Novosbed Mattress Worth It Canada: What Happened, What Replaced It, and Is Octave Vista the Answer

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What Happened to Novosbed: The September 2023 Discontinuation

If you are searching "Novosbed worth it" in 2026, the first thing to know is that Novosbed no longer exists as a purchasable product. GoodMorning.com - the Edmonton-based parent company that owns Douglas, Logan & Cove, Juno, and (formerly) Novosbed - retired the Novosbed brand on September 13, 2023.

GoodMorning.com replaced Novosbed with a new brand called Octave. The transition was complete: the Novosbed name, website, and product line were discontinued and replaced with Octave's lineup. Octave Vista, at $999 for a queen, is the direct successor to Novosbed's flagship premium foam model at the same price point.

This matters for anyone who read a Novosbed review published before late 2023 and came away wanting to buy one. You cannot. But the Octave Vista is what GoodMorning.com believes is a better version of the same product category. Whether that is true is worth examining honestly.

8 min read

What Made Novosbed Stand Out

Novosbed earned genuine respect among Canadian mattress buyers for specific reasons. Before the brand was retired, it offered things that were actually unusual:

Published foam density. Novosbed published their foam specifications: comfort layer at 3.7-5 lb/ft³, memory foam at 2-3.7 lb/ft³, and transition foam at 2.5-4 lb/ft³. These are high-density figures for a foam mattress in this price range. Most brands avoid publishing density because it reveals how quickly the foam will break down. Novosbed's transparency was a genuine differentiator.

Three firmness options. Soft, Medium, and Firm were all available at purchase. This addressed the biggest online mattress problem - firmness guesswork - by offering real choice upfront.

The Comfort+ kit (until April 2023). For buyers who got the firmness wrong, Novosbed would send a free foam adjustment layer. This program was discontinued in April 2023, five months before Novosbed itself was discontinued.

A 4.9/5 Trustpilot rating across thousands of verified reviews. Not many DTC mattress brands maintain that over years of volume sales.

What Novosbed was not: a great option for hot sleepers (all-foam traps heat more than coil systems), heavy sleepers (foam density limits at higher body weights), or buyers wanting a hybrid or coil construction.

Octave Vista: What Changed and What Improved

GoodMorning.com describes Octave as the "next step in the evolution of Novosbed." After testing the actual product claims against what changed, the upgrade is real in some areas and incremental in others.

The meaningful improvements: the trial period nearly tripled (120 to 365 nights), the cooling technology is genuinely upgraded (copper foam and phase-change material both help regulate temperature), and the five-zone support system is a real ergonomic addition for pressure point relief.

The meaningful step backward: Octave Vista is offered in medium-firm only. Novosbed offered three firmness levels. For buyers who would have chosen Soft or Firm, Octave offers only one option. You can no longer select your firmness upfront - the medium-firm is what you get.

Is Octave Vista Worth It? An Honest Assessment

At $999 for a queen with a 365-night trial, Octave Vista is genuinely competitive. The cooling improvements over legacy Novosbed are real - copper-infused memory foam and PolarMAX phase-change material address the biggest complaint about all-foam mattresses: heat retention. The five-zone support system adds ergonomic value for mixed sleeping positions.

The honest limitation: all-foam memory foam mattresses, regardless of how good the foam is, have a different feel from coil-supported hybrids. Octave Vista will give you the deep contouring, motion isolation, and pressure relief that memory foam does well. It will not give you the bounce, edge support, and airflow that a coil system provides. Whether that matters depends on what you are looking for.

One thing we appreciate about both Novosbed and Octave is the brand's willingness to publish specifications. When GoodMorning.com publishes foam density numbers rather than hiding them, it signals a level of honesty about product quality that not all brands demonstrate. That transparency continues with Octave.

Who Should Consider Octave

Octave Vista is a good fit for buyers who:

• Know they sleep well on memory foam and have confirmed this from past experience
• Sleep on their side or back and benefit from contouring and pressure relief
• Share a bed with a partner who moves - memory foam's motion isolation is excellent and reduces disturbance
• Sleep at an average body weight (roughly 55-90 kg) where the foam will support without bottoming out
• Want a long trial period - the 365-night window is genuinely one of Canada's most generous
• Value transparency about materials - GoodMorning.com publishes specs that most brands don't

Who Should Skip Octave

Octave Vista is not the right choice for buyers who:

• Sleep hot - even with copper foam and phase-change material, all-foam construction retains more heat than a coil hybrid with airflow channels
• Weigh over 100 kg - foam mattresses at any price point struggle with support and durability at higher body weights compared to quality coil systems
• Need firm or soft options - Octave only comes in medium-firm, unlike Novosbed which had three choices
• Prefer bounce or responsive feel - memory foam's slow recovery is a feature for some and a frustration for others
• Want to try the mattress before committing - even a 365-night trial means sleeping on potentially the wrong surface for a month before you can return it

Alternatives at the $999-$1,125 Tier

For buyers who liked Novosbed's concept but are open to alternatives, here is an honest look at what else is available at similar prices in Canada:

• Octave Vista (queen, $999): Novosbed's direct successor. 365-night trial. Copper foam + phase-change cooling. Medium-firm only. All-foam construction.
• Douglas Summit Hybrid (queen, $1,079): Same parent company (GoodMorning.com). Adds pocketed coils to the foam system. Better airflow, more bounce than Octave. 365-night trial.
• Restonic ComfortCare (queen, $1,619): 1,222 individually wrapped coils, Canadian-made innerspring construction. In-store testing at Mattress Miracle. White glove delivery included. Traditional coil feel with proven durability.
• Silk & Snow (queen, ~$849-$1,099): Independent Canadian brand with published foam density (4 lb/ft³) and hybrid option. Competitive price point.

The most meaningful comparison for Novosbed / Octave buyers at Mattress Miracle is with Restonic ComfortCare. You get coil-supported construction with Canadian manufacturing at $1,125 - $126 more than Octave Vista. What you gain is a meaningfully different feel (coil support vs foam contouring), white glove delivery, and the ability to test the mattress before it enters your bedroom. We have compared these in detail in our Restonic vs Novosbed article if you want the full breakdown.

Our Honest Verdict

Novosbed was, while it existed, one of the most transparently spec'd and consistently reviewed online mattresses in Canada. Its discontinuation was a real loss for buyers who valued that combination of density, firmness choice, and honest marketing.

Octave Vista is a genuine successor. The trial period is better (365 nights vs 120). The cooling is meaningfully improved. The five-zone support adds value. The single firmness option is a real downgrade from Novosbed's three choices, and buyers who needed Soft or Firm will need to look at other options.

Is Octave Vista worth it at $999? For the right buyer - yes. For a buyer who sleeps warm, prefers coil construction, or needs a firmness outside medium-firm - there are better-fitting options at similar prices. The right answer depends on who you are as a sleeper, not on which brand has the most polished marketing.

Related Reading

• Best Novosbed Alternative Canada 2026
• Restonic vs Novosbed: A Canadian Comparison
• Novosbed Trial Period Canada: The 120-Night Policy Explained
• GoodMorning.com Mattress Brands: Douglas vs Logan & Cove vs Octave
• Restonic Mattresses - In-Store at Mattress Miracle

Sources

1. Octave Sleep. Octave Vista Memory Foam Mattress. octavesleep.ca/en/product/octave-vista-mattress/. Accessed March 2026.
2. GoodMorning.com. About GoodMorning.com and Brand Evolution. goodmorning.com. Accessed March 2026.
3. Castellon, P. et al. (2020). "Phase change materials in building envelopes and thermal storage." Energy and Buildings, 215, 109926. (PCM temperature regulation effectiveness.)
4. Simonson, I. (1992). "The Influence of Anticipating Regret and Responsibility on Purchase Decisions." Journal of Consumer Research, 19(1), 105-118.
5. Caggiari, G. et al. (2021). "What type of mattress should be chosen to avoid back pain and improve sleep quality?" Journal of Orthopaedics and Traumatology, 22(1), 51.
6. Ontario. Consumer Protection Act, 2002, S.O. 2002, c. 30, Sched. A. Ontario.ca/laws.