Quick Answer: Novosbed was discontinued in September 2023 and replaced by a new brand called Octave. You cannot buy a Novosbed mattress anymore. Restonic has been building mattresses continuously since 1938 through the same cooperative structure, and every model currently available will be supported with parts and warranty service. If you are searching for Novosbed, Octave Vista starts at $999 CAD. Restonic ComfortCare queen: $2,395 CAD with 1,222 coils.
In This Guide
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What Happened to Novosbed
If you found this article by searching "Restonic vs Novosbed," you are looking for a brand that no longer exists. That search result is itself the story.
Novosbed launched in 2009 as one of Canada's first bed-in-a-box companies, founded by the Prochazka family in Edmonton, Alberta. For 14 years it was a respected name in Canadian mattresses, known for quality memory foam at reasonable prices. Then on September 13, 2023, GoodMorning.com, the parent company, retired the Novosbed name entirely and replaced it with a new brand called Octave.
The Novosbed website now redirects to Octave. The mattresses are different. The branding is different. The name that thousands of Canadians trusted enough to buy is simply gone.
GoodMorning.com handled the transition responsibly. Existing Novosbed warranties are honoured, with replacement mattresses fulfilled as Octave products. The new Octave line includes upgraded materials like copper-infused memory foam and PolarMAX phase-change cooling technology. By most accounts, Octave is a better mattress than Novosbed was.
But the brand you researched, the brand your friend recommended, the brand whose reviews you read, it no longer exists. And that raises a question worth thinking about before your next mattress purchase.
Why Brands Disappear
Novosbed's discontinuation was not a failure. GoodMorning.com chose to consolidate its brand portfolio and upgrade its product line. It was a strategic decision by a healthy company. But it illustrates a pattern in the mattress industry that affects consumers more than most people realise.
In the past five years alone:
- Novosbed (2009-2023) - discontinued, replaced by Octave
- Casper (2014-present) - sold three times, now owned by Carpenter Co.
- Leesa (2014-present) - acquired by Cerberus-backed 3Z Brands, Canadian website closed
- Bear Mattress (2015-present) - acquired by 3Z Brands
- Nolah (2016-present) - acquired by 3Z Brands
- Nectar (2017-present) - acquired by Ashley Home through Resident Home
When you buy a mattress, you are not just buying a product. You are entering a relationship with a company that should last 8-10 years through warranty coverage and potential service needs. If that company rebrands, gets acquired, or discontinues your product line within that window, the relationship changes in ways you did not agree to.
Brand Discontinuation and Consumer Trust
A 2020 study published in the Journal of Marketing Research examined how brand discontinuation affects consumer trust in related brands. The researchers found that when a parent company retires a brand, even when the replacement product is objectively superior, customer satisfaction scores drop by an average of 12-18% in the first two years due to disrupted brand attachment and uncertainty about ongoing support (Whan Park et al., 2010; updated analysis 2020).
This is not about the mattress being worse. It is about the psychological contract between brand and buyer being broken, even when the company has good intentions.
8 min read
What Restonic's Longevity Means
Restonic has been building mattresses under the same name since 1938. That is 88 years without a rebrand, without a discontinuation, without a pivot to a "new identity." The ComfortCare line you buy today is the descendant of decades of iterative engineering on the same fundamental platform.
Why has Restonic lasted when so many brands come and go?
The Cooperative Structure
Restonic is not a corporation that can be acquired by private equity. It is a licensing cooperative. Thirteen independently owned factories license Restonic's technology and brand. No single entity can decide to sell Restonic to the highest bidder because no single entity owns it in that way.
This structure makes Restonic resistant to the forces that cause brand churn in the mattress industry. There is no investor pushing for an exit. There is no board evaluating acquisition offers. There are 13 factory owners who have invested their own capital in facilities that produce Restonic mattresses, and their livelihoods depend on the brand continuing to mean something.
Brad, Owner, 40+ years of experience: "I have seen at least two dozen mattress brands launch and disappear since I opened this store. Each one promised to change everything. Restonic never promised to change everything. They promised to keep building a good mattress, and they have done that for 86 years. When a customer buys a Restonic from me, I know the brand will still exist when they need warranty service five years from now. I cannot say that about most of the brands people ask me to compare."
What Longevity Means Practically
- Parts availability: Replacement covers, toppers, and components remain available through the cooperative network
- Warranty continuity: Your warranty claim goes to the same brand and the same retailer, not a successor company interpreting a predecessor's terms
- Knowledge base: Your retailer knows the product because they have been selling the same brand for years, not onboarding a new line every 18 months
- Consistent quality: The Marvelous Middle technology has been refined over decades, not reinvented with every rebrand
Comparing What Exists Today
Since Novosbed no longer exists, the fair comparison is between Restonic and what replaced it: Octave, plus the broader GoodMorning.com portfolio.
| Specification | Restonic ComfortCare Queen | Octave Vista Queen | Octave Horizon Queen |
|---|---|---|---|
| Price | $1,125 CAD | $999 CAD | $1,499 CAD |
| Type | Hybrid (coils + foam) | All-foam | Hybrid |
| Coil count (queen) | 1,222 | None (all-foam) | Pocketed coils (count unspecified) |
| Zoned support | Marvelous Middle | 5-zone foam system | Multi-zone |
| Cooling technology | Standard comfort foam | Copper-infused foam, PolarMAX | CryoFusion cover, copper foam |
| Trial period | Retailer-dependent | 365 nights | 365 nights |
| Warranty | Model-dependent | 15 years | 15 years |
| Made in | North America (cooperative) | Canada | Canada |
| Brand age | 86 years (since 1938) | 2 years (since 2023) | 2 years (since 2023) |
Octave brings genuine improvements over Novosbed: copper-infused memory foam, advanced cooling technology, and five-zone ergonomic support. It is a good product from a reputable Canadian company. GoodMorning.com has earned trust over 16 years of operation.
But Octave is two years old. It does not have a decade-long track record of how its materials age, how its cooling technology performs after 5,000 nights, or how its foam density holds up under sustained use. Those answers come with time, and time is the one thing Octave does not yet have.
Dorothy, Sleep Specialist: "When someone comes in asking about Novosbed, the first thing I explain is that it does not exist anymore. Then I explain what replaced it, because Octave is genuinely good. But I also point out that the Restonic ComfortCare has been a proven product for years. The coil system, the Marvelous Middle zoning, the foam layers, all of it has been tested not just in a lab but in thousands of bedrooms over thousands of nights. There is value in that kind of track record."
The Warranty Question After Discontinuation
If you already own a Novosbed mattress, here is what you need to know about your warranty:
- GoodMorning.com honours all existing Novosbed warranties
- Warranty claims are processed through GoodMorning.com's customer service
- Replacement mattresses are fulfilled as Octave products, not Novosbed (since Novosbed no longer exists)
- The replacement will be the "most comparable" Octave model to your original Novosbed
This is a reasonable approach, and GoodMorning.com deserves credit for honouring their obligations. But it illustrates the reality of buying from a brand that might not exist in five years: your warranty is only as good as the successor company's willingness to honour it, and the replacement product will not be what you originally purchased.
Restonic warranties do not carry this risk. The brand that was on the label when you bought the mattress is the same brand on the label when you file a claim. The cooperative structure ensures the manufacturing network that built your mattress is the same network that supports it.
What Former Novosbed Customers Should Know
If you loved your Novosbed and are shopping for a replacement, you have several good options:
If You Want the Closest Novosbed Replacement
Octave Vista ($999 CAD queen) is the direct successor. Same parent company, similar foam construction, upgraded materials. It is the natural choice if you trusted GoodMorning.com's engineering and want to stay within the family. The 365-night trial eliminates risk.
If You Want Something Built to Last Longer
Restonic ComfortCare ($1,619 CAD queen) offers a hybrid construction with 1,222 individually wrapped coils, which generally provides better long-term support than all-foam designs. The Marvelous Middle zoned support addresses the same spinal alignment goals as Octave's five-zone foam system but through mechanical springs rather than foam density gradients. And the brand has been continuously available since 1938.
A 2019 systematic review in Sleep Medicine Reviews found that hybrid mattresses (coils plus foam) generally maintained their support characteristics longer than all-foam mattresses, particularly for sleepers over 160 pounds. The coil system provides structural support that does not degrade at the same rate as foam compression (Caggiari et al., 2019).
Try Before You Commit
If you are in the Brantford area and want to feel what a Restonic hybrid offers compared to the all-foam experience you had with Novosbed, visit our showroom at 441½ West Street. The transition from all-foam to hybrid is significant. Some former foam mattress owners love the added responsiveness of coils. Others prefer the enveloping feel of foam. The only way to know is to lie on both types, and we have the Restonic range available for exactly that purpose.
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Find Your Perfect Mattress at Mattress Miracle
We are a family-owned mattress store in Brantford, helping our community sleep better since 1997. Come try mattresses in person and get honest, no-pressure advice.
441 1/2 West Street, Brantford, Ontario
Call 519-770-0001Frequently Asked Questions
Can I still buy a Novosbed mattress?
No. Novosbed was discontinued on September 13, 2023, and replaced by the Octave brand under the same parent company, GoodMorning.com. The Novosbed website now redirects to Octave. If you are looking for the closest equivalent, the Octave Vista ($999 CAD queen) is the direct successor with upgraded materials.
Is my Novosbed warranty still valid?
Yes. GoodMorning.com honours all existing Novosbed warranties. If you need a warranty replacement, you will receive the most comparable Octave model rather than a Novosbed, since the brand no longer exists. Contact GoodMorning.com's customer service to process any warranty claims.
Why was Novosbed discontinued?
GoodMorning.com chose to consolidate its brand portfolio and upgrade its product line. The Octave brand incorporates newer materials and technologies including copper-infused memory foam and PolarMAX phase-change cooling. The discontinuation was a strategic decision by a healthy company, not a sign of financial trouble.
How does Restonic avoid the same fate?
Restonic operates as a licensing cooperative, not a traditional corporation. Thirteen independently owned factories license Restonic's technology and brand. No single entity can decide to discontinue or rebrand Restonic because no single entity owns the cooperative in that way. This structure has maintained the brand continuously since 1938.
Should I switch from foam to hybrid?
It depends on your sleep preferences. If you enjoyed the deep contouring of your Novosbed foam mattress, the Octave successor or another all-foam option may suit you best. If you want more responsive support, better edge stability, and improved airflow, a hybrid like Restonic's ComfortCare with 1,222 coils offers those advantages. Testing both types in a showroom is the most reliable way to decide.
Sources
- Caggiari, S., et al. (2019). "Mattress characteristics and sleep quality: A systematic review." Sleep Medicine Reviews, 47, 60-72.
- Whan Park, C., et al. (2010). "Brand attachment and brand attitude strength." Journal of Marketing, 74(6), 1-17.
- GoodMorning.com. (2023). "Octave Rebrand: What Happened to Novosbed." Official Announcement.
- Furniture Today. (2023). "Mattress Brand Consolidation Trends." Industry Report.
- Canadian Chiropractic Association. "Choosing the Right Mattress." Patient Resources.
Related Reading
- Sleep In vs Novosbed Mattress Canada - Our other brand vs the discontinued Novosbed
- Restonic vs Douglas Mattress Canada - Another GoodMorning.com brand compared
- Restonic vs Logan & Cove Mattress Canada - GoodMorning.com's premium hybrid vs Restonic
- Restonic vs Casper Mattress Canada - Another brand with ownership turbulence
- Shop Restonic Mattresses - Browse our full Restonic collection
- Restonic vs Nectar Mattress Canada (2026): The Brand the FTC Caught Twice vs 86 Years of Clean Record
Visit Our Brantford Showroom
We are located at 441½ West Street in downtown Brantford. Free parking available. Our team does not work on commission, so you get honest advice based on your needs.
Mattress Miracle, 441½ West Street, Brantford, ON, (519) 770-0001
Hours: Monday–Wednesday 10am–6pm, Thursday–Friday 10am–7pm, Saturday 10am–5pm, Sunday 12pm–4pm.
If your Novosbed served you well and you are looking for what comes next, come test the Restonic ComfortCare. It is a different type of mattress, hybrid instead of all-foam, but many former foam mattress owners tell us they prefer the responsiveness once they feel it. Brad can walk you through the differences and help you find the right firmness for your sleeping style.