Quick Answer: Snowdown Mattress Factory is located at 10 Melford Drive, Scarborough, Ontario (M1B 2G1). It is a family-owned manufacturing facility where all Snowdown innerspring, pocket coil, and HD foam mattresses are built. The factory produces 10+ models priced from $379 to $799 at Queen size. Snowdown sells through independent retailers like Mattress Miracle in Brantford, not directly to the public.
In This Guide
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Most mattress brands in Canada are marketing companies. They design a mattress, contract a factory to build it, and sell it online with a large markup to cover advertising costs. Snowdown is different. Snowdown is the factory.
Their facility in Scarborough's industrial district manufactures every Snowdown mattress from raw materials to finished product. No contract manufacturing, no outsourced production, no middleman. This matters because it directly affects the price you pay and the quality oversight of the product you sleep on.
We have been carrying Snowdown mattresses at Mattress Miracle in Brantford and know their operation well. Here is everything about where your Snowdown mattress comes from.
Factory Location and Contact
| Detail | Information |
|---|---|
| Company Name | Snowdown Mattress Inc. |
| Address | 10 Melford Drive, Unit 12, Scarborough, ON M1B 2G1 |
| Phone | (416) 293-9892 |
| snowdownmattress@gmail.com | |
| Website | snowdown.ca |
| Type | Family-owned mattress manufacturer |
| Location | Scarborough industrial district, eastern Greater Toronto Area |
Scarborough's Melford Drive is in an industrial area near the intersection of Milner Avenue and Morningside Avenue, close to the 401 highway. The location is practical for a manufacturer: easy access to shipping routes, industrial-zoned space for equipment, and proximity to suppliers in the Greater Toronto Area.
What Snowdown Manufactures
Snowdown builds three categories of mattresses at this facility:
Innerspring Models (Bonnell Coil)
These use 416 Bonnell coils at Queen size with varying comfort layers and heights:
- Orthopedic Classic (8", $379 Queen)
- Perfect Sleep (9", $399 Queen)
- Orthopedic Royal (10", $499 Queen)
- Orthopedic Spine Care (13", $635 Queen)
- Orthopedic Supreme (12", flippable, $669 Queen)
Pocket Coil Models
These use 972 individually wrapped pocket coils at Queen size with 7-zone support:
- Newmalden Pocket Coil (12", medium firm, $448 Queen)
- Sentora Ultra Firm (12", ultra firm, $678 Queen)
HD Foam Models (Chiro Pedic)
These use high-density polyurethane foam without any coils:
- Chiro Pedic Classic (8", $549 Queen)
- Chiro Pedic Royal (10", $699 Queen)
- Chiro Pedic Supreme (12", flippable, $799 Queen)
All 10+ models are built on-site. Snowdown does not outsource any part of the manufacturing process to third-party facilities.
How Factory-Direct Keeps Prices Low
The reason a Snowdown Newmalden with 972 pocket coils costs $448 while similar specifications from other brands cost $800+ comes down to the business model.
What Snowdown Does Not Spend Money On
| Cost Centre | Online Brands | Snowdown |
|---|---|---|
| Digital advertising | $50-$150+ per mattress sold | Minimal (no direct-to-consumer ads) |
| Retail showrooms | $0 (online only) or $millions (chain stores) | $0 (sells through independent retailers) |
| Free trial returns | 10-20% return rate, each costing $100-$300 in logistics | No free trial programme (sold through retailers) |
| Influencer marketing | $thousands per partnership | $0 |
| Bed-in-a-box shipping | $50-$100 per mattress (compression, boxing, courier) | Bulk delivery to retailers (lower per-unit cost) |
When a brand like Casper or Endy sells a mattress, a significant portion of the price covers customer acquisition costs (advertising, free trials, return logistics). Industry analysts estimate that online mattress brands spend $100-$200 per mattress acquired just on marketing. Snowdown avoids these costs entirely by selling through established retailers who already have foot traffic and customer relationships.
The result is that a higher percentage of the price you pay for a Snowdown mattress goes into the physical product: steel, foam, fabric, and labour.
Brad, Owner, 40+ years of experience: "When I look at Snowdown's wholesale pricing versus what they put into the mattress, the ratio is impressive. They are spending money on materials and manufacturing, not on Instagram ads. That is why I can offer a 972-coil pocket coil mattress at $448. The economics would not work if Snowdown had the overhead of a direct-to-consumer brand."
8 min read
The Manufacturing Process
Understanding how mattresses are built helps you evaluate quality claims. Here is the general process for a pocket coil model like the Newmalden:
Step 1: Coil Unit Assembly
Individually wrapped pocket coils are assembled into the 7-zone configuration. Each coil is encased in its own fabric pocket, then the pockets are heat-sealed or glued together to form the coil unit. Different zones use coils with different tension levels: softer for the shoulder zone, firmer for the lumbar zone.
Step 2: Foam Encasement
A foam border is attached around the perimeter of the coil unit. This foam encasement provides edge support (so you do not roll off the side) and stabilises the coil unit within the mattress.
Step 3: Comfort Layer Assembly
The comfort layers (soya foam, support foam, fibre pads) are cut to size and layered on top of the coil unit. The heavy-duty fibre pad with lumbar support is placed between the coils and the foam layers to prevent the foam from pressing into individual coil pockets.
Step 4: Quilting
The cover fabric is quilted with the surface foam (3/4-inch medium firm foam with 20oz polyester fill in the Newmalden's case) using a tuck and jump quilting pattern. This is done on industrial quilting machines that create a consistent, uniform pattern across the entire mattress surface.
Step 5: Closing and Finishing
The quilted cover is attached to the mattress body, the edges are taped or bound, and the mattress is inspected. Law labels indicating materials and place of manufacture are sewn on. The finished mattress is wrapped and staged for delivery to retail partners.
Innerspring and Foam Models
Innerspring models follow a similar process but use pre-formed Bonnell coil units (416 connected coils) instead of individually wrapped pocket coils. Foam models skip the coil assembly entirely and layer HD foam blocks of varying densities to create the support structure and comfort layers.
Why Manufacturing Location Matters for Quality
A study published in BedTimes Magazine (the mattress industry's trade publication) noted that vertically integrated manufacturers, those who control the entire production process from raw materials to finished product, maintain higher consistency in quality compared to brands that outsource manufacturing. When the design team and the production team work in the same facility, specification discrepancies between what was designed and what was built are minimised.
Quality Standards and Materials
Steel Coils
Snowdown uses 13-gauge high tempered steel for their coils, both in the Bonnell and pocket coil models. High tempering means the steel wire is heat-treated to increase its resilience and resistance to fatigue. A 13-gauge wire (approximately 2.3mm diameter) provides a good balance between flexibility and structural support.
Foam
Snowdown uses natural soya-based foam in their comfort layers, which replaces a portion of petroleum-based polyols with soy-derived alternatives. This reduces volatile organic compound (VOC) off-gassing compared to conventional polyurethane foam. Their HD foam models use HD50 and HD36 densities, which are commercial-grade foams designed for durability.
Cover Fabrics
Models use either luxury stretchable knit fabric (on the Newmalden and Sentora) or quilted fabric covers (on the Orthopedic range). Stretchable covers are preferred on pocket coil models because they allow the coils to respond independently without the cover restricting movement.
Warranty
All Snowdown mattresses carry a 20-year warranty. Warranty claims are handled through the retailer you purchased from, which is another advantage of the factory-to-retailer model. At Mattress Miracle, we handle warranty issues directly with Snowdown on behalf of our customers.
How to Buy Snowdown Mattresses
Snowdown does not sell directly to consumers from the factory. Their distribution model works through independent mattress retailers across Ontario.
At Mattress Miracle in Brantford
We carry the full Snowdown lineup. You can test models in our showroom, discuss your needs with our sleep specialists, and have the mattress delivered with our white glove delivery service. We stock the Sentora Ultra Firm on our showroom floor and can order any other model.
Other Retailers
Snowdown sells through select independent retailers in Ontario. To find a retailer near you, contact Snowdown directly at (416) 293-9892 or snowdownmattress@gmail.com.
Online via Square
Snowdown maintains an online catalogue at snowdownmattress.square.site where you can view models and pricing. However, the in-person experience of trying the mattress before buying is strongly recommended, especially when choosing between models like the medium firm Newmalden and the ultra firm Sentora.
Visit Mattress Miracle in Brantford
As an independent retailer carrying the full Snowdown range, Mattress Miracle at 441 1/2 West Street in Brantford is one of the best places to experience Snowdown mattresses in person. We are located approximately 45 minutes from the Snowdown factory in Scarborough, which means quick restocking and delivery times. We have been selling mattresses in Brantford since 1997 and know the Snowdown product line inside and out.
Snowdown Factory vs Online Brand Factories
For context, here is how Snowdown's manufacturing model compares to popular online mattress brands:
| Factor | Snowdown | Typical Online Brand |
|---|---|---|
| Manufacturing | Own factory in Scarborough | Contract manufacturer (often shared) |
| Design + Production | Same facility | Often separate (design team remote from factory) |
| Sales Model | Through independent retailers | Direct to consumer online |
| Marketing Spend | Minimal | High ($100-$200 per mattress in acquisition cost) |
| Trial Period | Test in-store before buying | 100-365 night home trial |
| Return Rate | Very low (customers try before buying) | 10-20% (sight-unseen purchases) |
| Price Impact | Lower prices (less overhead) | Higher prices (marketing + returns factored in) |
The trade-off is visibility. Snowdown does not have the brand recognition of Casper or Endy because they do not spend millions on advertising. What they do have is a product that over-delivers on specifications relative to price, because the money that would go to marketing goes into materials and construction instead.
This is also why many people have not heard of Snowdown. They are a manufacturer, not a marketing company. And frankly, that is a good thing if what you care about is the mattress itself rather than the brand on the label.
Dorothy, Sleep Specialist: "Customers sometimes ask me why they have never heard of Snowdown if the mattresses are this good. I tell them: have you ever heard of the factory that makes the bread at your favourite bakery? Snowdown makes the product. We sell the product. Neither of us is spending your money on billboard ads."
Shop: Compare Our Mattresses
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Or compare our mattresses in our Brantford showroom.
Find Your Perfect Mattress at Mattress Miracle
We are a family-owned mattress store in Brantford, helping our community sleep better since 1997. Come try mattresses in person and get honest, no-pressure advice.
441 1/2 West Street, Brantford, Ontario
Call 519-770-0001Frequently Asked Questions
Can I buy directly from the Snowdown factory?
Snowdown primarily sells through independent retailers rather than directly to consumers. Contact them at (416) 293-9892 or snowdownmattress@gmail.com to find a retailer near you. They also have an online catalogue at snowdownmattress.square.site, but trying the mattress in person at a retailer like Mattress Miracle is recommended.
Where exactly is the Snowdown factory?
Snowdown Mattress Inc. is at 10 Melford Drive, Unit 12, Scarborough, Ontario M1B 2G1. It is in Scarborough's industrial district near Milner Avenue and Morningside Avenue, with easy access to Highway 401. The facility is in the eastern part of the Greater Toronto Area.
Are all Snowdown mattresses made in Scarborough?
Yes. All Snowdown innerspring, pocket coil, and HD foam mattresses are manufactured at their Scarborough facility. They do not outsource production to third-party manufacturers. Every model in their lineup is built under the same roof with the same quality oversight.
How does Snowdown keep prices so low?
Snowdown keeps prices low by avoiding the major costs that inflate mattress prices at other brands: direct-to-consumer advertising, free trial return logistics, retail showroom leases, and influencer partnerships. By selling through independent retailers, they spend nearly nothing on customer acquisition. A larger percentage of the price you pay goes into the physical product.
Is Snowdown a Canadian company?
Yes. Snowdown is a family-owned Canadian mattress manufacturer. Their factory is in Scarborough, Ontario, and all of their mattresses are made in Canada. They are one of the most affordable Canadian-made mattress brands, with Queen prices starting at $379.
Sources
- Snowdown Mattress Factory. Product specifications and company information. Scarborough, Ontario.
- BedTimes Magazine. "Vertical Integration in Mattress Manufacturing" (Industry publication).
- Competition Bureau of Canada. "Made in Canada Claims Guidelines."
- Yellow Pages Canada. Snowdown Mattress Inc. business listing, Scarborough, ON.
Visit Our Brantford Showroom
We are located at 441½ West Street in downtown Brantford. Free parking available. Our team does not work on commission, so you get honest advice based on your needs.
Mattress Miracle , 441½ West Street, Brantford, ON · (519) 770-0001
Hours: Monday–Wednesday 10am–6pm, Thursday–Friday 10am–7pm, Saturday 10am–5pm, Sunday 12pm–4pm.