Bed Bath & Beyond Canada 2026: Everything We Know About the Return

14 min read

Yes, Bed Bath & Beyond Is Actually Returning to Canada

If you walked past a shuttered Bed Bath & Beyond in 2023 and thought "well, that's the end of that," you were not wrong at the time. The original company filed for bankruptcy, closed all 54 Canadian locations, and laid off over 1,400 employees. It looked permanent.

But the brand never really died. Overstock.com purchased the global Bed Bath & Beyond intellectual property at a bankruptcy auction in June 2023 for $21.5 million USD. They rebranded their own website under the BBB name in the United States almost immediately.

Then, in summer 2025, something interesting happened. Canada's federal trademark registry showed that the Canadian and UK intellectual property rights for Bed Bath & Beyond were transferred from Overstock.com to Sleep Country Canada. Sleep Country, if you are not familiar with the recent changes, was itself acquired by Fairfax Financial Holdings for $1.7 billion in October 2024.

Timeline: When Is BBB Opening in Canada?

Here is what has been confirmed so far:

• June 2023: Overstock.com wins BBB global IP at bankruptcy auction ($21.5 million USD)
• August 2023: Overstock rebrands to Bed Bath & Beyond in the US
• July 2024: Fairfax Financial announces acquisition of Sleep Country for $1.7 billion
• October 2024: Fairfax/Sleep Country deal closes
• Summer 2025: Sleep Country acquires Canadian and UK BBB intellectual property from Overstock
• December 2024: Carol Deacon appointed President of BBB Canada, begins hiring vendors and staff
• Q3 2026 (July-September): Planned grand opening, digital-first

The exact opening date within Q3 2026 has not been announced yet. What we know is that the online store at bedbathandbeyond.ca is already operational, selling bedding, bath products, and home goods. The full Canadian relaunch with physical retail locations will follow.

Sleep Country Owns Bed Bath & Beyond Canada

This is the part most people miss. Bed Bath & Beyond is not coming back as an independent company. It is a brand being relaunched by Sleep Country Canada.

Sleep Country CEO Stewart Schaefer said: "We're honoured to bring this brand back to Canadians, and to do so in a new way that feels fresh, exciting, and true to what people have always loved about it."

Sleep Country already operates the largest mattress retail chain in Canada. They also own or operate these brands:

• Endy (acquired 2018 for $89 million)
• Silk & Snow (acquired via restructuring)
• Casper Canada (acquired distribution rights)
• Hush (acquired 2021)
• Bloom (created internally by Sleep Country)
• Dormez-vous (Quebec operations)

Adding Bed Bath & Beyond gives Sleep Country a home goods retail channel that extends beyond mattresses and bedding. It is a strategy to become a one-stop sleep and home destination, not just a mattress store.

The Fairfax Financial Connection: Who Really Owns Your Mattress Options

Follow the money one step further and you reach Fairfax Financial Holdings, led by chairman Prem Watsa. Fairfax is a Toronto-based financial conglomerate with a market cap exceeding $30 billion. They are not a mattress company. They are an investment holding company that saw an opportunity in the Canadian sleep market.

Here is the ownership chain:

Fairfax Financial Holdings (parent) owns Sleep Country Canada, which owns Endy, Silk & Snow, Casper Canada, Hush, Bloom, Dormez-vous, and now Bed Bath & Beyond Canada.

What does this mean for you as a mattress shopper? When you compare "Endy vs Silk & Snow" or "Casper vs Hush," you are comparing products that are all owned by the same parent company. The competition between these brands is more like internal portfolio diversification than genuine market rivalry.

What to Expect from the New BBB Canada

Based on confirmed reporting and the current state of bedbathandbeyond.ca, here is what the new Bed Bath & Beyond Canada will look like:

Digital-First Approach

The online store launches before physical locations. The website is already accepting orders for bedding, bath products, kitchen items, and home goods. This matches the broader retail trend toward e-commerce with physical stores as showrooms rather than primary sales channels.

Smaller Store Format

The original BBB stores were enormous, typically 30,000+ square feet. The new format will be significantly smaller. In the US, BBB is reopening with locations under 10,000 square feet, many in retrofitted Kirkland's stores. Canada will likely follow a similar approach.

Smaller stores mean curated selection rather than the overwhelming "pile it to the ceiling" approach the original stores were known for. Expect focused categories: bedding, bath essentials, kitchen basics, and select home decor.

Product Categories

Based on what bedbathandbeyond.ca currently sells:

• Sheets, comforters, duvet covers, and pillowcases
• Memory foam mattress toppers and pads
• Pillows (down, foam, body pillows)
• Bath towels and accessories
• Kitchen essentials and cookware
• Storage and organization

Leadership

Carol Deacon has been appointed President of BBB Canada. Her background includes six years at Canadian Tire (where she led the tires category turnaround and e-commerce programs), COO at Pfaff Automotive Partners, and most recently COO at Foodtastic. She holds an MBA from INSEAD and a B.Com from Queen's University. In December 2024, she began publicly recruiting vendors and employees for the relaunch.

What Happened to the Original Bed Bath & Beyond in Canada

For anyone who remembers shopping at BBB, here is a quick history:

• December 2007: First Canadian location opens at Bayview Glen Shopping Centre, Richmond Hill, Ontario
• Peak operations: 54 Bed Bath & Beyond stores plus 11 Buy Buy Baby locations across Canada
• Ontario footprint: 27 of the 54 stores were in Ontario, representing half the Canadian operation
• Store size: Averaged 30,000+ square feet each
• Employment: Over 1,400 Canadian employees
• February 2023: Company announces exit from Canada, files for creditor protection
• April 2023: All Canadian stores close (four days ahead of schedule)

The closure left hundreds of thousands of square feet of vacant retail space across Canada. Some locations were later taken over by Rooms + Spaces and other retailers.

The reasons for the original closure were financial: declining revenue dating back to 2018, mounting debt, and an inability to compete with e-commerce giants. The brand itself still had strong consumer recognition, which is exactly why Overstock paid $21.5 million just for the intellectual property.

Will Bed Bath & Beyond Sell Mattresses in Canada?

This is the question mattress shoppers are asking. The original BBB carried some mattresses, toppers, and bed-in-a-box options alongside their massive bedding selection. Given that Sleep Country (a mattress retailer) now owns the brand, it would be surprising if mattresses were not a significant part of the product mix.

Currently, bedbathandbeyond.ca lists mattress pads and toppers but not full mattresses. When the full relaunch happens in Q3 2026, we expect to see:

• Bed-in-a-box options from Sleep Country's portfolio (Bloom, possibly Endy or Hush)
• Mattress toppers and pads (already available online)
• Bedding bundles that pair sheets, pillows, and protectors
• Sleep accessories like weighted blankets, pillows, and sleep tech

What BBB Mattresses Will Not Offer

Based on the corporate structure, do not expect BBB Canada to carry truly independent mattress brands. Their inventory will likely come from Sleep Country's existing portfolio and partnerships. If you want to compare options from manufacturers that are not part of the Sleep Country/Fairfax ecosystem, you will need to shop elsewhere.

Why Local Mattress Stores Still Matter

We are a family-owned mattress store in Brantford, so of course we have a perspective here. But we think it is worth stating plainly: the consolidation of mattress brands under one corporate umbrella makes independent retailers more important, not less.

Here is what you get from a local store that neither BBB nor Sleep Country can replicate:

• Genuinely independent product selection. We carry brands from manufacturers who are not owned by Sleep Country or Fairfax. When we say we think one mattress is better than another, we are not comparing products from the same parent company.
• In-person testing. You can lie on every mattress we carry. For at least 15 minutes if you want. No pressure, no upsell. A website cannot give you that.
• Local accountability. We have been on West Street since 1987. If something goes wrong with your mattress, you can walk in and talk to the same people who sold it to you. Try that with an online retailer.
• Honest advice. We do not benefit from steering you toward one brand over another within a corporate portfolio. We recommend what we think will actually help you sleep better.

Frequently Asked Questions

Shop: All Mattresses at Mattress Miracle