Quick Answer: Novosbed no longer exists and its Octave successor costs $999. The Gel Comfort Memory Foam at $599 delivers a comparable dense foam experience for $400 less. The Cloud Vapor Copper Gel at $799 adds premium cooling for $200 less. Both are testable in store.
7 min read
Novosbed Is Gone. Here Is What Costs Less Than Its Replacement.
If you are searching "cheaper than Novosbed," you are probably someone who owned a Novosbed, liked it, and is now looking for a replacement at a better price. That is a reasonable search. Here is the situation.
Novosbed was discontinued in September 2023 by its parent company, GoodMorning.com. The direct replacement is the Octave Vista, priced at approximately $999 CAD for a queen. It uses updated all-foam construction from the same Edmonton-based manufacturer.
At $999, you are paying premium pricing for an online-only mattress you cannot test. The question is not whether the Octave is a good product (GoodMorning.com has a strong track record). The question is whether $999 for a mattress you have never felt is the best use of your money when comparable options exist for $400 less with the option to test first.
Octave Vista at $999: What You Get and What You Give Up
What You Get
- Premium all-foam construction from a reputable independent Canadian manufacturer
- 365-night trial with free returns
- Multiple firmness options
- GoodMorning.com's customer service (Trustpilot 4.9/5)
- Made in Canada (Edmonton, Alberta)
What You Give Up
- The ability to test firmness before committing $999
- Local in-person warranty support (online/phone only)
- The option to compare side by side with other mattresses on the same day
- Immediate availability (online orders require shipping time)
The 365-night trial mitigates the testing risk to some degree. But as we have discussed in other articles, the return process takes time, requires coordination, and creates a gap where you are either sleeping on a mattress that is not right or waiting for a refund while needing something to sleep on.
Premium Foam Alternatives Under $999
Every option below costs less than the Octave Vista, offers comparable foam quality, and can be tested before purchase.
Octave Vista ($999) vs Tested Foam Alternatives (Queen)
| Mattress | Queen Price | Savings vs Octave | Best Feature |
|---|---|---|---|
| Gel Comfort Memory Foam | From $599 | $400 | Closest to Novosbed feel, cooling gel |
| Oasis Cool Gel 3-Zone | From $599 | $400 | Zoned support, targeted pressure relief |
| Cloud Vapor Copper Gel 14" | From $799 | $200 | 14" premium profile, copper cooling |
| Sofia Copper-Infused Luxury | From $899 | $100 | Antimicrobial, premium comfort |
| Elegant Euro Top Latex | From $799 | $200 | Natural latex, bamboo cover |
All prices in CAD, March 2026. Every option available to try at Mattress Miracle in Brantford.
The Gel Comfort Memory Foam at $599 is the closest match to the Novosbed experience at a $400 savings. It delivers the slow-contour, pressure-relieving memory foam feel that Novosbed fans love, with added cooling gel to address the heat retention that all-foam mattresses are prone to. You save $400 and you know exactly how it feels before you buy.
For shoppers who valued Novosbed's premium positioning and want something that feels distinctly upscale, the Cloud Vapor Copper Gel 14" at $799 is the pick. The 14-inch profile gives it a substantial, luxury feel, and the copper-infused foam provides both antimicrobial properties and enhanced heat dissipation. It costs $200 less than the Octave and can be tested today.
Why a Hybrid Might Be Better Than Foam at This Price
Here is something worth considering if you are replacing an aging Novosbed. The all-foam construction that made Novosbed comfortable when new is also what causes foam mattresses to lose support over time. Dense foam compresses gradually under nightly use, and after five to seven years, even premium foam starts developing body impressions.
At the $799 to $999 price range, you have access to hybrid mattresses that pair foam comfort layers with coil support systems. The coils provide structural support that does not degrade as quickly as foam, and they allow airflow that keeps the mattress cooler. The result is a mattress that may feel similar to your Novosbed when lying on it, but lasts longer and sleeps cooler.
Consider the Cool Breeze Cooling Hybrid at $699 or the Castille Scott Living Hybrid at $899. Both offer the comfort-layer feel that foam fans enjoy, plus the structural longevity and airflow of coil support. If your Novosbed lasted five years before sagging, a hybrid in the same price range might give you eight to ten.
If you want the absolute best long-term value, the Casey Double-Sided Hybrid at $799 combines hybrid construction with flippable design. Two sleep surfaces, 10 to 15 year expected lifespan. That is the kind of durability all-foam mattresses simply cannot match.
Foam Loyalty vs Practical Reality: We often meet customers who say "I only sleep on memory foam." We respect that preference. But we also ask them to spend five minutes on a hybrid in our showroom. About half of them change their mind. The comfort feel is similar (the foam layer on top is what you actually feel), but the support and cooling underneath is noticeably better. You do not have to switch. But if your Novosbed needed replacing because of sagging, a hybrid might solve the problem that led you here.
The Firmness Memory Trick: If you loved your Novosbed's firmness when it was new, that memory can help you shop. Come to our showroom and try a few mattresses. When one matches the feel you remember from your Novosbed's first year, you have found your match. The firmness your body adapted to is stored in your muscle memory. Trust it.
Medical Disclaimer: The information in this article is for educational purposes only and does not constitute medical advice. If you are experiencing chronic pain, sleep disorders, or other health conditions, please consult a qualified healthcare professional. Your family doctor, chiropractor, or physiotherapist can provide guidance specific to your situation.
Talia, Showroom Specialist: "Novosbed had a loyal following, and customers who come in asking about it are usually looking for dense foam with a specific feel. The Gel Comfort Memory Foam is the closest comparison we carry — it's a high-density foam that contours slowly and holds position well. At $599 versus $999, the construction is comparable and you can lie on it before you buy. We keep both firmness options in stock."
Frequently Asked Questions
How much did Novosbed cost in Canada?
When available, the Novosbed queen was priced between $999 and $1,399 CAD depending on the model and any active promotions. It was positioned as the premium option in GoodMorning.com's portfolio. The replacement Octave Vista is priced at approximately $999 CAD for a queen.
What is the best replacement for a Novosbed?
If you want to stay with GoodMorning.com, the Octave Vista ($999) is the official successor. For a comparable foam feel at a lower price that you can test in person, the Gel Comfort Memory Foam ($599) and Cloud Vapor Copper Gel ($799) are our top recommendations.
Is Octave the same as Novosbed?
Not exactly. Octave is made by the same company (GoodMorning.com) with a similar all-foam approach, but uses updated materials and construction. It is the spiritual successor rather than a direct rebrand. The engineering team and manufacturing facility are the same, but the specific foam formulations have been updated.
Should I buy foam or hybrid to replace my Novosbed?
If your Novosbed developed body impressions, a hybrid might be the smarter choice. Hybrids use coil support systems that resist compression longer than all-foam designs, typically lasting 8-12 years versus 5-7 for foam. The Cool Breeze Hybrid ($699) offers a foam comfort feel with hybrid durability. Try both types in our showroom to compare.
Where can I test mattresses near Brantford?
Mattress Miracle is located at 441 1/2 West Street in Brantford. We carry over 40 mattresses including foam, hybrid, innerspring, and flippable options across every firmness level. We serve customers from Brantford, Hamilton, Kitchener-Waterloo, Cambridge, Paris, Simcoe, and the wider region. Call 519-770-0001 or visit any time.
Shop: Shop The Full Mattress Lineup
Find Your Perfect Mattress at Mattress Miracle
We are a family-owned mattress store in Brantford, helping our community sleep better since 1997. Come try mattresses in person and get honest, no-pressure advice.
441 1/2 West Street, Brantford, Ontario
Call 519-770-0001Sources
- Radwan, A. et al. (2015). "Effect of different mattress designs on promoting sleep quality, pain reduction, and spinal alignment." Sleep Health, 1(4), 257-267. PubMed 29073401. Found high-density memory foam performed comparably to premium brand alternatives in pressure relief and sleep quality outcomes.
- CertiPUR-US. (2024). Foam Certification Standards. certipur.us. Documents density and durability specifications that distinguish certified foam products across price tiers.