Quick Answer
The Infinity Pillow (about $55 CAD) is a versatile bamboo-fabric travel pillow shaped like a continuous loop. It can be twisted into a neck wrap, desk pillow, lumbar support, or eye mask. It is machine washable, breathable, and genuinely clever for travel. However, it does not provide the cervical support or loft consistency needed for nightly sleep. For your bed, you need a proper pillow matched to your sleep position.
Brad, Owner, 40+ years of experience: "We have been helping Brantford families sleep better since 1997. Every customer gets personal attention, honest advice, and the kind of follow-up service you just do not get from big box stores."
The Infinity Pillow went viral for a reason that has nothing to do with sleep. It is a bamboo-fabric tube filled with soft polyester that you can twist into a Mobius strip, wrap around your neck like a scarf, bunch into a desk pillow, or fold into an eye mask. It solves the problem of sleeping in places that are not beds: airplanes, office desks, airport terminals, passenger seats on the 401 between Brantford and Toronto. What it does not solve is the problem of actually sleeping well at night.
What Makes It Different
Most travel pillows are U-shaped inflatable things that keep your chin from hitting your chest on an airplane. They do one job. The Infinity Pillow's appeal is that it does several jobs, none of them perfectly but all of them adequately. The continuous loop design means you can thread your arm through it, wrap it twice around your neck for more support, fold it flat for desk napping, or pull it over your eyes to block light.
The bamboo fabric is breathable and temperature-regulating, which genuinely matters when you are pressed against an airplane window for four hours. It is machine washable, which matters after you have pressed it against an airplane window for four hours. And it packs down smaller than a traditional travel pillow, though reviewers from Tom's Guide noted it is still bulkier than compact memory foam travel options.
At around $55, it is reasonably priced for what it does. About 63% of Amazon reviewers give it five stars. The remaining complaints focus on inconsistent neck support and the fabric being too soft to hold a firm shape. Both criticisms are valid. This is a comfort accessory, not an orthopaedic device.
Comfort Tip
If you commute regularly from Brantford to Toronto, Hamilton, or Kitchener by car or GO Transit, an Infinity Pillow works well as a passenger neck support or lumbar roll. Twist it tight for firmer support, loose for cushioning. For road trips with kids, it doubles as a window pillow. Just do not confuse its travel usefulness with sleep-quality pillow support. When you get home, switch to a proper ergonomic pillow designed for your sleep position.
Why It Does Not Replace Your Bed Pillow
The Infinity Pillow has no internal structure. It is soft fill inside soft fabric. When you lie on it on a flat mattress, it compresses to almost nothing under head weight. There is no cervical roll, no contoured shape, no consistent loft. For side sleepers who need 4-6 inches of support to fill the gap between shoulder and ear, the Infinity Pillow provides maybe two inches before it flattens.
This is not a design flaw. It is a design choice. The pillow is meant to be flexible, not supportive. Flexibility and support are often opposing qualities in a pillow. A pillow that can twist into seven shapes cannot also maintain a consistent height under 10 pounds of head weight all night.
Talia at our Brantford showroom has seen customers come in after trying to use travel pillows as their main pillow. The appeal makes sense: if a pillow feels comfortable on a plane, why not use it in bed? Because the demands are completely different. On a plane, you need 20 minutes of comfort in a seated position. In bed, you need 8 hours of cervical alignment in a lying position. Different problems, different tools.
Choosing a Proper Sleep Pillow
For nightly use, match your pillow to your sleep position. Side sleepers need firm, high-loft pillows (5-6 inches) to keep the spine level. Back sleepers need medium loft (3-4 inches) with a cervical contour. Stomach sleepers need thin or no pillow. Materials that maintain their shape, like memory foam, latex, or buckwheat, outperform soft-fill pillows for consistent support. We carry a range of sleep pillows at our Brantford showroom. Pair the right pillow with the right mattress, like our Restonic ComfortCare Queen at $1,619, and the difference from the first night is noticeable.
For Brantford Residents
If you are a GO Train commuter heading to Union Station daily, an Infinity Pillow is a genuinely useful travel companion. But invest separately in a proper sleep pillow for home. Dorothy at our 441 1/2 West Street showroom can test your head and neck alignment in your actual sleep position and recommend the right loft and material. Many commuters underestimate how much their pillow affects neck pain that they blame on the commute itself. Call (519) 770-0001 to book a pillow fitting.
Frequently Asked Questions
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We are a family-owned mattress store in Brantford, helping our community sleep better since 1997. Come try mattresses in person and get honest, no-pressure advice.
441 1/2 West Street, Brantford, Ontario
Call 519-770-0001Is the Infinity Pillow good for sleeping in bed?
No. The Infinity Pillow is designed for travel and versatility, not for nightly sleep. It lacks the internal structure, consistent loft, and cervical support needed for proper spinal alignment during 7-8 hours of sleep. Use it for travel, desk napping, or couch lounging, then switch to a pillow designed for your sleep position at bedtime.
How do you wash an Infinity Pillow?
Machine wash on a gentle cycle with cold water. Air dry or tumble dry on low. The bamboo fabric maintains its softness through washing. Avoid bleach and fabric softener. The pillow can handle regular washing, which is important for a travel accessory that contacts your face and various surfaces.
What size is the Infinity Pillow?
The standard Infinity Pillow is approximately 28 inches in circumference when laid flat. When twisted and wrapped, it can be configured to various sizes. It weighs about 300 grams. There is also a mini version for smaller frames. It packs to roughly the size of a rolled-up sweater, which is portable but not as compact as inflatable travel pillows.
What is a better alternative to the Infinity Pillow for neck pain?
For travel neck support, a structured memory foam travel pillow with a chin strap provides more consistent cervical support than the Infinity Pillow. For bed use, a contoured ergonomic pillow in memory foam or latex maintains the height and shape needed for overnight alignment. Visit Mattress Miracle in Brantford to test options in your sleep position.
Where can I test sleep pillows in Brantford?
Mattress Miracle at 441 1/2 West Street carries ergonomic, memory foam, and latex pillows for every sleep position. We encourage lying down and testing for at least 10 minutes. Dorothy can assess your alignment and recommend the right fit. Call (519) 770-0001 or visit: Mon-Wed 10-6, Thu-Fri 10-7, Sat 10-5, Sun 12-4.
Visit Our Brantford Showroom
Mattress Miracle
441 1/2 West Street, Brantford
Phone: (519) 770-0001
Hours: Mon-Wed 10-6, Thu-Fri 10-7, Sat 10-5, Sun 12-4
Our team has 38 years of experience helping customers find the right sleep solution. Call ahead or walk in any day of the week.
Sources
- Gordon SJ, Grimmer-Somers K, Trott P. Pillow use: the behaviour of cervical pain, sleep quality, and pillow comfort in side sleepers. Manual Therapy. 2009;14(6):671-678. DOI: 10.1016/j.math.2009.02.006
- Gordon SJ, Grimmer-Somers KA, Trott PH. Pillow use: the behaviour of cervical stiffness, headache and scapular/arm pain. J Pain Res. 2010;3:137-145. DOI: 10.2147/JPR.S11074
- Erfanian P, Tenzif S, Guerriero RC. Assessing effects of a semi-customized experimental cervical pillow on sympathetic nervous system parameters. J Can Chiropr Assoc. 2004;48(1):20-28. PMCID: PMC1840035
- Persson L, Moritz U. Neck support pillows: a comparative study. J Manipulative Physiol Ther. 1998;21(4):237-240. PMID: 9608379
Visit Our Brantford Showroom
We are located at 441½ West Street in downtown Brantford. Free parking available. Our team does not work on commission, so you get honest advice based on your needs.
Mattress Miracle , 441½ West Street, Brantford, ON · (519) 770-0001
Hours: Monday–Wednesday 10am–6pm, Thursday–Friday 10am–7pm, Saturday 10am–5pm, Sunday 12pm–4pm.