Pillow Brands and Fills in Canada: Feather, Wool, Silk, and More

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Picking a pillow used to be simple. You went to a store, squeezed a few, and took one home. Now there are hotel-branded pillows, boutique Canadian makers, big-box options, and dozens of fill types to sort through. The truth is, brand name matters less than the materials inside the pillow and how those materials match your sleep position.

We have sold pillows at our Brantford showroom since 1987, and we have watched pillow brands come and go. Here is our honest take on the most searched pillow brands in Canada, what you are actually getting for your money, and which fills are worth the investment.

Marriott Hotel Pillows

If you have ever slept well at a Marriott and wanted to take the pillow home, you are not alone. Marriott's pillow program is one of the most searched pillow topics in Canada. The pillows used in Marriott hotels are primarily made by Pacific Coast Feather Company, a manufacturer based in Seattle that has supplied the hospitality industry for over a century.

Marriott properties typically offer two pillow types on the bed: a firmer down alternative (polyester fill) and a softer feather-down blend. The ones most guests love are the down alternative pillows, which have a medium-firm feel and hold their loft well through the night.

Where to Buy Marriott Pillows in Canada

Marriott sells their pillows through the Marriott Bonvoy Boutique online store. Prices typically run $80-$150 CAD per pillow depending on size and fill type. You can also find Pacific Coast pillows (the actual manufacturer) at some Canadian retailers for less than the Marriott-branded versions. The construction is identical; you are paying extra for the Marriott name.

8 min read

Kingsdown Pillows

Kingsdown is better known for their mattresses, but their pillow line is solid and underrated. Based in Mebane, North Carolina, Kingsdown has manufactured sleep products since 1904. Their pillows tend toward the firmer, more supportive end of the spectrum, which makes sense given their mattress expertise.

Kingsdown pillow fills include memory foam, gel-infused foam, latex, and down alternative options. Their foam pillows are particularly well-regarded for side sleepers who need consistent loft to keep the neck aligned. The company's Body System pillow line matches pillow firmness to sleep position, which is a practical approach we appreciate.

In Canada, Kingsdown pillows are available through authorized mattress retailers. They are not commonly found at department stores or big-box retailers, which means you usually need to visit a specialty sleep shop to try them.

Daniadown Pillows

Daniadown is a Canadian company based in Surrey, British Columbia, and they have been making down and feather products since 1967. If you want Canadian-made feather or down pillows, Daniadown is one of the most respected names in the country.

Their pillow lineup ranges from pure goose down (their softest) to feather-down blends (firmer support) to down alternative options. Daniadown sources their down from Canadian and European suppliers, and their products carry the Downmark certification from the Down Association of Canada, which verifies fill power claims and ensures ethical sourcing.

Daniadown pillows typically cost $80-$250 CAD depending on fill type and size. They are available at select Canadian bedding retailers and through their own website. For feather and down pillow quality, they consistently rank among the best options available in Canada.

Eddie Bauer Pillows

Eddie Bauer has expanded from outdoor gear into home products, including pillows. Their pillow line is licensed (not manufactured by Eddie Bauer directly) and sold primarily through department stores and online retailers in Canada.

Eddie Bauer pillows sit in the mid-range price point, typically $40-$90 CAD. Their most popular options are down alternative fills made from recycled polyester, which aligns with the brand's outdoor sustainability messaging. They also offer a goose down pillow that is more affordable than luxury down brands like Daniadown, though the fill power tends to be lower (around 500-550).

These are decent everyday pillows at a fair price. They are not luxury products, but they are a step above the generic department store options. The down alternative versions machine wash well, which is a practical advantage for families.

Structube Pillows

Structube is a Canadian furniture retailer based in Montreal, and their pillows are primarily decorative throw pillows rather than sleeping pillows. If you searched for Structube pillows expecting bed pillows, you will mostly find accent pillows, lumbar cushions, and outdoor throw pillows.

Structube's decorative pillow collection is trendy and affordable, with prices typically running $15-$60 CAD. They rotate styles seasonally and lean toward modern, minimalist aesthetics. The quality is reasonable for decorative use, though the construction is not on par with specialty pillow makers.

For sleeping pillows, Structube is not the right source. For decorative throw pillows to style your couch or bed, they offer good value with current design trends. Our decorative throw pillows guide covers styling tips if you are outfitting a bedroom.

Linen Chest Pillows

Linen Chest is a Quebec-based home decor retailer with locations across Canada. They carry both sleeping pillows and decorative pillows from a mix of brands including their own private label. Their pillow selection includes down, down alternative, memory foam, and gel fill options.

Linen Chest's private label pillows are priced competitively, usually $30-$80 CAD for sleeping pillows. They run frequent sales, especially during their semi-annual events, which can bring prices down 30-50%. The quality of their house brand is mid-range: perfectly fine for guest rooms or as a budget option, but not the same construction quality as dedicated pillow brands.

Where Linen Chest stands out is in decorative pillows. Their throw pillow selection is extensive, with styles ranging from classic to contemporary. If you want to refresh your living room look without spending a fortune, Linen Chest seasonal sales are worth watching.

Best Feather Pillows in Canada

Feather pillows remain popular because they offer natural support with a traditional feel that synthetic fills struggle to match. Real feather pillows mould to your head and neck, bounce back when fluffed, and sleep cooler than foam alternatives.

The biggest complaint about feather pillows is quill poke, where feather shafts poke through the ticking fabric. This happens less with goose feathers (which are larger and rounder than duck feathers) and almost never with pure down (which has no quills). A good feather pillow uses tightly woven, high-thread-count cotton ticking to minimize poke-through.

Goose Feather Pillows

Goose feather pillows are the gold standard for natural-fill sleeping pillows. Goose feathers are larger, softer, and more resilient than duck feathers. They compress and spring back with a responsiveness that memory foam cannot replicate. Many people describe the feel as "sleeping on a cloud that still supports your head."

In Canada, the best goose feather pillows come from Daniadown, St. Geneve (another Canadian company, based in Toronto), and European imports from brands like Brinkhaus and Hefel. Canadian-made options are worth seeking out because they follow the Down Association of Canada's Downmark standards for fill content and ethical sourcing.

A quality goose feather pillow should last 3-5 years with regular fluffing and occasional washing (professional cleaning recommended for down/feather pillows). Replace when the pillow no longer bounces back after folding it in half.

Wool Pillows in Canada

Wool pillows are having a moment, and for good reason. Wool is naturally temperature-regulating, moisture-wicking, hypoallergenic, and resistant to dust mites. For Canadians dealing with both hot summers and cold winters, wool adapts to both extremes better than almost any other pillow fill.

Wool pillow fills include carded wool (fluffy, lofty), felted wool balls (more structured, adjustable), and blends with other natural fills. The loft is generally lower than down or synthetic pillows, which makes wool pillows naturally suited for back and stomach sleepers who need a flatter profile. Side sleepers may find pure wool pillows too flat without additional filling.

Canadian Wool Pillow Brands

• Woolrich - Heritage brand with Canadian heritage, offers wool-fill pillows in standard and king sizes
• Holy Lamb Organics - GOTS-certified organic wool, handmade in the Pacific Northwest, available in Canada
• Obasan - Canadian-made (Waterloo, Ontario) organic wool and natural rubber pillows
• Shepherd's Dream - Pure wool pillows, no synthetic blends, eco-wool certified

Prices for quality wool pillows in Canada range from $80-$200 CAD. They tend to last longer than synthetic pillows (5-10 years) because wool fibres are naturally resilient and resist compression over time. Wool pillows need occasional airing in sunlight rather than frequent washing, as wool is naturally antimicrobial.

Silk Pillows at Costco

Costco periodically carries silk-filled pillows, and they sell out quickly because the price is dramatically lower than specialty retailers. The most commonly seen brand at Costco is the Westin Hotel-branded silk pillow or seasonal offerings from their Kirkland Signature line.

Silk fill is naturally hypoallergenic, temperature-regulating, and resistant to dust mites. It creates a medium-soft feel that is smoother than polyester but firmer than pure down. Silk pillows are popular with allergy sufferers who want a natural fill without the potential allergens associated with feather or down.

The catch with Costco silk pillows is availability. They appear seasonally and in limited quantities. Costco does not keep them as a permanent stock item. If you see them, buy them on the spot because they typically will not be there the following week.

For consistent silk pillow availability, look at retailers like Silk and Snow (a Canadian company based in Toronto) or specialty bedding stores. You will pay more than Costco prices, but you will not have to hunt for stock.

Pillow Brand Comparison

How to Choose the Right Pillow

Brand matters less than matching the pillow to your sleep style. Here is the honest framework we use with every customer who walks into our Brantford showroom.

If you have not tried your pillow before buying, you are guessing. This is why we always encourage customers to visit a showroom rather than ordering online. You can read every review on the internet and still end up with the wrong pillow because your neck shape, shoulder width, and mattress firmness all affect which pillow feels right.

For a detailed breakdown of every pillow type and size, our pillow types guide covers Euro shams, bolster pillows, body pillows, and king shams alongside standard sleeping pillows. And if you are pillow shopping near Brantford, our where to buy pillows near you guide lists local options.

Shop: Pillows at Mattress Miracle

Related Reading

• Pillow Types Guide: Euro Shams, Bolsters, Body Pillows
• Where to Buy Pillows Near You
• Decorative Throw Pillows for Your Bed
• Throw Pillows for Couches
• Down Blankets and Down Pillows Guide