Quick Answer: Both the Silk and Snow Pillow and the Novosbed Pillow are Canadian-made memory foam pillows in the $80 to $120 CAD range with domestic service. Silk and Snow's adjustable fill and TENCEL cover give it a slight edge in versatility. Novosbed's solid memory foam design may suit buyers who prefer a more traditional feel.
Brad, Owner, 40+ years of experience: "We have been helping Brantford families sleep better since 1997. Every customer gets personal attention, honest advice, and the kind of follow-up service you just do not get from big box stores."
In This Guide
Reading Time: 5 minutes
Novosbed is a Canadian brand that sells mattresses and bedding accessories, making the Silk & Snow versus Novosbed pillow comparison a Canadian-versus-Canadian matchup. Both brands operate with domestic service and Canadian pricing, which removes the cross-border service question that complicates comparisons with American or European brands. The decision between them comes down to construction, feel, and value.
Brand Overview: Silk & Snow Pillow and Novosbed Pillow
Silk & Snow is a Canadian brand founded in 2018 and acquired by Sleep Country Canada in 2022. Their pillow uses CertiPUR-US certified shredded memory foam fill with a TENCEL lyocell cover and adjustable loft. At approximately $100 CAD, it's backed by Sleep Country Canada's national service network. The adjustable fill allows customisation for different sleep positions and preferences.
Novosbed was founded in 2009 in Edmonton, Alberta, making it one of Canada's earlier direct-to-consumer mattress brands. They were acquired by GoodMorning.com, which also owns Douglas, Logan & Cove, and Juno mattress brands. Novosbed offers a memory foam pillow alongside their mattress lineup, using traditional memory foam construction with Canadian domestic service. Their pillow is designed to complement their mattress customers' sleep experience.
Canadian Brand Manufacturing and Material Sourcing
Research from the Conference Board of Canada on consumer product trust found that Canadian consumers show higher satisfaction ratings with domestic brands for post-purchase service interactions, citing faster resolution times and clearer warranty processes compared to international brands. For sleep products specifically, domestic service means returns and warranty claims are processed within Canadian logistics infrastructure, avoiding the cross-border delays and cost issues that affect US and international brands. Both Silk & Snow and Novosbed benefit from domestic Canadian operations, making the comparison between them a direct product quality and value assessment rather than a service logistics question.
8 min read
Construction and Feel Compared
The Silk & Snow Pillow uses shredded memory foam fill inside a TENCEL lyocell cover. The adjustable fill is the key feature: buyers can add or remove foam to change loft and firmness, adapting the pillow to their primary sleep position. The TENCEL cover provides moisture-wicking throughout the night, and the shredded fill allows more airflow than solid foam. CertiPUR-US certification confirms foam quality and low emission standards.
Novosbed's pillow uses traditional memory foam in a more conventional construction. Memory foam contours to the head and neck for pressure relief, which is the classic memory foam benefit. The construction is simpler than Silk & Snow's adjustable shredded design, without the loft customisation feature. For buyers who prefer the familiar slow-response contouring of traditional memory foam over the more cluster-like feel of shredded foam, Novosbed's design may be the preferred choice.
Dorothy, our sleep specialist at Mattress Miracle, notes that both Silk & Snow and Novosbed represent solid Canadian value at comparable price points. The choice between them is primarily about construction preference: adjustable shredded foam for flexibility versus conventional solid foam for consistent contouring. Neither requires cross-border service management.
GoodMorning.com Brands: Novosbed's Parent Company
Novosbed is owned by GoodMorning.com, which also operates the Douglas, Logan & Cove, and Juno mattress brands. This parent company structure means Novosbed shares operational infrastructure with other well-regarded Canadian direct-to-consumer brands. For buyers already familiar with GoodMorning.com brands or who own a Douglas or Novosbed mattress, staying within the brand ecosystem may simplify the buying experience. Silk & Snow's Sleep Country Canada backing provides equivalent domestic infrastructure through a different network.
Price and Canadian Availability
Silk & Snow Pillow is approximately $100 CAD with domestic service through Sleep Country Canada. Consistent Canadian pricing.
Novosbed's pillow is priced at approximately $80-$120 CAD depending on current promotions. Both brands offer domestic Canadian service and returns. The price overlap makes the comparison primarily about construction preference rather than cost, as both fall in the same accessible Canadian price range for a quality foam pillow.
Canadian Brand Pillow Options for Ontario Shoppers
For Brantford and Ontario shoppers, both Silk & Snow and Novosbed offer domestic Canadian service without the cross-border complications of American or European brands. The comparison is genuinely product-focused rather than service-focused. Silk & Snow's adjustable fill and TENCEL cover are meaningful construction advantages for buyers who want versatility and superior moisture management. Novosbed's conventional memory foam design serves buyers who prefer traditional foam contouring. Both are honest, well-made Canadian products at accessible price points.
Who Each Pillow Suits Best
The Silk & Snow Pillow suits Canadian buyers who want an adjustable foam pillow they can customise to their sleep position, with superior cover material for moisture management. It's particularly well-suited to combination sleepers who shift between positions and want a pillow that can be adapted. The TENCEL cover's breathability adds comfort across warmer and cooler nights.
Novosbed's pillow suits buyers who specifically prefer traditional memory foam's slow-response contouring and consistent support without a cluster-fill feel. Buyers who already own a Novosbed mattress and want a complementary pillow that matches the brand's foam feel and philosophy may prefer staying within the Novosbed product range.
At Mattress Miracle in Brantford, our focus is on matching your full sleep system for proper support. Visit our West Street showroom and our team will help you understand how pillow construction interacts with your mattress choice. We've served Brantford families since 1997, with white glove delivery included.
Shop: Pillows at Mattress Miracle
Shop This Topic at Mattress Miracle
Popular pillows at Mattress Miracle:
- Somnia 3.0 posture pillow
- Symbia Orthopedic Wedge Pillow
- Talalay Latex Pillow (Dreamcloud)
- Cool Ice Pillow (Cooling Gel)
Or our full pillow range in our Brantford showroom.
Find Your Perfect Mattress at Mattress Miracle
We are a family-owned mattress store in Brantford, helping our community sleep better since 1997. Come try mattresses in person and get honest, no-pressure advice.
441 1/2 West Street, Brantford, Ontario
Call 519-770-0001Frequently Asked Questions
Is Novosbed a Canadian brand?
Yes, Novosbed was founded in 2009 in Edmonton, Alberta, and is owned by GoodMorning.com, which operates several Canadian direct-to-consumer sleep brands including Douglas and Logan & Cove. All service and returns are handled through Canadian operations, making it a fully domestic purchase for Ontario buyers.
Is Silk & Snow Pillow better than Novosbed Pillow for Canadians?
Both are Canadian brands with domestic service at similar price points, so the comparison is about construction preference. Silk & Snow's adjustable shredded foam fill and TENCEL cover offer more versatility and better moisture management for most sleepers. Novosbed's conventional memory foam suits buyers who prefer traditional slow-response contouring.
What is shredded memory foam versus solid memory foam in a pillow?
Shredded memory foam fill consists of small pieces of foam rather than a single solid block, creating a fill that can be adjusted in volume and redistributed for different loft and firmness levels. Shredded fill also allows more airflow within the pillow, reducing heat retention. Solid memory foam provides consistent, even contouring support but cannot be adjusted for loft and retains more heat than shredded fill.
Who owns Novosbed?
Novosbed is owned by GoodMorning.com, a Canadian company that also owns the Douglas, Logan & Cove, and Juno mattress brands. GoodMorning.com operates Canadian-focused direct-to-consumer sleep brands with domestic service infrastructure.
Can I get pillow and mattress advice in person near Brantford?
Yes. Mattress Miracle at 441 1/2 West Street in Brantford carries Restonic mattresses and our team can discuss how your full sleep system should be set up. Open Mon-Wed 10-6, Thu-Fri 10-7, Sat 10-5, Sun 12-4. Call (519) 770-0001.
Visit Our Brantford Showroom
Mattress Miracle
441 1/2 West Street, Brantford
Phone: (519) 770-0001
Hours: Mon-Wed 10-6, Thu-Fri 10-7, Sat 10-5, Sun 12-4
Before choosing between Silk & Snow Pillow and Novosbed Pillow online, visit our Brantford showroom to discuss your full sleep setup. Our team will help you find the right pillow and mattress combination for your sleep position and comfort needs. White glove delivery included with every mattress purchase.
Visit Our Brantford Showroom
We are located at 441½ West Street in downtown Brantford. Free parking available. Our team does not work on commission, so you get honest advice based on your needs.
Mattress Miracle , 441½ West Street, Brantford, ON · (519) 770-0001
Hours: Monday-Wednesday 10am-6pm, Thursday-Friday 10am-7pm, Saturday 10am-5pm, Sunday 12pm-4pm.