firm" option.
Firmness Choice and Sleep Quality
Research in Sleep Medicine Reviews found that appropriate firmness for an individual's body weight and sleep position significantly affects sleep quality and spinal alignment. Heavier sleepers generally need firmer support; side sleepers often prefer softer options for shoulder and hip relief. Novosbed's three-firmness model addresses this more directly than most online brands, which offer only one firmness level.
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Construction and Comfort Compared
The Silk & Snow Hybrid uses a foam comfort layer over individually wrapped pocketed coils. The result is medium-firm with good responsiveness, motion isolation, edge support, and better temperature regulation than all-foam designs. The coil system allows air to circulate beneath the comfort layer, which helps hot sleepers significantly.
Novosbed uses multiple layers of memory foam, including a gel memory foam comfort layer, a transition foam, and a high-density support base. It's available in three firmnesses: Soft (good for side sleepers under 180 lbs), Medium (general purpose), and Firm (back/stomach sleepers and heavier individuals). The memory foam feel is slow-response and contouring, the classic enveloping sensation.
Brad, our owner at Mattress Miracle, often points out that Novosbed's three-firmness model is genuinely useful for buyers who know their preference but can be confusing for those who don't. Coming into a showroom to test different firmness levels in person is the most reliable way to determine what works for your body.
Which Novosbed Firmness Is Right for You?
As a general guide: Soft suits side sleepers under 180 lbs who need significant shoulder and hip cushioning. Medium suits most back sleepers and side sleepers in the 150-230 lb range. Firm suits stomach sleepers and heavier back sleepers who need more lumbar support. If you're between options, Novosbed offers a Comfort+ adjustment service where they send a topper to change the feel without a full return.
Price and Firmness Options
Silk & Snow Hybrid is $950 Queen in Canadian dollars with a 100-night trial and 15-year warranty. One firmness option (medium-firm) fits most sleepers. Service through Sleep Country Canada's domestic network.
Novosbed is $999 Queen in Canadian dollars in any of the three firmness options. They offer a 120-night trial and a 15-year warranty. GoodMorning.com operates fully within Canada, so warranty and return service are domestic. Both brands are similarly priced and both offer Canadian service, which is a meaningful distinction from American alternatives.
Two Canadian Brands: Which Serves Brantford Buyers Better?
Both Silk & Snow and Novosbed serve Canadian customers with domestic pricing and domestic service, which is a genuine advantage over American or European online brands. The decision between them comes down to mattress type preference: hybrid vs memory foam, and single firmness vs three-firmness choice. For Brantford shoppers who aren't sure which they prefer, testing a comparable mattress at Mattress Miracle is the most practical step before committing to either.
Who Each Mattress Suits Best
The Silk & Snow Hybrid suits couples, hot sleepers, combination sleepers, and anyone who wants a proven coil-hybrid feel at a competitive Canadian price. The pocketed coils provide better motion isolation and temperature regulation than Novosbed's all-foam design.
Novosbed suits dedicated memory foam fans who know they want that slow-response enveloping feel and who know their firmness preference. The three-firmness option makes it the best-fit memory foam choice for Canadian buyers who want personalization, particularly side sleepers who tend to run cool.
At Mattress Miracle in Brantford, we carry Restonic options at comparable price points: the ComfortCare Queen at $1,619 with 1,222 individually wrapped coils and the Luxury Silk & Wool Queen at $2,395 with 884 zoned coils. Both are available to test on our West Street showroom floor. We've served Brantford families since 1997, with white glove $30 white glove delivery included.
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Find Your Perfect Mattress at Mattress Miracle
We are a family-owned mattress store in Brantford, helping our community sleep better since 1997. Come try mattresses in person and get honest, no-pressure advice.
441 1/2 West Street, Brantford, Ontario
Call 519-770-0001Frequently Asked Questions
Who owns Novosbed?
Novosbed is owned by GoodMorning.com, a Canadian company that also owns the Douglas, Logan & Cove, and Juno mattress brands. All of these brands operate online-only in Canada, serving the direct-to-consumer market with domestic pricing and service.
Is Silk & Snow Hybrid better than Novosbed?
It depends on your sleep preferences. The Silk & Snow Hybrid is better for hot sleepers and couples due to its coil construction. Novosbed is better for dedicated memory foam fans who want firmness choice. Both are Canadian brands with domestic service, so neither has a service advantage over the other.
Can I change Novosbed's firmness after buying?
Novosbed offers a service called Comfort+, which provides a topper to adjust the feel if your chosen firmness isn't quite right. This is a better solution than a full return and is available during the 120-night trial period. It's one of the more thoughtful policies in the online mattress space.
Which is better for hot sleepers, Silk & Snow Hybrid or Novosbed?
Silk & Snow Hybrid is notably better for hot sleepers. The individually wrapped coil layer allows airflow beneath the comfort foam, keeping the sleep surface cooler. Novosbed's all-memory-foam construction retains more heat, particularly the Soft and Medium options where the comfort layer is thicker.
Can I test a mattress comparable to Silk & Snow Hybrid or Novosbed in Brantford?
Yes. Mattress Miracle at 441 1/2 West Street in Brantford carries Restonic mattresses you can test in person across multiple firmness levels. Call (519) 770-0001 or visit Mon-Wed 10-6, Thu-Fri 10-7, Sat 10-5, or Sun 12-4.
Visit Our Brantford Showroom
Mattress Miracle
441 1/2 West Street, Brantford
Phone: (519) 770-0001
Hours: Mon-Wed 10-6, Thu-Fri 10-7, Sat 10-5, Sun 12-4
Not sure whether you want hybrid or memory foam? Come in and test both construction types in our Brantford showroom. Our team will help you figure out what your body prefers without any purchase pressure. White glove delivery included with every purchase.
Visit Our Brantford Showroom
We are located at 441½ West Street in downtown Brantford. Free parking available. Our team does not work on commission, so you get honest advice based on your needs.
Mattress Miracle , 441½ West Street, Brantford, ON · (519) 770-0001
Hours: Monday–Wednesday 10am–6pm, Thursday–Friday 10am–7pm, Saturday 10am–5pm, Sunday 12pm–4pm.