Soft-Tex Pillows Inc: Brand Guide, Product Lines, and Buying Advice for Canadian Shoppers

8 min read

Soft-Tex International: An Overview of Their Pillow Range

If you have been researching Soft-Tex pillows inc, you have likely encountered their products in major retail chains without necessarily knowing the brand name behind them. Soft-Tex International is a US-based bedding manufacturer that supplies pillows, mattress pads, and protectors to large retailers under various branded and private-label arrangements. Their product range is broad, covering everything from budget-friendly polyester fill options to temperature-regulating and specialty comfort pillows. This guide covers what Soft-Tex makes, how their pillow lines compare to each other, what to look for when choosing one, and how they stack up against other options available to Canadian shoppers.

Who Is Soft-Tex International?

Soft-Tex International, Inc. is a privately held bedding company founded in 1990 and headquartered in Troy, New York. The company manufactures and distributes pillows, mattress toppers, mattress protectors, and related sleep accessories. In Canada, their products appear in major retailers including Canadian Tire, Walmart, and various department store chains, often packaged under the Soft-Tex brand name alongside proprietary technology branding.

The company's growth has been driven partly by licensing agreements with established brands and partly by their own technology development, including their SofLOFT, SmartSilk, and Arctic Sleep product lines. Their manufacturing includes both North American and overseas production, which affects the price range across their catalogue.

Soft-Tex Pillow Lines Explained

Soft-Tex produces several distinct pillow ranges, each targeting a different segment of the sleep market. Understanding the differences helps you identify whether a product is a good fit for your sleep style and budget.

SmartSilk Pillows

SmartSilk is one of Soft-Tex's signature product lines. These pillows use a certified mulberry silk fill and outer shell, designed for sleepers who want the natural temperature-regulating and hypoallergenic properties of silk. SmartSilk products carry the OEKO-TEX Standard 100 certification and are manufactured using silk certified free from harmful substances.

The key claims for the SmartSilk line are consistent with what silk bedding generally delivers: lower friction against skin and hair, better temperature neutrality than synthetic fills, and natural resistance to dust mites and mould. These are not inflated marketing claims for silk at a reasonable quality level; they reflect real properties of the material.

Arctic Sleep and Cooling Pillows

Soft-Tex's Arctic Sleep line is positioned for hot sleepers. These pillows typically use a polyester or gel fill combined with a cover fabric treated with a phase-change material or cooling yarn. The cover absorbs body heat quickly and releases it more slowly, creating a cooler initial feel when you lie down. Whether that cooling sensation persists through the night varies depending on the specific product and the sleeper's body temperature.

Arctic Sleep pillows are among the more affordable cooling pillows available to Canadian shoppers compared to premium options from brands like Purple or Tempur-Pedic. They offer a reasonable entry point for testing whether active cooling in a pillow makes a difference to your sleep quality.

SofLOFT Fill Pillows

SofLOFT is Soft-Tex's proprietary polyester fill technology, designed to mimic the compressibility and recovery of down without using animal-derived materials. SofLOFT fill pillows are priced in the budget to mid-range category and offer good loft retention for the price. They are machine washable and dry-friendly, making maintenance simple.

These are not luxury pillows, but they are a practical everyday option for guest rooms, children's beds, or situations where washability and affordability matter more than premium materials.

Comfort Revolution and Foam-Based Options

Comfort Revolution is a Soft-Tex sub-brand focused on memory foam and gel-foam pillows. Products under this label typically use a shredded or solid memory foam core, sometimes with a gel-infused layer, inside a fabric cover. These pillows offer pressure-relieving contouring at a mid-range price point.

Memory foam pillows under the Soft-Tex umbrella are generally denser and firmer than their down-alternative options, making them better suited for side sleepers who need support than for stomach sleepers who need minimal loft.

Bamboo-Derived Shell Pillows

Several Soft-Tex products feature pillow covers made from bamboo-derived rayon (often labelled as "bamboo fabric" or "bamboo viscose"). This is a common marketing approach across the bedding industry. Bamboo-derived rayon is soft and slightly cooler to the touch than standard cotton, but it is worth noting that the fibre undergoes significant chemical processing to convert bamboo cellulose into a fabric, so it is not as environmentally straightforward as "natural bamboo" labelling sometimes implies.

Comparing Soft-Tex Pillow Lines Side by Side

Product Line	Fill Material	Shell Material	Key Feature	Price Range (CAD)	Best For
SmartSilk	Mulberry silk	Mulberry silk	Hypoallergenic, temperature neutral	$80 to $200+	Allergy sufferers, hot sleepers, luxury seekers
Arctic Sleep	Polyester gel	Cooling-treated fabric	Phase-change cooling	$40 to $100	Hot sleepers on a budget
SofLOFT	Proprietary polyester	Cotton or microfibre	Down-like feel, machine washable	$20 to $60	Budget buyers, guest rooms
Comfort Revolution	Shredded or solid memory foam	Bamboo-derived or cotton	Contouring, pressure relief	$50 to $120	Side sleepers, neck support needs
Bamboo Cover	Various (polyester typical)	Bamboo-derived rayon	Softer, cooler-feel shell	$30 to $80	Sleepers sensitive to coarse fabrics

How to Choose the Right Soft-Tex Pillow for Your Sleep Position

Side Sleepers

Side sleepers need a higher loft to bridge the gap between the shoulder and the ear, keeping the cervical spine aligned horizontally. A Comfort Revolution shredded memory foam pillow or a SmartSilk pillow with a full fill level is appropriate. Avoid SofLOFT options in a soft fill weight, as these compress too readily under the heavier lateral load of a side sleeper's head.

Back Sleepers

Back sleepers need a medium loft that cradles the natural curve of the neck without pushing the head forward. A SmartSilk fill pillow in medium firmness or an Arctic Sleep option in medium fill works well here. A Comfort Revolution foam option can be suitable if the foam thickness is in the medium range.

Stomach Sleepers

Stomach sleepers do best with the lowest possible loft to reduce neck extension. A soft SofLOFT pillow or a thin memory foam option is the most accommodating. High-loft options cause neck hyperextension in this position and should be avoided.

Combination Sleepers

Combination sleepers benefit from a pillow that adjusts to position changes without requiring manual re-fluffing. Shredded memory foam options from the Comfort Revolution line compress under pressure and expand when pressure is removed, accommodating position shifts reasonably well. SmartSilk fill pillows can also be refluffed easily when you change position.

Sleep Position	Recommended Soft-Tex Line	Fill Firmness	Why
Side	Comfort Revolution or SmartSilk	Firm to medium-firm	Higher loft needed for shoulder gap
Back	SmartSilk or Arctic Sleep	Medium	Neck curve support without forward push
Stomach	SofLOFT soft fill	Soft	Lowest loft reduces neck extension
Combination	Comfort Revolution shredded foam	Medium	Adapts to position changes

Soft-Tex Pillows and Allergy Considerations

Soft-Tex's SmartSilk line is among the most hypoallergenic options in their catalogue. Mulberry silk is naturally resistant to dust mites because the tightly woven fibre structure provides an inhospitable surface for mite colonisation. Silk also does not support mould or mildew growth as readily as synthetic fibres exposed to moisture.

For people with down or feather allergies, any of the polyester fill lines (SofLOFT, Arctic Sleep, Comfort Revolution) are appropriate alternatives. Soft-Tex does not use down in their fill materials except where explicitly stated, so most of their range is safe for down-allergic sleepers by default.

The OEKO-TEX certification on SmartSilk products confirms those items have been tested and certified free from a range of harmful chemicals, including pesticide residues and formaldehyde. This is worth considering for anyone with chemical sensitivities.

For broader guidance on hypoallergenic pillow options available in Canada, see our guide to choosing comfortable pillows for every sleep style.

Caring for Soft-Tex Pillows

Care instructions vary by product line, so checking the specific tag on your pillow is important. General guidelines by fill type:

Fill Type	Wash Method	Dry Method	Frequency
Silk fill (SmartSilk)	Gentle/delicate cycle, cold water, mild detergent	Air dry flat, away from direct sun	Every 2 to 4 months
Polyester fill (SofLOFT)	Normal cycle, warm water	Low heat tumble dry with dryer balls	Every 3 to 6 months
Memory foam (Comfort Revolution)	Cover only in machine; foam spot clean only	Cover in dryer; foam air dry	Cover every 1 to 2 months
Gel fill (Arctic Sleep)	Normal cycle, cool to warm water	Low to medium heat tumble dry	Every 3 to 6 months

For all fill types, using a pillow protector between the pillow and your pillowcase significantly extends the time between full pillow washes. A pillow protector creates a washable barrier that catches sweat, skin cells, and dust before they penetrate to the fill.

How Soft-Tex Compares to Other Pillow Brands Available in Canada

Brand	Position in Market	Key Strengths	Limitations
Soft-Tex	Budget to mid-range	Wide range, accessible retail distribution, SmartSilk line	Variable quality across lines
Tempur-Pedic	Premium	Proprietary foam formulation, excellent support	High price, sleeps warm
Casper	Mid to premium	Adjustable zones, good breathability	Higher price than Soft-Tex
Natura	Mid to premium	Natural latex and organic options	Limited retail locations
Private label (Costco, IKEA)	Budget	Very low price, accessible	Minimal technology features

When to Replace a Soft-Tex Pillow

All pillows, regardless of brand, have a lifespan. Signs that it is time to replace a Soft-Tex pillow include: visible clumping or uneven fill distribution that does not return after fluffing, persistent odour after washing, loss of loft (the pillow stays flat rather than springing back when you fold it in half and release it), and visible yellowing or staining that does not wash out.

Polyester fill pillows like the SofLOFT range typically last one to two years under nightly use. Silk fill SmartSilk pillows can last three to five years with proper care. Memory foam options from the Comfort Revolution line generally hold their shape for two to four years before the foam begins to break down.

For guidance on timing pillow replacements, see our detailed article on how often pillows should be replaced and our overview of how long different pillow types last.

Is a Soft-Tex Pillow Worth Buying?

The answer depends entirely on which product line you are considering. The SmartSilk line represents genuine value in the silk pillow category, offering certified mulberry silk at prices below many direct-to-consumer silk brands. For shoppers who want a reliable, accessible silk sleep product without navigating boutique bedding retailers, SmartSilk is a reasonable choice.

The SofLOFT and Arctic Sleep lines are competent mid-budget options that perform as advertised within their price point. They are not premium products and should not be evaluated as such, but for everyday use in guest rooms or for sleepers without specific comfort requirements, they deliver acceptable quality at accessible prices.

The Comfort Revolution memory foam options compete in a crowded segment. They offer solid value at their price point but face strong competition from both private-label memory foam pillows and higher-end options from brands like Tempur-Pedic and Purple.

Frequently Asked Questions

Where can I buy Soft-Tex pillows in Canada?

Soft-Tex products are sold through major Canadian retailers including Canadian Tire, Walmart Canada, and various department stores. Some products are also available through online retailers that ship to Canada. Availability varies by region and specific product line.

Are Soft-Tex SmartSilk pillows genuine silk?

Yes. The SmartSilk line uses certified mulberry silk fill and shell material. The products carry OEKO-TEX Standard 100 certification, confirming the silk has been tested for harmful substances. Mulberry silk is the highest grade of silk used in bedding.

How do I know which Soft-Tex pillow is right for my sleep position?

Side sleepers need a firm, high-loft option like the Comfort Revolution shredded foam or a full SmartSilk pillow. Back sleepers do well with a medium-loft option. Stomach sleepers should choose the softest, flattest option in the SofLOFT range to minimise neck extension.

Can Soft-Tex memory foam pillows go in the dryer?

The removable cover can typically go in the dryer on low heat. The foam core should be air dried only; high heat will break down the foam structure and shorten the pillow's life significantly. Spot clean the foam core rather than submerging it in water.

Do Soft-Tex pillows have a warranty?

Warranty terms vary by product. Most Soft-Tex products come with a standard one-year limited warranty against manufacturing defects. Premium lines like SmartSilk may carry extended coverage. Check the product packaging or the manufacturer's website for the specific warranty applicable to your purchase.

Visit Our Brantford Showroom

We are located at 441½ West Street in downtown Brantford. Free parking available. Our team does not work on commission, so you get honest advice based on your needs.

Mattress Miracle , 441½ West Street, Brantford, ON , (519) 770-0001

Hours: Monday–Wednesday 10am–6pm, Thursday–Friday 10am–7pm, Saturday 10am–5pm, Sunday 12pm–4pm.

If you are sorting through pillow options and want personalised guidance based on your sleep position and comfort preferences, come in and speak with our team.